蘑菇AV

YouTube expands living room dominance: Sports, podcasts, and 4K content drive TV viewing surge鈥攁nd possibly a YouTube TV price hike.

Podcasts represent a small, but growing, revenue stream for creators. Brands want in on creator-led podcasts, especially as video becomes a more crucial component of podcasting. But both sides face challenges over concerns related to scale, brand safety, and ad loads.

The programmatic digital audio services category is more than podcasts.

Digital audio advertising will have a CAGR of 5.3%, including 8.5% for podcast advertising. The rapid growth will push digital鈥檚 share of audio advertising to 47.4% by 2028. In-game advertising remains mostly a mobile affair, but consoles and PC developers are making moves. Ad buyers will spend 90.4% of their in-game ad dollars on mobile games in 2024.

Music streaming, audiobooks, and podcast growth is plateauing, while time spent with radio is now seeing a faster decline. US in Perspective. Mobile hit a milestone. For the first time in the US, time spent with mobile was greater than daily minutes on PC/laptop/tablet. At 3 hours, 37 minutes (3:37) in H1 2023, mobile time outpaced PC/laptop/tablet by a single minute.

The company鈥檚 new 鈥淧laying to Win鈥� strategy takes a page from Lego鈥檚 playbook (listen to our recent episode of the 鈥淩eimagining Retail鈥� podcast on Lego), aiming for growth through franchises, tapping into the 鈥渒idult鈥� market, and expanding its appeal to girls and emerging markets. The strategy also focuses on entertainment and partnerships with other companies.

On today's podcast episode, we discuss how much Google鈥檚 鈥楢I Overviews鈥� can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Podcast 补诲惫别谤迟颈蝉颈苍驳鈥檚 growth holds its lead. Podcasts continue to add advertising revenues at a faster pace than the rest of digital audio. Even so, podcast ad revenues won鈥檛 reach a third of total digital audio ad revenues until 2025. Podcasts are gaining user time more quickly than the rest of digital audio.

CTV-centric activities will deliver the most growth. Time spent with FAST services will increase 10.9% this year, while time with YouTube will jump 6.4% and time with sub OTT streaming will increase 5.0%. No other digital activity on the chart above will post meaningful growth, although podcast time鈥攁 subset of digital audio鈥攚ill jump 5.5%. Traditional media activities will all decline.

Digital audio consumption continues to grow in the US. Younger audiences are leading the way, adopting platforms like Spotify and audio content like podcasts.

As 2024 heads into the last quarter, the tech and media landscapes face pivotal shifts. From a potential AI backlash to new Google consent workflows, and TikTok鈥檚 future, these medium-term predictions, shared by our analysts on a recent two-part episode of 蘑菇AV鈥檚 鈥淏ehind the Numbers鈥� podcast, spotlight the challenges and opportunities that may lie ahead.

Spotify鈥檚 non-podcast ad revenues, projected to surpass $1 billion in 2025 (see chart), demonstrate how podcasting and ad-supported content are helping offset these challenges. Our take: The deal underscores the streaming industry鈥檚 evolution, balancing innovation with demands for fairer creator compensation.

Creators will generate more than $1 billion in revenues from podcasts in 2026, 蘑菇AV forecasts. Spotify's US ad business will generate more than $1 billion in non-podcast media in 2025, 蘑菇AV forecasts. Use this chart: Marketers can use this chart to track digital audio growth and align their media strategies with US adult preferences. Related 蘑菇AV reports:.

Podcasts surge in B2B marketing: 36% of B2B marketers plan to use them, citing flexibility and trust-building attributes.

In 2023, 143.3 million people in North America will listen to a podcast at least once a month. This figure exceeds any other region or country that we currently track. Over time, however, audiences in other parts of the world will surpass the combined total of the US and Canada.

Netflix, Patreon explore podcast potential: As competition in the podcast space heats up, brands are looking for unique value propositions to draw audiences.

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be 鈥渢he most used AI assistant in the world by the end of the year鈥�, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.

On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.