蘑菇AV

(It) feels like we鈥檙e heading toward a social media loop of bots talking to bots,鈥� one Meta user said on Reddit. Meta has been ramping up its anti-scam and bot-detection systems in the past year but also added bot user accounts on Facebook and Instagram, a feature that could increase the risk of misinformation and flood social feeds with AI-generated content.

Mercado Libre and Reddit, the two projected front-runners, have a much smoother path ahead鈥攁lthough both are growing from a small base. Mercado Libre will lead in growth again in 2026. Click here to view our full forecast for digital ad revenue growth by company worldwide. Retail media and social media ad platforms will dominate the top 10 list for growth.

I mean Reddit certainly still has its own issues as well. It's not perfect, certainly. I think one being that Reddit has long been known as a platform that users are very averse, so that's a different thing. But to get to your question, yeah, I do think brands infiltrating it too much could go badly or users won't be super receptive.

Some brands are posting more often on Reddit in an attempt to take advantage of the platform鈥檚 data partnership with OpenAI. For brands that sell on Amazon, consulting firm Incrementum Digital recommends bulking up product listings with text that corresponds to common questions asked on Rufus.

The same drive for authentic product recommendations is leading consumers to turn to Reddit. 鈥淧eople just want real stuff,鈥� said our analyst Minda Smiley, who pointed out that consumers appreciate that Reddit isn't an influencer platform in the traditional sense. Listen to the full podcast episode. This was originally featured in the 蘑菇AV Daily newsletter.

Streaming users have complained on Reddit about search features on Hulu, Amazon Prime, and Max that are 鈥渋llogical鈥� and frequently won鈥檛 surface results for titles that are available. Sea of content: Netflix remains the leader among connected TV (CTV) streaming apps, thanks to its mix of original titles, live programming, and licensed content.

Reddit. Snapchat. The Information. The Wall Street Journal. TikTok. VAB. X (formerly Twitter). YouGov. YouTube.

Reddit was the fifth highest-visibility domain in Google鈥檚 organic search results in July 2024, up from No. 68 in July 2023, according to Sistrix. And since going public in March 2024, the company has introduced new ad products and search improvements.

The news: Digg is making a comeback nearly 13 years after it was first sold in a deal backed by founder Kevin Rose and Reddit co-founder Alexis Ohanian. The revival, which will be led by CEO Justin Mezzell, is an attempt to bring 鈥済ood vibes鈥� back to the internet, per Rose.

Reddit defies social media stagnation. While we forecast overall time spent with social media will begin to decline among US users in 2025, Reddit is bucking the trend. "Reddit is really positioned to continue growing," said our analyst Oscar Orozco in the episode.

Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it鈥檚 driving consumers鈥擥en Zers in particular鈥攖o seek information about products on social media sites like TikTok and Reddit.

Reddit, unlike most social media platforms, is growing: Facebook, Instagram, and even TikTok are seeing engagement drops, per Comscore data.

LinkedIn is the top platform that has seen an increase in usage among B2B marketers globally, but others鈥攍ike YouTube, TikTok, and even Reddit鈥攁re also gaining. To reach B2B decision-makers, 64% plan to advertise on consumer channels. Video is appealing to today鈥檚 buyers. B2B buyers prefer quick, digestible content.

Millennials overindex on Instagram, Reddit, and Netflix compared with the total population. Almost 70% of millennials are on Instagram compared with 28% of the total population. The 28-percentage-point lead means Instagram is the social media platform that is most likely to find millennials after Facebook. Millennials make up 43.3% of Reddit users.

The ICO is analyzing how TikTok uses 13-17 year olds鈥� data to recommend content and how platforms like Reddit and Imgur verify the age of child UK users. The investigation comes in light of mounting concerns over how these platforms are using data generated by children鈥檚 activity in recommendation systems, 鈥渨hich could lead to young people being served inappropriate or harmful content.鈥�.

Reddit. US Bureau of Labor Statistics (BLS). US Census Bureau.

Yeah, I mean shifting away from the video platforms that we've been talking about, I want to talk about Reddit. I don't feel like Reddit gets enough coverage due to the fact that they've just been performing so well since their IPO. (18:56):.

Marketers should monitor user-generated content in places like user-generated content, reviews, and forums like Reddit. 3. Get ahead of 鈥渮ero-click鈥� discovery. With AI reducing the need for consumers to click through to websites, marketers must optimize for a 鈥渮ero-click internet,鈥� where products are surfaced to consumers without them leaving the AI interface.

Store employees in a subreddit dedicated to Kohl鈥檚 workers celebrated the move with comments such as, 鈥淎mazon is a headache and can鈥檛 be worth it with the amount of work and man hours it takes to do it.鈥� Another noted, 鈥淚t seems like at least half the people entering my store are there for Amazon returns. And they complete the return and go right out.鈥�.

Reddit. Roku. Snap Inc. Walmart.

A) Meta B) Snap C) Reddit D) Pinterest. Reddit ad revenues grew by 61.0% YoY in Q1, outpacing the other companies listed. May 29, 2025. True or false: The majority of Gen Zers share their location with friends via mobile. True. Some 65% of Gen Zers share their location with people, per CivicScience, and most of those that do so share it with multiple people. Was this email forwarded to you?

Among social networks, Reddit has seen the biggest growth of average time spent per day by US active users, according to our June 2024 forecast.

Reddit social shoppers are more likely to have purchased high-consideration goods. Among the platforms, Reddit has a comparatively small percentage of users who are social shoppers. But large percentages of its shoppers bought things that typically require a lot of research, such as financial products and consumer electronics.