Retail media is not just for retailers anymore. US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May 蘑菇AV forecast.
Our first-ever worldwide forecast for retailmedia ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.
Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�
The growth in retailmedia ad spending in these three countries will outpace all other formats for years to come. It鈥檚 thus gaining an important place at the ad budgeting table.
Led by retail media, commerce media is well on its way to becoming an essential component of many advertisers鈥� media budgets. But a rapidly diversifying field of competitors will change how advertisers approach the channel.
Retail media鈥檚 growth will continue to be fueled by two complementary advertiser needs: the need for measurable sales, and the need for privacy-compliant data that can be used to reach consumers at the top or middle of the purchase funnel.
With most of retailmedia ad spending dedicated to search, retail media networks (RMNs) will likely lean into the channel. There鈥檚 little early evidence that tariffs will disrupt the channel鈥檚 current plans for genAI. Neither incumbents nor upstarts appear to be pausing or revising their plans to incorporate AI more fully into their products.