蘑菇AV

Here鈥檚 how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers鈥攊ncluding Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart鈥攁ccording to the attributes they value most.

Stronger leverage: Combining two of Nike鈥檚 top three retail partners enhances Dick鈥檚 bargaining position, enabling better deals and access to exclusives. Loyalty program growth: Merging Foot Locker鈥檚 FLX members with Dick鈥檚 more than 25 million ScoreCard users could unlock new data insights and boost its retail media network.

Search and retail media stand to benefit鈥攁nd Nielsen confirms this, showing that 65% of marketers believe retail media networks will play a growing role in media strategies in 2025. Our take: As economic uncertainty becomes the norm, advertisers will see greater adaptability, rather than increased ad spend, as their biggest advantage.

Advertising applications for Google鈥檚 AI: 鈥淕emini 2.5鈥檚 advanced features can enhance our data analysis and add support across our product suite, including segmentation, activation, and clean room-powered measurement for advertisers, publishers, and retail media 苍别迟飞辞谤办蝉,鈥� said Roopak Gupta, VP of engineering for marketing data firm LiveRamp. Top features:. Faster responses.

Amazon鈥檚 new Retail Ad Service, announced last week, is certainly the biggest retail media news of the year so far. In offering its ad-tech to power other retailers' media networks (RMNs), Amazon could disrupt how retail media operates for retailers, advertisers, vendors, and consumers alike.

The news: Global ad spend growth is slowing but staying positive, with WARC projecting a 6.2% rise to $1.16 trillion in 2025 and MAGNA forecasting a 4.9% climb to $979 billion. Retail media is outpacing linear TV for the first time, and Alphabet, Meta, and Amazon continue to control the majority of digital revenues. Measurable channels like short-form video, retail media, and ad-supported VOD are gaining ground. Our take: Amid economic pressures and trade concerns, advertisers are prioritizing performance, shifting budgets geographically and platform-wise. With elections, AI, and major global events on the horizon, platforms that prove outcomes鈥攏ot impressions鈥攚ill shape the next era.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Two in three advertisers don鈥檛 plan to invest in new retail media networks (RMNs) in the next couple of years, according to Association of National Advertisers (ANA) data. 鈥淭he majority of dollars used to fund investments in retail media are being borrowed from existing budgets within advertisers鈥� organizations,鈥� said our analyst Sarah Marzano.

Brands also have higher expectations for the retail media networks (RMNs) they work with, putting the onus on Instacart to simplify the ad buying experience, expand its reach to fast-growing channels like CTV and in-store retail media, and otherwise help advertisers optimize spend.

Commerce media is expanding in terms of numbers of players, but ad spend patterns remain the same.

The outlook for retail media ad spending remains bright throughout most of the world, even as ad budgets are increasingly constrained in the face of economic storm clouds.

Retailers stop viewing the store as "a single moment and start to take a step back to ask 'What's the lifetime value of investment, and what role does the store play in driving that maximum lifetime value?'" said Ethan Chernofsky, senior vice president of marketing at Placer.ai, at last week's 蘑菇AV's summit on Commerce Media Trends 2025.

Commerce media is an underused channel. The biggest channels for targeting SMBs are social media (59.6%) and email (59.1%), the 蘑菇AV and Intuit study found. Commerce/retail media networks are less used (17.2%). Commerce media networks can help marketers overcome their biggest hindrance to reaching SMBs: the size and diversity of the market.

As retail spending slows down, consumers are increasingly using the same feeds that fuel impulse shopping to bond over the collective desire to curb their spending. This makes an influencer strategy embedded in value and relatability crucial.

Meta enhances its retail media tools: New APIs and ad formats aim to drive in-store and ecommerce sales while offering retailers better attribution data.

"Retail media could have a key role to continue driving growth for advertisers which sell products through retail," said Jonathan Fasano, business development director at Walmart Connect Mexico and Central America, during a recent 蘑菇AV Summit on commerce media.

Tariffs threaten to reduce US digital ad spending growth this year. This series explains the effects tariffs will have on ad spending in search, social, CTV, and retail media鈥攁nd which parts of each might fare best and worst.

鈥淐onsumers are not just looking for the cheapest option,鈥� said Aki Susko, director of media sales at Ahold Delhaize鈥檚 retail media network. 鈥淭hey want the best value for their money.鈥�. Here are four strategies for retailers to deliver value to consumers across the purchase path. 1. Leverage retail media for value-driven campaigns.

Off-site retail media ad spend will grow 42.1% in 2025, almost three times as much as on-site, according to our November 2024 forecast.

No matter when or how they land, President Donald Trump鈥檚 tariffs will shake up retail and digital media.

The retail media landscape is dominated by national retailers like Amazon and Walmart, which boast the No. 1 and No. 2 retail media networks in the US by digital ad spend, per our forecast.