蘑菇AV

Until Google rolls out generative search to all users, most consumers won鈥檛 adopt the technology. That means AI isn鈥檛 driving search ad spending鈥携别迟.

Search Ad Spending Benchmarks. Search Ad Spending. Search Ad Spending, by Device. Search Ad Spending, by Format. Search Ad Revenues, by Company. Retail Media Ad Spending Benchmarks. Retail Media Ad Spending. Retail Media Ad Spending, by Channel. Retail Media Ad Spending, by Format. Retail Media Ad Revenues, by Company. TV and CTV Ad Spending Benchmarks. Combined TV and CTV Ad Spending.

Google is also the top destination for search ad dollars. Google鈥檚 share of the total search ad market is declining thanks to the rise of retail media. But its share of the traditional search market (which excludes retail media search ad spending) is actually increasing, per our forecast. Perplexity is currently the only major AI-first challenger to monetize with ads.

Impact of Tariffs on US Search Ad Spending. Impact of Tariffs on US Social Ad Spending. Impact of Tariffs on US CTV Ad Spending. Impact of Tariffs on US RMN Ad Spending.