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They also let companies take advantage of pervasive second-screening behaviors. But Roku found that engagement was more than 10 times higher when users were prompted to use their remotes rather than scan a QR code, the company鈥檚 director of ad innovation, Peter Hamilton, told Marketing Brew, because people are more comfortable with using their remotes to interact with their TVs.

The increased use of mobile devices as second screens further supports the potential of TV to influence purchasing decisions in real time.

Bringing in fewer goods could be read as a strategic push by Walmart to rely more heavily on its third-party marketplace sellers in certain general merchandise categories, given that it allows the retailer to minimize the amount of inventory it has on hand while simultaneously offering shoppers a much vaster product assortment.

This method takes wire transfers鈥� benefits a step further, clearing, authorizing, and settling simultaneously in real time, anytime鈥攚hile transparently automating recordkeeping and cutting costs. In 2022, payments accounted for more than 44% of global blockchain revenues, which are expected to reach $1.4 trillion by 2030, per Global Payments.

Testing various AI tools is key to finding the ideal formula that resonates with shoppers while simultaneously enhancing ad performance. For example, advertisers can test different AI tools in Meta鈥檚 Advantage Suite, like Advantage+ shopping campaigns (ASC), which streamlines ad creation, simultaneously automating up to 150 creative combinations.

The new system analyzes sensor data simultaneously rather than sequentially to improve accuracy. And the self-learning technology will improve over time and recognize behaviors, even if the store is remerchandised or items are misplaced. Earlier this year, Amazon revamped its Just Walk Out strategy and is licensing the tech to third-party retailers instead of installing it in new Amazon Fresh stores.

While we don鈥檛 forecast the use of two screens at once for children, prominence of second-screening increases as people get younger, per our February 2024 forecast. Here are some of the platforms where Gen Alpha spends time. 1. YouTube. Among US digital video viewers under 12, 97.3% will be YouTube viewers this year, per our February 2024 forecast.

It aims to empower users with more expressive mediums and simultaneously compete with other social platforms. Of course, the success of this new feature will depend on how its community embraces and innovates with these new text-based capabilities.

Tap into consumers鈥� multiscreen viewing habits during the event. Although millions of fans will watch the grand final on linear TV, today鈥檚 consumers often simultaneously use a second screen. Marketers and retailers should capitalize on this by creating social media content on YouTube, Facebook, Instagram, and TikTok with the hashtag #Eurovision. Leverage the power of music to bring people together.

We鈥檒l likely see innovation that will make it easier to harvest data in a manner that simultaneously ensures user privacy. With the phaseout of third-party cookies, marketers are seeking new methods to connect with consumers through data while protecting privacy. One area to watch on this front is the use of data clean rooms offered by companies like Snowflake.

If these off-site sponsored listings take off in popularity, Amazon could decrease its Google Shopping investments鈥攚hich raises its profitability while simultaneously cutting into Google鈥檚 advertising revenues. JungleScout notes that while these ads blend seamlessly with Amazon's organic search results, they're more obviously ads away from Amazon.

Data privacy concerns have plagued the debut of Threads, and Meta was unable to launch the platform simultaneously in Europe and the US due to a clash with the Digital Markets Act. Our take: Threads could be the Twitter-killer that platforms like BlueSky and Mastodon have failed to become.

Our take: While none of the announcements felt as novel as in previous years, they laid a foundation for how Snap intends to simultaneously compete with and differentiate itself from its competitors. Snap generates nearly all of its revenues from advertising, but its ad business is much smaller than that of Meta or TikTok, at roughly $4.04 billion in 2024, per our estimates.

鈥淢ost TV watching now is happening with a second screen,鈥� said Benes. 鈥淚f you're watching the MLB playoffs on TVs, you [may also be] also scrolling through Facebook on your phone. So TV may account for one quarter, but it's not undivided attention.鈥�. 4. Streamers are betting on bundling to reduce churn.

It鈥檚 a vast pool of ad impressions for brands, while simultaneously generating new revenue streams for networks. The Power of Performance-Driven CTV Ads. The real reason CTV is such a game changer for advertisers is its marriage of the TV screen鈥檚 captivating format with the data-driven precision of performance marketing.

Meta AI is powered by Llama 3, Meta鈥檚 newest and most powerful large language model, which was released simultaneously. Why it matters: Meta could be the dark horse in the generative AI war. Meta AI has a built-in audience. Fewer than half (43%) of US Facebook users need to use Meta AI at least once per month for it to be as big as market leader ChatGPT, per our estimates.

This allowed the company to accelerate its business while simultaneously streamlining processes. Seventy percent of campaign success relies on creative quality, relevance, and personalization, according to the Google Media Lab, making clear that consumers are seeking out a premium creative experience that speaks to them.

In theory, Pulse Premiere should generate significant revenue for premium publishers producing engaging TikTok content while simultaneously offering brands control by placing ads after suitable premium publisher TikToks in the For You feed. Our take: TikTok鈥檚 announcements are partner-heavy.

But it's simultaneously cutting back dramatically in a number of areas. How do you innovate without growth in people and budget? It's hard鈥攂ut it comes from efficiency, as Zuck has discussed in the recent past. While Meta is cutting back, not all of its challengers will to the same extent鈥攚hich could make it harder for the social giant.

And interconnection among devices promotes simultaneous use, which makes what Gen Zers are consuming more important than where. Gen Z adults are less likely than adults overall to watch traditional TV or listen to the radio.

Sam鈥檚 Club鈥檚 membership model can help marketers capitalize on this surge by offering unique opportunities to deliver additive ad experiences for members while simultaneously improving results for advertisers. 鈥擫ex Josephs, Vice President and General Manager, Sam鈥檚 Club MAP.

This kind of second-screen usage is also common among US adults aged 18 to 24 watching digital video. CTV advertisers have found ways to reach these multiscreeners through strategies like QR codes, which can now extend to gaming. Using genre-based targeting, advertisers can segment audiences and leverage gaming as a measurable, engaged ad medium the same way they already do for CTV.

The New Orleans factor: National banking expert James Royal noted it鈥檚 unusual to see many conversions simultaneously focused in one location. Usually, he sees five to seven conversions across the entire US per year, per New Orleans Metro News. Economic conditions in the city could be driving this change.

These offerings help D2C brands efficiently reach valuable audiences鈥攊ncluding existing brand and category buyers鈥攁nd can grow brand awareness and measure attribution simultaneously. Streaming TV is a pricier but effective means of growing brand sales.

Smartphones will become 鈥渕耻濒迟颈蝉肠谤别别苍鈥� devices. Smartphones have long complemented TV viewing. With larger screens and multiple windows, this behavior could exist on one device. Sources. Comscore Inc. Counterpoint Technology Market. ResearchInternational Data Collection (IDC).