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Klaviyo's challenges, like overlapping features with competitors and potential threats from ecommerce giants like Shopify and Amazon, may affect its post-IPO performance. While Klaviyo aims to diversify its clientele beyond ecommerce, the firm's high dependence on platforms like Shopify could be a double-edged sword.

Platforms like Roku are collaborating with partners like DoorDash and Shopify to help viewers purchase directly through their TVs. With this new model, payment and shipping details are prepopulated on the purchase screen via the information already held by the streaming service, and confirmation is sent immediately to the viewer鈥檚 phone or email.

And they now dominate digital commerce platforms鈥擶ix, GoDaddy, and Squarespace鈥攚hich are all payfac converts, while Shopify uses Stripe as its payfac. Payfacs set up merchants鈥� electronic payment and processing services, underwrite their accounts, process their transactions, and pass those transactions to acquirers. They onboard merchant subaccounts under their master account.

Among digital commerce platforms, Shopify leads the payfac pack by a wide margin. Since adopting the model in 2013, Shopify has realized its payfac potential and its ecommerce sales have grown. It will cross the $100 billion mark in payments processed this year.

It is shuttering its Shopify-integrated 鈥渟torefronts鈥� feature next month, per Insider. The feature, which launched in the US and UK in August 2021, enabled Shopify sellers to sync their product catalogs to TikTok where items would be featured in a dedicated tab. Shoppers could then click on linked items to purchase them on Shopify. It plans to bar links to outside ecommerce sites.

The first offering under the 鈥淧owered by鈥� umbrella is Storefronts Powered by Gopuff, which is a customizable Shopify theme. Consumer-packaged goods (CPG) brands that use the platform to launch a direct-to-consumer site will have orders routed to Gopuff micro-fulfillment centers. Gopuff plans to launch another service, called Fulfillment Powered by Gopuff, in Q2.

Shopify will be key in the standardization conversation. Shopify works with a mass of merchants and potential advertisers, offering some power in retail media measurement standardization, said Willens. As the company makes more partnerships, it will have leverage to assert a retail media standard. 4. A retail media upfront marketplace will emerge 鈥� maybe.

Snap is partnering with Shopify to integrate shopping tools directly into Snapchat. The company is partnering with Live Nation and musician Kygo, and plans to expand its AR features to 16 additional music festivals. Another new feature is 鈥淚nstant Games,鈥� which will allow users to play games directly within the Snapchat app.

Yeah, I mean we talked on the podcast last week about some Shopify data, I think, that showed that holiday returns were up like 28% over last year or something. I think that as social commerce explodes more and more, returns are only going to accelerate. And you either need to really tighten those return policies or find the right partners to make that viable. Suzy Davidkhanian (13:59):.

Walmart, DoorDash, and, most recently, Shopify all use Action Ads. With the Shopify partnership, Roku enables viewers to purchase products directly through its ads. Payment and shipping details are pre-populated using a viewer鈥檚 Roku Pay information, making checkout a seamless experience. Nearly half (48%) of Roku viewers have paused an ad to shop a product online, per Roku.

Its highest-profile moves include partnering with Shopify last year to allow creators and merchants to sell products on their channels, expanding livestream shopping capabilities, and adding shopping features to YouTube Shorts. YouTube鈥檚 efforts come at a time when TikTok is moving aggressively to build up a major social commerce platform.

Shopify got into the AI product writeup game with the addition of Shopify Magic, its AI-powered product description tool, into its suite. People still need to be involved in every step of this process to make sure descriptions are free of errors or plagiarism and that a brand鈥檚 tone is being followed.

For example, Shopify hosted a Creator Mart with the digitally native labels of top influencers, including MrBeast (Feastables bars and cookies), Emma Chamberlain (Chamberlain Coffee), and Cassey Ho (Popflex apparel). These creators have transformed their social followings, numbering in the millions, into brands that speak directly to their audiences.

For example, SnapArt AI, a Shopify plug-in, harnesses the latest Stable Diffusion model to enable customers to personalize products by uploading images, removing backgrounds, and even generating new AI artwork. And Kickflip, another Shopify plug-in, allows retailers to create their own product customizers quickly via an easy-to-use interface.

Shopify partnered with Stripe to offer its sellers an automatically activated virtual card to manage business expenses. It makes Shopify鈥檚 platform more enticing to sellers by making it easier for them to use. Marketplaces will use modern card issuers to get deeper into financial products.

For example, Shopify recently rolled out Shopify Magic, which can create product descriptions based on the keywords merchants wish to target in search results and their desired tone (such as 鈥渆xpert鈥� or 鈥渟ophisticated鈥�). Personalization: Generative AI can tailor the shopping experience to consumers based on their purchase history, preferences, and behavior.

Yeah, no, I've been reading a few industry trade publications that follow Shopify pretty closely and there's speculation that this is coming at some point. The company has a message that they're not looking to do this right now. They're using Shopify audiences as a value add into their enhanced tier of customers, so Shopify Plus.

With the Return Shopping feature, Shopify merchants can encourage shoppers to keep their money in the store鈥檚 online ecosystem by offering discounts on a new sale or waiving the processing fee on the return. 3. Long term: Create a returns as a service offering.

Shopify stands in the way of Buy with Prime鈥檚 success. Yesterday鈥檚 Chart of the Day: $10 billion cookie dough. Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

Instacart, Klarna, Shopify deepen ties with ChatGPT. Yesterday鈥檚 Chart of the Day: Funnel vision. Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Instacart, Klarna, Shopify deepen ties with ChatGPT. 7 tips for using ChatGPT to enhance SEO (without replacing people). Yesterday鈥檚 Chart of the Day: Rebound in aisle 5.

The most popular platform was eBay, which 23% of Amazon businesses of all sizes said they were already on, followed by Shopify (21%), Walmart (19%), Etsy (13%), and Facebook Marketplace (10%). When asked which platforms they plan to expand to in 2024, over a third (36%) of Amazon sellers cited Walmart.

Advertisers and creators are testing the waters of other short-form video platforms in case the ban goes through, but TikTok has still struck major partnerships with brands like Shopify, Universal Music Group, and others, a sign that brands are relatively unfazed. Users also aren鈥檛 worried.

This is that Shopify, I believe, is going to make a much bigger splash by evolving their retail media network into more of an ad network. So let me give you some background first. So Shopify, to me, is the one player out there where I just look at them and I say, who should be a much bigger player among RMNs that is not, and it's Shopify.

Examples include Adobe Commerce, BigCommerce, Salesforce B2C Commerce, Shopify, Wix, and WooCommerce.Less. Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.