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Advertisers and creators are testing the waters of other short-form video platforms in case the ban goes through, but TikTok has still struck major partnerships with brands like Shopify, Universal Music Group, and others, a sign that brands are relatively unfazed. Users also aren鈥檛 worried.

It is shuttering its Shopify-integrated 鈥渟torefronts鈥� feature next month, per Insider. The feature, which launched in the US and UK in August 2021, enabled Shopify sellers to sync their product catalogs to TikTok where items would be featured in a dedicated tab. Shoppers could then click on linked items to purchase them on Shopify. It plans to bar links to outside ecommerce sites.

The first offering under the 鈥淧owered by鈥� umbrella is Storefronts Powered by Gopuff, which is a customizable Shopify theme. Consumer-packaged goods (CPG) brands that use the platform to launch a direct-to-consumer site will have orders routed to Gopuff micro-fulfillment centers. Gopuff plans to launch another service, called Fulfillment Powered by Gopuff, in Q2.

Shopify will be key in the standardization conversation. Shopify works with a mass of merchants and potential advertisers, offering some power in retail media measurement standardization, said Willens. As the company makes more partnerships, it will have leverage to assert a retail media standard. 4. A retail media upfront marketplace will emerge 鈥� maybe.

Snap is partnering with Shopify to integrate shopping tools directly into Snapchat. The company is partnering with Live Nation and musician Kygo, and plans to expand its AR features to 16 additional music festivals. Another new feature is 鈥淚nstant Games,鈥� which will allow users to play games directly within the Snapchat app.

Walmart, DoorDash, and, most recently, Shopify all use Action Ads. With the Shopify partnership, Roku enables viewers to purchase products directly through its ads. Payment and shipping details are pre-populated using a viewer鈥檚 Roku Pay information, making checkout a seamless experience. Nearly half (48%) of Roku viewers have paused an ad to shop a product online, per Roku.

Its highest-profile moves include partnering with Shopify last year to allow creators and merchants to sell products on their channels, expanding livestream shopping capabilities, and adding shopping features to YouTube Shorts. YouTube鈥檚 efforts come at a time when TikTok is moving aggressively to build up a major social commerce platform.

For example, SnapArt AI, a Shopify plug-in, harnesses the latest Stable Diffusion model to enable customers to personalize products by uploading images, removing backgrounds, and even generating new AI artwork. And Kickflip, another Shopify plug-in, allows retailers to create their own product customizers quickly via an easy-to-use interface.

Shopify got into the AI product writeup game with the addition of Shopify Magic, its AI-powered product description tool, into its suite. People still need to be involved in every step of this process to make sure descriptions are free of errors or plagiarism and that a brand鈥檚 tone is being followed.

For example, Shopify hosted a Creator Mart with the digitally native labels of top influencers, including MrBeast (Feastables bars and cookies), Emma Chamberlain (Chamberlain Coffee), and Cassey Ho (Popflex apparel). These creators have transformed their social followings, numbering in the millions, into brands that speak directly to their audiences.

Loop, a returns service provider for Shopify merchants, reported a 31% year-over-year increase in returns processed in the five days after Christmas. A perfect storm of factors fueled increased returns during the 2022 holiday season. Shoppers were more price sensitive and less brand loyal in the face of inflation. Consumers under financial stress are more likely to think twice about their purchases.

Shopify released Shopify Magic, a feature that automatically generates product descriptions from a list of keywords or product descriptors, in the tone of merchants鈥� choices. The company plans to bring Shopify Magic to more of its tools in the coming year.

Meanwhile, YouTube last year partnered with Shopify to launch an integrated livestream shopping platform. The big takeaway: It is easy for US retailers to be enticed by the huge livestream sales numbers in China. However, just as super apps have failed to take hold in the US, so too has livestream shopping. Livestream shopping, to date, simply hasn鈥檛 been compelling to the majority of US consumers.

Shopify partnered with Stripe to offer its sellers an automatically activated virtual card to manage business expenses. It makes Shopify鈥檚 platform more enticing to sellers by making it easier for them to use. Marketplaces will use modern card issuers to get deeper into financial products.

Amazon Business is the biggest B2B ecommerce competitor, followed by Shopify and BigCommerce. Both Shopify and Amazon are expected to grow their B2B sales by over 20% this year, while BigCommerce will only grow by 13.5%. 3. The martech stack is evolving. US B2B marketing technology (martech) spend will grow by double digits through next year when it reaches $8.51 billion.

Shopify also recently rolled out its own Shop Promise service that guarantees next-day and two-day delivery. Retailers can leverage companies like Instacart and DoorDash to offer consumers quick delivery. The big takeaway: Target is demonstrating confidence in its strategy, despite several near-term headwinds.

Ecommerce platform provider Shopify鈥攚hich cut about 1,000 employees last summer鈥攈ad 10,000 employees as of the end of 2021, double the 5,000 it reported before the pandemic.

For example, Shopify recently rolled out Shopify Magic, which can create product descriptions based on the keywords merchants wish to target in search results and their desired tone (such as 鈥渆xpert鈥� or 鈥渟ophisticated鈥�). Personalization: Generative AI can tailor the shopping experience to consumers based on their purchase history, preferences, and behavior.

Target last week announced plans to invest $100 million to expand its network of sortation centers to speed up and lower the cost of delivering online orders, Shopify recently rolled out its own Shop Promise service that guarantees next-day and two-day delivery, and companies like Instacart and DoorDash are helping an array of retailers offer consumers quick delivery.

Yeah, no, I've been reading a few industry trade publications that follow Shopify pretty closely and there's speculation that this is coming at some point. The company has a message that they're not looking to do this right now. They're using Shopify audiences as a value add into their enhanced tier of customers, so Shopify Plus.

With the Return Shopping feature, Shopify merchants can encourage shoppers to keep their money in the store鈥檚 online ecosystem by offering discounts on a new sale or waiving the processing fee on the return. 3. Long term: Create a returns as a service offering.

Shopify stands in the way of Buy with Prime鈥檚 success. Yesterday鈥檚 Chart of the Day: $10 billion cookie dough. Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

Instacart, Klarna, Shopify deepen ties with ChatGPT. Yesterday鈥檚 Chart of the Day: Funnel vision. Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Instacart, Klarna, Shopify deepen ties with ChatGPT. 7 tips for using ChatGPT to enhance SEO (without replacing people). Yesterday鈥檚 Chart of the Day: Rebound in aisle 5.

The most popular platform was eBay, which 23% of Amazon businesses of all sizes said they were already on, followed by Shopify (21%), Walmart (19%), Etsy (13%), and Facebook Marketplace (10%). When asked which platforms they plan to expand to in 2024, over a third (36%) of Amazon sellers cited Walmart.