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So it's places like US, Spain, Italy, Norway, UK that are the most likely to own those smart, slightly nice-to-have devices. It's in parts of Asia in particular where we see the other end of the spectrum, where ownership is lowest. If I can fly the flag for the UK for a second, we are the top country in the world for tablets, smart TVs, games consoles, smart home products, and smart watches.

These include music/audio; ownership of a wide range of gadgets including PCs/laptops/tablets, TV streaming sticks/devices, VR headsets, smart home products, game consoles, and smart TVs; and traditional media like magazines. Chile is also second in Latin America in various time spent categories.

The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time鈥攁nd where they do it.

Smart home device penetration experienced a small increase. Middle East and Africa still has the lowest penetration of all regions, at 9.1%, but smart home devices are one of the only areas where an increase occurred, and it鈥檚 in line with a near global trend. High-income households in the region reported ownership at twice the rate of low-income ones (14.4% versus 7.2%).

It鈥檚 a hotbed for newer digital technologies like smartwatches and smart home products but not particularly strong in video or audio streaming. Its results vary significantly by country鈥攁 consequence of deeply embedded traditions that differ significantly throughout the region and sometimes within countries with multiple languages, dialects, and cultures.

Ownership of smart home products grew to 26.8% in H1 2023. This was up 2.9 percentage points from H1 2022. Suburban respondents overindexed at 31.3%, well ahead of urban (23.8%) and rural (22.0%). Smart wristbands also showed slight growth. Nearly 13% of internet users owned the accessory in H1 2023. Game console ownership has grown consistently since 2019.

Launched last November, Matter solves a lot of interoperability problems that have plagued growth in smart home devices. Broad uptake of Matter could herald its long-term success. Most manufacturers displayed smart home devices compatible with Matter, which allows devices from different manufacturers to seamlessly connect and operate with one another. Hubs for devices will become more important.

Turkey has the highest penetration rates for 13 of the 23 activities and devices tracked by the survey, including smart home product ownership (18.4%), tablet ownership (43.7%), and VR headset ownership (4.9%). Turkey is way ahead of its neighbors in music/audio.

Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.

Connected Devices Get Ready for Commerce. Ubiquitous IoT will open doors for commerce. Smart TVs, connected homes, and connected cars not only have proliferated, but each is also independently experiencing catalysts that will make them easier to use and more responsive in 2023. With seamless connections in new contexts, new forms of commerce should follow:. Smart home IoT gets integrated.

The battle between Walgreens and Cooler Screens underscores in-store retail media challenges: Glitchy technology, measurement challenges, and outdated store infrastructure doomed the partnership.

Growth in usage of smart home security devices and smart utilities, for instance, is slowing dramatically. Smart home appliances and smart home lighting, however, will see big bumps this year. More than 27 million households (nearly 50 million people) will use a smart home appliance this year, 12.5% more than in 2022.

Smart home IoT gets integrated. The new common standard for smart home IoT, Matter, went live in November after a long-awaited three years. Matter should make it easier for users to integrate different devices and tie them to virtual assistants, opening up new paths to ecommerce activity. Embedded car systems will make payments easier.

Amazon would like to play in this market with its own Fire TV in-car entertainment system, which also includes integrations with Alexa and Ring smart home systems. What are the implications for marketers? Manufacturers need to up their game to control the media system. Apple and Google have decades of experience providing digital interfaces.

The open-source smart home technology is compatible with Amazon Alexa, Apple HomeKit, Google Home, and Samsung SmartThings, meaning it works with just about any device you may have in your home. Key takeaways: The metaverse isn鈥檛 dead, life is a highway for EVs, and in the smart home of 2023, it鈥檚 all about creating connections with ease. This was originally featured in the Retail Daily newsletter.

The news: Samsung and LG are betting that on-device AI capabilities can enhance picture quality and performance on their connected TVs (CTV). They鈥檙e also integrating Microsoft Copilot or generative AI (genAI) features on TVs. It鈥檚 the latest expansion of AI into the mainstream and could bring AI to millions of homes.

In 2021, we rated Echo and Alexa at 4.6, largely due to the integration of Alexa into Fire TV, smart homes, and cars. That integration is still there, but Amazon hasn鈥檛 yet solved how to turn it into dollars. At the same time, genAI has changed the landscape and may shake up Alexa鈥檚 leading position in the smart home. As a result, we鈥檝e lowered the rating to 3.8.

More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.

Amazon鈥檚 $10 billion loss from Alexa devices sparks the latest strategy shift away from consumer electronics as it and other companies focus on profitability and reduce aspirational projects.

This year鈥檚 Mobile World Congress in Barcelona showcased the latest in mobile technologies. Although new smartphones starred, some of the biggest innovations were in other devices and AI.

Amazon鈥檚 deep discounts on smart TVs and Echo devices are designed to advance the Amazon ecosystem within the home, helping to acclimate consumers to voice interaction and creating a central hub for smart home operation. Fashion deals backed by celebrity influencers will also get top Prime Day billing. Amazon has strengthened its presence in apparel鈥攂ut more so for commodity apparel than for fashion.