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This report highlights key trends at a global level, including time spent figures that show a state of global 鈥減eak media,鈥� increased smart TV ownership, Gen Z鈥檚 embrace of influencer content, and smart device ownership. Key Question: How do consumer habits and media consumption patterns compare around the world?

Breakthrough technologies in touchable 3D holograms present a compelling alternative vision鈥攅nabling users to physically manipulate virtual objects in mid-air without any wearable devices. These non-wearable approaches using volumetric displays could create intuitive, collaborative experiences that bypass the social acceptance and comfort challenges of head-worn devices.

Consumers are increasingly becoming more comfortable with technology, and the usage of health apps and wearables is becoming more prevalent. Explore how consumers are using technology to monitor their health and wellness, and learn more about the market potential.

On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

On today's podcast episode, we discuss what the hell happened鈥攁nd is happening鈥攖o online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

Smartwatch ownership was lowest in Latin America, the only category where the region lags. Some 22.7% of respondents own a smartwatch, 9 percentage points behind the global leader, North America. Brazil. Time Spent With Media. Daily time spent with mobile devices in Brazil (5:11) was among the highest globally.

This was driven by the convenience of access via smartphones and smart devices, the growing popularity and availability of podcasts and audiobooks, and the digitization of AM/FM radio. Growth is expected to continue through 2028, albeit at a slower pace. Adoption of ad-free digital audio is growing steadily among listeners under 35.

Smart devices are incorporating advanced AI features, aiming to become more intuitive assistants. This summer, major tech companies鈥擜pple, Samsung, Microsoft鈥攂egan to unveil genAI capabilities in earnest for devices like smartphones, PCs, and wearables. It remains to be seen whether these will fundamentally change how consumers interact with technology in their daily lives.

Expanding into robotics risks further straining Meta鈥檚 resources beyond AR/VR wearables. Meta, which gained its AR/VR expertise by acquiring Oculus, could opt to partner or buy robotics startups to leapfrog the competition, but that would also add market pressure to succeed in an all-new segment.

Meanwhile, competition is taking shape: Google and Samsung鈥檚 mixed-reality consortium can spin up viable competing wearables within the year. Unlike Meta, both companies have smartphones, mobile apps, and an Android XR developer ecosystem they can lean on to accelerate adoption. The ubiquity of smartphones makes AR experiences widely accessible through built-in cameras and screens.

In 2025, adults will spend 45 minutes online per day with connected car systems, smartwatches, smart speakers, smart appliances, and other ancillary devices. The category鈥檚 continued growth creates a challenge for marketers: Many of these devices are suboptimal for advertising. Digital time spent with CTV will overtake traditional time with TV this year.

The Ministry of Commerce received 10.79 million subsidy applications for electronic devices between January 20 and January 23 after the government expanded the program to include mobile phones, tablets, and smartwatches.

This includes OTC supplements, medications, and wearable devices with advanced health-tracking capabilities. Using CGMs to track blood sugar has also become a popular trend among wellness enthusiasts, per an August 2024 Business Insider article.

Drugs, apps and wearables, and holistic treatments for the condition accounted for a global market worth $17.7 billion in 2024 that鈥檚 forecasted to reach $27.6 billion by 2033, per WHAM. Autoimmune diseases. Some 80% of those with rheumatoid arthritis are women and the market for autoimmune disorder medications is massive.

The news: Google started offering 鈥渧oluntary exit鈥� buyouts for US-based employees working within its Platforms and Devices business, which includes Android, Pixel, Fitbit, Chrome, and Nest. The buyouts don鈥檛 coincide with future product roadmaps or affect Search, AI, or Google Cloud business units, per 9to5Google.

Meanwhile, smart speakers, wearables, and AI-powered smart glasses are pushing the boundaries of voice assistant form factors. The voice assistant market is maturing just as innovation heightens competition. While Google Assistant maintains the lead in number of users, Apple鈥檚 Siri and Amazon鈥檚 Alexa are catching up.

Key stat: Omnia's unveiling comes as consumers are hitting peak adoption rates for health-related smart devices, including wearables. 80 million Americans currently use a health-focused smart wearable, and we project 90 million to use one by 2028. Our take: We鈥檙e skeptical of consumers鈥� appetite for Omnia鈥檚 (or any) smart mirrors.

Glasses galore: As we predicted, smart glasses were everywhere at CES, and we expect them to be the Next Big Thing in wearables. Glasses far outnumbered smart rings or other wearable devices at the show. Here are some of the new entries:.

Smartwatch ownership in the UAE also led the region at 37.9% of respondents. This was significantly higher than the regional average of 24.9%. The UAE also surpassed regional averages in tablet ownership (35.5% versus 28%) and smart TV ownership (49.0% versus 44.4%). Time spent with digital devices in the UAE was slightly below regional averages.

The news: Meta is planning another VR headset, codenamed Loma, to compete with Apple鈥檚 beleaguered Vision Pro, per The Wall Street Journal. The product will look similar to its Ray-Ban Meta Smart Glasses鈥攔ather than a traditional headset goggles design鈥攁nd feature higher-fidelity video than the Quest line of headsets. Meta is offering millions of dollars to Disney, A24, and others for exclusive IP-based gaming content to avoid the Vision Pro鈥檚 pitfall of lacking compelling content. Our take: Meta鈥檚 renewed headset push shows the company is learning from past missteps, but success will hinge on whether Loma can offer must-have experiences at a justifiable price.

Software support for its 3-year-old Car Thing smart device for vehicles ended in December due to a lack of demand, rendering the product nonoperational. Spotify might have a better shot when facing EU regulators than Amazon due to its smaller size and European roots.