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Personalized pricing and discounts: GenAI tools can help life insurers better analyze data from wearables like Fitbits, which some insurers already offer discounts for wearing, per the American Hospital Association. With these analytics, life insurers can offer personalized pricing to customers who maintain healthier lifestyles, incentivizing healthier behavior and reducing risks of expensive claims.

Consumers are increasingly becoming more comfortable with technology, and the usage of health apps and wearables is becoming more prevalent. Explore how consumers are using technology to monitor their health and wellness, and learn more about the market potential.

On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

And again, for me, the closest parallel are smartwatches. So they weren't the first smartwatch with the Apple Watch. I think [inaudible 00:14:52] may have been the first one, but in 10 years they totally dominated the market to the extent that they outsold just regular digital watches. So yeah, I would expect Apple, possibly Google, even Samsung to get in on this market.

The news: China is expanding its national trade-in program to include consumer electronics such as smartphones, tablets, and smartwatches—a move that may boost sales in the near-term but is unlikely to drive long-term economic recovery. A bigger problem to solve: Beijing has been noticeably reluctant to deliver the widespread stimulus measures necessary to buoy consumer confidence and unlock spending.

Meanwhile, smart speakers, wearables, and AI-powered smart glasses are pushing the boundaries of voice assistant form factors. The voice assistant market is maturing just as innovation heightens competition. While Google Assistant maintains the lead in number of users, Apple’s Siri and Amazon’s Alexa are catching up.

This was driven by the convenience of access via smartphones and smart devices, the growing popularity and availability of podcasts and audiobooks, and the digitization of AM/FM radio. Growth is expected to continue through 2028, albeit at a slower pace. Adoption of ad-free digital audio is growing steadily among listeners under 35.

Dedicated voice assistant wearables flopped, pushing AI startup Humane to pivot its Ai Pin into a software offering. Zooming out: We expect that market share for voice assistants will remain relatively flat this year, with Alexa’s user base forecast to grow 2.6% YoY, Siri’s 3.3%, and Google Assistant’s 4%, per our forecast.

Samsung’s headset is slated for release in 2025 and is likely the reference design for future Android XR wearable devices. The company plans to undercut the Vision Pro’s $3,500 price. The challengers: Google and Samsung are entering the XR space at an interesting time, when other XR ventures have fallen flat. Apple’s Vision Pro has been regarded as an expensive flop.

The companies with the most popular products and largest user-base stand to benefit from AI’s transition away from browser apps to personal computers, smartphones, and wearable devices. AI meets search: The most impactful development in 2024 is AI’s shift into the search market.

This includes OTC supplements, medications, and wearable devices with advanced health-tracking capabilities. Using CGMs to track blood sugar has also become a popular trend among wellness enthusiasts, per an August 2024 Business Insider article.

Ray-Ban Meta Smart Glasses created a roadmap for rival products, and its success highlights how the wearables can be especially useful for content creators and advertisers. 4. GenAI search: Ad-supported genAI search models enable mass adoption and are already driving higher engagement and revenue for Google.

Smartwatch ownership in the UAE also led the region at 37.9% of respondents. This was significantly higher than the regional average of 24.9%. The UAE also surpassed regional averages in tablet ownership (35.5% versus 28%) and smart TV ownership (49.0% versus 44.4%). Time spent with digital devices in the UAE was slightly below regional averages.

The news: Dexcom launched a generative AI (genAI) platform that analyzes data from users’ wearable biosensors to help them better understand how their lifestyle behaviors affect their glucose levels. Dexcom says it’s the first continuous glucose monitor (CGM) manufacturer to integrate genAI into glucose biosensing tech.

Consumers are buying OTC supplements, medications, and wearable devices with advanced health-tracking capabilities. Using CGMs to track blood sugar has also become a popular trend among wellness enthusiasts, per an August 2024 Business Insider article.

OpenAI’s partnership with Apple, which puts genAI in the hands of an established user base, has the potential to make AI wearables seem obsolete. There’s no need to rush ChatGPT-specific hardware as long as it remains valuable to Apple users. The limited device compatibility for Apple Intelligence may benefit Apple and OpenAI by allowing time to scale and ensure fast, reliable service.

Slower user growth is also why Meta is spending aggressively to launch new social media products like Threads and expanding into wearables and virtual reality. Meta’s unparalleled size insulates it from smaller platforms, but this quarter gave them a moment in the spotlight.

What it means for Oura: Oura is linking up with Dexcom at a time when the company's cash infusion and marketing prowess will likely come in handy as the smart wearable maker looks to reach more customers—80 million Americans currently use a health-related smart wearable, a figure that’s projected to rise to just over 88 million in 2027, per our forecast.

Form factor is Gemini’s secret weapon: With Gemini landing across every Google touchpoint, it’s poised to dominate as Apple fumbles Siri and Amazon slaps a fee on Alexa+.

Since then, the company has diversified into smartphones, PCs, and AI wearables while taking in billions of dollars in investments to reach a $157 billion valuation. Now on the cusp of transitioning to a for-profit AI company, we look at what’s next for the ChatGPT-maker. A tumultuous history: OpenAI’s sudden climb and a large investment from Microsoft elevated the AI startup.