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Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

Trump鈥檚 鈥淟iberation Day鈥� tariffs landed harder than expected. Uncertainty remains, given the pause on reciprocal tariffs for countries willing to negotiate with the US鈥攁long with an escalating trade war with China. Which markets will take the greatest hits? And how might our US forecasts change?

Invest in reaching emerging Gen Z buyers through social commerce channels that can drive mobile shopping. Lean on partnerships to expand reach and diversify risks. Collaborations across channels and categories can appeal to new audiences and drive incremental sales. Behind the Numbers.

That鈥檚 compared with the 22% dollar sales share and 24% unit share in the US, though US sales are growing faster. Numerator estimates that if just 10% of the US consumers who are less open to purchasing private label products shift to become heavy private label buyers, the cost to national brands would be $8.7 billion in lost sales. Implications for retailers and brands.

Germany鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.

Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

The platform has marked a significant decline in US sales, from $290.8 million in the last week of March 2025 to $197.4 million in the second week of April, according to data from tracking platform EchoTik cited by the South China Morning Post. Surviving in the US market requires strategic pivots.

Australia鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

Meanwhile, Shein鈥檚 UK sales jumped nearly 40% to about 拢1.5鈥痓illion ($1.91 billion) last year, roughly on par with longtime local player Boohoo, as British shoppers flocked to its rock-bottom prices. TikTok Shop has become a significant social commerce force in the UK.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

In the US, for example, our forecast shows 86% of computer sales are now online. Tactile categories: Lower online channel share is typically seen in categories with a strong tactile component, like apparel, beauty, or grocery.

TikTok鈥檚 rapid ascent in social commerce is drawing comparisons to Amazon鈥檚 flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here鈥檚 what鈥檚 working, what isn鈥檛, and what has yet to be seen.

Social commerce has the potential to go mainstream among luxury consumers. More than 40% of respondents had either used or were interested in making luxury purchases via social channels. Definitions.

TikTok offers users Shop credits in last-ditch attempt to boost sales, downloads before US ban: The platform is dangling hundreds of dollars in incentives to increase engagement.

Q: PartnerCentric鈥檚 research shows declining consumer trust in product quality on social commerce platforms. How can affiliate marketing offer more transparency and credibility? A: Affiliate marketing is known for ROI-driving partnerships. In a world where social commerce feels like the Wild West of 鈥渟ketchy deals,鈥� affiliate marketing can restore order.

Click here to view the full US Social Commerce survey crosstabs. Smartphone shopping is on the upswing. We estimate that over 78% of consumers will use a smartphone in 2025, and mobile will account for nearly half (46.1%) of ecommerce sales. That marks a steady shift toward smartphone-driven shopping. Click here to view our full forecast for US retail mcommerce sales.

Singles Day鈥攐ne of the world鈥檚 largest online sales events held on November 11鈥攕aw an increase in order volume and shoppers, with a number of brands hitting new sales records. Singles Day transactions totaled RMB 1.44 trillion ($203.6 billion), up 26.6% YoY, per Syntun data.

We saw a spike of course in sales online that day. We are up double digits this year, which is phenomenal, given it's a really... And that's by way of sales, given it's a really tough retail market out there. So, these partnerships with the right faces at the right time definitely correlate to not only interest, but traffic and sales for us. Suzy Davidkhanian (10:44):.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

Despite ongoing economic challenges, we expect sales growth to rebound next year, making Colombia an emerging ecommerce market to watch. Brands and retailers that understand the nuances of how and where Colombia鈥檚 13.4 million digital buyers spend online鈥攁cross socioeconomic, geographic, and demographic lines鈥攚ill set themselves up for success in this multibillion-dollar retail ecommerce market.