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Almost half of respondents do not think social media platforms should pay a fee when news links appear on their sites, per an August 2022 Abacus Data poll. Significantly fewer people think a fee should be imposed. For those opposed, a primary risk is the independence of Canadian news media.

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?

Go further: Read our Asia Pacific Social Media Outlook 2023 to learn more about changing usage patterns in the region.

I had to look at what's happening in Canada, and it seems to be maybe the opposite of what's happening in the us. So in 2023 year, the report that I was looking at reports on that given year, 70% of government ad spending was in digital channels and 16% was in social media. Now, that's just a non-election year, that sort of run of the mill government advertising.

Their ranking shows where banks can strengthen their outreach to consumers on popular social media networks.

Despite early adoption, programmatic has stopped gaining much new ground in Canada. Though similar to the US in many respects, Canada likely owes its slightly higher programmatic penetration to Meta’s outsize influence. Like other social networks, Meta serves the vast majority of its ads programmatically. Meta will account for 30.2% of digital ad spending in Canada this year.