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OptimizeRx鈥檚 Micro-Neighborhood Targeting tool can detect potential pharma product consumers down to the ZIP code level by pairing de-identified medical data with demographic, behavioral, social determinant, and media preference data. Pharma ads can then be delivered in the relevant ZIP-9 or ZIP+4 postal service code areas. GenAI automates review processes, saving time and reducing compliance errors.

In a time of economic uncertainty and spending pullbacks, shifting attention to target key demographics like Gen Z and Gen Alpha can drive purchases. Social media and YouTube dominate discovery for younger generations and aren鈥檛 vulnerable to spending cuts, making them essential for an effective strategy.

That means almost 34.4% of the UK population will be making direct purchases through social media platforms this year, signaling mainstream adoption of social commerce as a legitimate shopping channel beyond traditional ecommerce. Instagram and TikTok dominate fashion inspiration.

As part of the campaign, the Calm app will include features tailored to this demographic and offer new Midi patients 50% off a Calm Premium subscription. Why the moves matter: The campaigns foster relationships with customers by demonstrating commitment to consumer health鈥攁nd act as an important strategy catered to audience preferences.

That aligns with TikTok鈥檚 ability to engage and influence these demographics.

"There's been a focus on underserved groups as well as some emerging demographic groups like men, Gen Alpha girls, and teen boys.". Influencers are driving the conversation. Beauty brands are using social media and influencer marketing to reach older consumers while staying relevant to younger audiences.

Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.

(Please note that our social media forecast excludes messaging apps like WeChat, Facebook Messenger, and KakaoTalk.). Key Question: How fast will some of the biggest social networking platforms grow in Asia-Pacific, and what will drive growth?

If the platform鈥檚 demographics were inversed and it overindexed with older users, the company would be even more of a niche player鈥攊f that.

Things like social media, traditional media, digital audio, lots of other stuff, are flat or even declining.". What it means: The streaming wars that began roughly four years ago have significantly boosted CTV time as consumers have embraced multiple streaming services simultaneously.

To maximize resource efficiency, marketers should focus on the demographics that spend the most time on social media and are more likely to follow鈥攁nd trust鈥攃ontent creators. Younger consumers are an ideal target, especially as payment brands look to establish relationships that will grow alongside their spending power. Build partnerships across different platforms.

The Premier League鈥檚 strong US viewership across demographics suggests that foreign leagues still draw far larger audiences than the MLS鈥攕omething Apple and the MLS have tried to counter with a flurry of content focused on star player Lionel Messi. Though Apple holds MLS streaming rights through 2032, Garber hinted that the league may be reevaluating its deal.

A young, culturally influential, and economically powerful group, Black consumers are shaping digital trends through high engagement with streaming and social media while shaping retail with their distinct shopping preferences.

Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.

And while it鈥檚 too early to tell if the ad will lead to a measurable sales boost, appealing to values widely held by key demographics like Gen Z is a strong starting point. Our take: Advertisers can take several key lessons from the ads about how culturally attuned messaging can either draw praise or spark controversy depending on how it aligns with current social conversations.

Brands are questioning the value of a million impressions if they don't come from their target demographic. Instead, they're prioritizing meaningful engagement metrics like saves and shares that indicate purchase intent. As private messaging and interest-based communities gain prominence, brands need to rethink how they measure influence.