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That鈥檚 especially true in the travel and lifestyle verticals among younger demographics, highlighting the platform鈥檚 potential to drive consumption in China. The social platform has proven to be a tastemaker, inspiring travel and other lifestyle aspirations. This comes at a time when more tourists from China are flocking to overseas destinations, with the platform fueling travel ideas.

With Discord ranking behind competitors like Instagram, TikTok, and Snapchat in social media adoption. One 2024 estimate suggested that only 18% of US teens and adults used it frequently鈥攎obile Video Quests could make the platform more attractive for advertisers. The move could also help Discord monetize non-gaming audiences by courting brands looking to reach younger demographics.

Retail has always spent heavily on social media, but heavy spending on social ads by Shein and Temu has driven the rest of the retail industry to spend more there as well. Similarly, traditional CPG companies continue to spend heavily on social media to compete with D2C and white-label players. The link between display and video advertising is tight.

Marketers can address rising cancer rates in younger people by creating educational campaigns on digital channels such as social media where these folks spend a lot of time and frequently encounter health information.

Affiliate marketing resonates with younger demographics, particularly Gen Z and millennials, who actively engage with affiliate content on social media and exclusive discount sites. These cost-conscious consumers are more inclined to explore affiliate links and promotional offers, giving brands an effective way to reach this growing market.

Snapchat should also highlight its strength among younger demographics. The platform maintains strong penetration with Gen Z, a key source of digital buyer growth. While platforms like Instagram also have millions of Gen Z users, Gen Z represents over 50% of Snapchat鈥檚 user base鈥攚hich isn鈥檛 the case for Meta platforms.

BuzzFeed鈥檚 BF Island aims to redefine social media with AI-driven creativity. But in a market dominated by giants, will it be a fresh start or just another failed pivot?

Organic marketing is experiencing a comeback on social media. The resurgence is due to trends like community-building and social search that are helping brands resonate with audiences.

The retailer achieved that shift by leaning into social media and influencer marketing to reach its target demographic, as well as investing in ecommerce, closing underperforming stores, and opening more off-mall locations. The plan: Abercrombie鈥檚 results reflect a retailer that has executed well on the Always Forward Plan it mapped out in 2022.

Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.

As US users flee to RedNote, Duolingo reports a 216% jump in Mandarin learners, proving social media loyalty trumps language barriers.