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Global B2B digital ad spending to reach $48 billion by 2026: Growth driven by digital adoption and emerging market expansion.

Conversely, low internet penetration countries (including in Latin America and large parts of MEA and Asia-Pacific) will have online samples which contain proportionally higher levels of young, urban and educated individuals, reflecting the nature of internet usage in those countries.

Latin America social network shifts to aid Instagram, TikTok, and Snap: Video-centric platforms are winning young users.

Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

The news: Social media platform Bluesky hit 10 million users last week, benefiting from Brazil’s ban of X (formerly Twitter). Bluesky gained 2.6 million followers in the days after X’s ban in August—more than 85% of those were Brazilians. The platform added video-posting capabilities this month and includes features such as reposting, likes, and direct messaging.

Marketers in countries that benefit from maintaining a good relationship with China, including those in Latin America and Southeast Asia, should be less concerned about a potential ban. Data privacy attitudes and policies also matter. EU governments have historically been stricter than the US on data privacy and security.

The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.