蘑菇AV

It鈥檚 also a chance to boost ad revenues, as sellers look for ways to stand out amid a sea of listings. The big takeaway: Operating an online marketplace has many advantages鈥攂ut finding success can be complicated.

Their options are also limited by the simmering geopolitical tensions between the US and China, which is keeping Shein from pursuing plans to diversify manufacturing to Southeast Asia and could hinder both companies鈥� efforts to expand their US supply chain. Their loss will be Amazon鈥檚 gain.

AI-powered avatars are likely to make inroads in Asia-Pacific鈥檚 influencer marketing and live commerce鈥攂oth of which have boomed in China and Southeast Asia thanks to human influencers. AI-powered avatars such as Indonesia鈥檚 Rini (@rini_ibuonline) by AvataraLabs will soon be as lifelike as humans in promoting products.

In several regions鈥攕uch as Latin America and Southeast Asia鈥攏o country will do so. Outside of China, digital advertising has enormous headroom for growth in much of Asia-Pacific. Click here to view our full forecast for digital ad spending penetration by country and region.

Mobile ad spend in Southeast Asia hit $9.1 billion in 2023, yet only 51% of businesses in the region plan to adopt fraud detection tools despite heavy reliance on mobile apps. How it works: Fraudsters use a mix of sophisticated and simple methods to circumvent filters and farm impressions. Fake installs and event spoofing distort marketing data.

Regulatory scrutiny around Chinese retailers is ramping up in Southeast Asia due to their adverse effects on local small and medium-sized businesses. In late 2023, Indonesian policymakers banned in-app online shopping transactions via social platforms. That led to a temporary closure of TikTok Shop (and eventually resulted in TikTok鈥檚 acquisition of local ecommerce giant Tokopedia).

A sea of video-generation tools: Firefly is entering the fray at a time when competition for generative AI (genAI) image-creation tools is growing. ByteDance鈥檚 OmniHuman-1 only needs one photograph to generate full-body realistic videos with speech, gestures, and movement. However, TikTok鈥檚 impending US ban could make it difficult for ByteDance to release new products in the country.

Alcohol brands face a daunting challenge in the crowded aisles of grocery stores: capturing shoppers鈥� attention amidst a sea of competing products. They manage hundreds to thousands of active items sold across millions of stores worldwide.

The market is growing in India and Southeast Asia. The populations of India and Southeast Asia are growing and are proportionally younger than those of their neighbors to the east. India and Thailand have the fastest-growing pet care markets (including food and products) in Asia-Pacific, with CAGRs of 9.4% and 8.7%, respectively, between 2024 and 2029, per Euromonitor.

These same market drivers are cited in analysis on regions from Latin America to Southeast Asia, Africa, and the Gulf States. What鈥檚 often missing is the fact that these factors don鈥檛 necessarily indicate an ecommerce market is set to soar in the near future.

Retail ecommerce sales growth in Southeast Asia, which has been blazing ahead in recent years, is set for a slowdown as the global economy faces challenges and tech funding shrinks. This year, the Philippines and Malaysia will lead the region in growth.

It鈥檚 a deep dive into time spent with media, traditional and digital media adoption, and digital device ownership across seven regions: North America (including the US and Canada), East Asia and Oceania (including China), South and Southeast Asia, Western Europe, Central and Eastern Europe, Latin America, and the Middle East and Africa.

Geopolitical tensions: Even though Houthi attacks in the Red Sea no longer attract headlines, tensions haven鈥檛 dissipated and risk remains. That鈥檚 forced shipping operators to reroute vessels, resulting in longer shipping times and significantly higher costs. Our take: Retailers are facing rising costs. While some may absorb a portion, many will pass the increases on to consumers.

Stormy seas: The struggles at Primark and Poundland are particularly noteworthy given that both should鈥攊n theory鈥攂e poised to benefit from cautious spending trends, particularly as more retailers threaten to raise prices to counter rising insurance and labor expenses. But the slide in consumer confidence has led to a sharp pullback in discretionary spending. Holiday sales were subdued.