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Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.

Novartis, NFL strike corporate sponsorship deal: The partnership likely won’t focus on promoting Novartis products but is still a great opportunity for the drugmaker to build brand awareness.

Fox Corp. Q3 fueled by political ads and Tubi growth: Live sports and news strategy drives gains, with digital ads growing.

With multiple simulcasts, expanded measurement methods, and increased second-screen engagement, the Super Bowl’s live sports dominance will continue to grow.

The NFL’s shift to streaming reflects a broader move away from traditional cable, yet latency issues could hinder real-time engagement and sports betting. The final word: Super Bowl LIX showcased the changing nature of live sports broadcasting, advertising, and viewership habits.

105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, Temu and Shein get a scare, consumers use buy now, pay later (BNPL) apps to discover new products, and Super Bowl viewers don’t really care about ads for AI products or services.

Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.

The league’s share of the top 100 fell to 72 last year due to the Summer Olympics, the US presidential election, and other sporting events like the NCAA March Madness tournament. ³§±è´Ç°ù³Ù²õ’ dominance hasn’t stopped other high-viewership live events from driving up prices for rights.

Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.

Dove will feature an ad highlighting young girls' low body confidence and how it leads to dropping out of sports. And non-alcoholic beverages like Poppi and Liquid Death will run spots alongside the usual wave of beer ads. Meanwhile, direct-to-consumer (DTC) pharma company Hims & Hers will run its first Super Bowl ad.

Everyone is talking about Hims’ Super Bowl weight loss drug ad: The reaction has been largely negative. We examine why it’s a gamble that will likely pay off for Hims.

Doctors take issue with NYU Langone Health’s Super Bowl ad: They’re largely questioning the not-for-profit’s choice to pay $8M+ for the ad. We explore why health systems would be better off advertising in local markets than national TV events.

The future of Super Bowl advertising is multi-platform: Brands are investing in second-screen engagement and digital-first campaigns to maximize impact beyond the game.

Taking chances versus playing it too safe: Brands like Snickers and Nationwide have faced backlash for polarizing commercials, proving that shock value can be a double-edged sword.

OpenAI hopes the Super Bowl can boost usage: Its first-ever spot coincides with a rebrand and rollout of ChatGPT search.

Live sports offer a rare communal viewing experience, amplifying ad impact and embedding campaigns into cultural conversation. Beyond entertainment, these ads are carefully designed for social media, where teasers and extended versions expand their reach.

Yet the Super Bowl remains a unifying force that transcends sports and entertainment. That’s why grocers, retailers, and brands are rushing to cash in on the game's massive reach. Food fight: While grocery price growth has slowed, some items—like avocados, up 14% YoY per NielsenIQ—are seeing steep hikes.

The number of women’s live sports viewers has grown tremendously. This year, more than double the number of people will watch women’s sports monthly than in 2022.

Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.