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Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.

The ecommerce giant’s launch of ads on Prime Video instantly gave it the largest audience for an ad-supported subscription video service in the US.

The news: Netflix reported record revenues in Q2, maintaining its position as the dominant subscription video-on-demand service. While the company no longer reports subscriber numbers, its low churn and ad-supported tier are driving revenue growth as the company looks to expand into other sectors like retail and more sports content. Revenues: $11.1 billion. Earnings per Share: $7.35.

Connected TV (CTV) on the whole is on par with traditional TV for time spent, but that time is divided up between subscription OTT, free ad-supported TV (FAST), and YouTube. While YouTube ranks well below traditional TV for daily time spent with media, every age group spends a substantial amount of time on the platform, making it a growing threat to other media time.

Nearly 7 in 10 US sports fans used subscription video-on-demand to watch live games in January 2025, up from 62% the prior year, per Hub Research. By contrast, cable and broadcast fell to 63% and 66%, respectively. Ipsos data shows 58% of sports fans in February 2025 supported bundled sports streaming packages, up from 52% a year earlier, reflecting appetite for simplified, legal access.

That scale dwarfs the output of traditional streamers: The number of new scripted series on global subscription-video-on-demand (SVOD) services was only 46 in 2024, a 10% YoY decline, per ShowTracker. Cost is another point of competition. While streaming services are raising subscription prices, YouTube launched a Premium Lite ad-free option in March for about half the cost of Premium.

±á³Ü±ô³Ü’s SVOD-only and Live TV+SVOD also saw modest ARPU increases from higher ad revenues (growing from $12.36 to $12.40 and $99.94 to $100.27, respectively), but were significantly offset by subscriber mix shifts. Disney also announced that it will no longer provide subscriber numbers for its streaming offerings in quarterly reports.

US ad-supported video-on-demand (AVOD) viewers, by subscription OTT provider.