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AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers

Target scores a major get for Black Friday: The retailer will be the exclusive merchant selling a 鈥淭aylor Swift | The Eras Tour Book鈥� and 鈥淭he Tortured Poets Department: The Anthology.鈥�

The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.

Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.

Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.

Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.

Domino鈥檚 expects 6% global retail sales growth this year: While that鈥檚 below its long-term target of 7%, it鈥檚 significantly ahead of competitors such as Papa John鈥檚 and Pizza Hut.

Sweater weather has arrived, meaning pumpkin spice-flavored everything will flood retail shelves. But consumers鈥� price consciousness could make it difficult for retailers to encourage spending on discretionary purchases. That鈥檚 why Amazon, Target, and Albertsons are expanding their private label brands, leaning on fun, seasonal flavors and small indulgences to get consumers to splurge beyond their normal groceries.

Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.

US visitors spent an average dwell time of 37.3 minutes in H1 2024, outpacing both Walmart (31.8 minutes) and Target (28.7 minutes), per data from Placer.ai. Costco was the only one to increase dwell time between H1 2021 and H1 2024.

Kate Spade partners with Eloquii to reach plus size customers: The brand is making an effort to tap into the underserved market as size inclusivity efforts across the fashion industry run aground.

惭肠顿辞苍补濒诲鈥檚 targets Gen Zers with limited-time Chicken Big Mac offering: The QSR is supporting the launch with a campaign that highlights dupe culture, livestreaming, and other generational touchstones.

Consumers plan to return to malls this holiday season, shop more in-person: Mall visits are expected to rise 18%, which is good news for department stores鈥攁lthough Amazon, Walmart, and Target remain top destinations.

It just sold off Klarna Checkout, now rebranded as Kustom. The business could become a desirable acquisition target for its newest partner.

Platforms must brace for regulation of algorithmic content: EU regulators are widening their net, which could restrict advertisers鈥� ability to target teens.

Kay Jewelers refreshes brand, invests in store upgrades to maximize 鈥淶illennial鈥� appeal: The retailer hopes that more personalized experiences, along with a wider selection of fashion jewelry, will win over younger audiences.

A lot has changed for Levi Strauss since 2022: That鈥檚 why it makes sense for the retailer to pull back from its previous CEO鈥檚 2027 revenue target of $9 billion to $10 billion.

A new antitrust complaint targets Microsoft鈥檚 migration fees, marking another battlefront for the Big Tech giants.

Walmart joins the early October holiday sales push: The retailer will launch its Walmart Holiday Days event on October 8, the same day Amazon and Target are hosting sales.

Senators target misleading drug ads on social media with new legislation: We examine the ramifications for marketers and ad agencies who are part of the health influencer economy.

Retailers are wary of adding too many workers this holiday season: Target and others are adopting conservative hiring plans this year due to the uncertain environment ahead.

Marketer and consumer priorities don鈥檛 align: An iHeartMedia report shows that marketers live in a vastly different world than their target audiences.

When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country鈥檚 total households, per our forecast. Taking a page from Amazon鈥檚 playbook, retailers like Walmart, Best Buy, and Target are using their own members-only sales events to build out their retail memberships.