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Why it matters: The retailer is fully changing course on how it wants to deliver patient care, going from committing to in-person health clinics to doubling down on telehealth. The final word: To that end, Walgreens decided to expand its direct-to-consumer virtual healthcare services to reach consumers in 30 states. The retailer launched Walgreens Virtual Healthcare last year in nine states. 3.

The news: Eli Lilly joined forces with direct-to-consumer (D2C) telehealth company Ro to offer single-dose vials of its GLP-1 Zepbound to Ro patients with obesity. Previously, this reduced price form of the medication was only available on the drugmaker鈥檚 D2C website for its LillyDirect self-pay pharmacy (meaning insurance isn鈥檛 accepted).

Forward offered a 24/7 care team鈥攂ut with just 19 physical locations, telehealth-only visits aren鈥檛 ideal for patients who value hybrid care delivery (and most do). 3. It didn't have trust on its side. It appeared that Forward misled consumers with false advertising on what its tech actually did for patients. According to Business Insider:. Forward鈥檚 automated blood draws routinely failed.

Zoom, Suki partner for AI-powered telehealth visit documentation. More telehealth doctors use Zoom than any other platform to conduct telehealth visits, per Definitive Healthcare. Zoom considered every other AI medical scribe startup before selecting Suki as an AI notetaker to offer doctors on its platform, according to TechCrunch. 3. GE HealthCare rolls out AI tool for oncologists.

If compounded tirzepatide wasn鈥檛 a problem for Lilly, it wouldn't be sending cease-and-desist letters to telehealth companies, medical spas, and others that are selling the copycat versions. Lilly also wouldn't be selling a new form of Zepbound at a discounted price if it wasn鈥檛 feeling the impact of the compounded GLP-1 market.

The delivery of healthcare moved increasingly online in 2020 and 2021, and telehealth has since become commoditized. More companies are entering the online healthcare services space and advertising directly to consumers via digital channels. Read the full report, US Healthcare and Pharma Ad Spending 2024.

Consumers are using the internet and social media to a great extent for healthcare purposes. Here鈥檚 what healthcare and pharma marketers need to know about how online-acquired information influences patient action.

Primary (62%) and preventive (56%) care: e.g., telehealth, apps, and chatbots. 3. Mental health (56%): e.g., telemental health apps, mindfulness apps. The final word: Even with plans for increased investments, purchasers must be shown hard evidence that digital health solutions can improve patients鈥� health and drive cost savings.

Amazon Clinic now offers telehealth video visits and text-based medical consultations for common conditions. Amazon separately bundles virtual care services from One Medical as an add-on cost to a Prime membership. GNC Health recently launched as a virtual healthcare service for everyday medical issues with membership plans available for individuals and families.

But we also see this as a move to ward off D2C telehealth players who are progressively entering the market. Hackensack Meridian feels strongly enough about the strategy that it鈥檚 partnering with a digital health company that can implement a tech-enabled experience for patients.

Last year, WW entered the weight loss drug market when it acquired Sequence, a telehealth company that prescribes the meds. Starting at $189 per month, the new offering is an add-on to WW鈥檚 existing weight management program, which includes access to clinicians, dieticians, and treatments. Shares of WW soared ~50% following the announcement, but are still down nearly 80% for the year.

Telehealth users are more likely to live in urban or suburban areas (56.6% and 56.2%, respectively), per our survey. 蘑菇AV 45% of rural respondents said they鈥檝e used telehealth. While rural patients are good candidates for telehealth services, as they may not have nearby medical access, internet quality and availability may play a role in their lesser uptake.

While its recent rollout of a telehealth program for GLP-1s seeks to tap into the red-hot market opportunity in the weight loss space, the offering isn鈥檛 differentiated enough from competitors鈥� and the space is already crowded. To survive, 23andMe needs to find its footing鈥攁nd fast.

Millennials were quick to adopt telehealth. Almost 6 in 10 (58.1%) have used telehealth services for themselves or a dependent, per our survey. The two most important factors for them are convenience (59.5%) and ease of use (56.1%).

The PDA helps patients set up telehealth visits and devices when needed. Care teams develop personalized plans based on the patient鈥檚 health needs and goals. Our take: Competition is heating up in the D2C telehealth market. This will eventually force incumbents to keep convenience, personalization, and price transparency top of mind as they deliver healthcare.

But Gen Zers are less likely than other generations to use telehealth. That鈥檚 because younger consumers generally use all medical services less frequently than their older counterparts. Behavioral/mental health visits (46.4%) and getting a medication (33.9%) are the top reasons Gen Z patients use virtual health care. What do Gen Zers want from their healthcare experience?

Telehealth video visits are growing鈥攁nd they鈥檙e an opportune place for healthcare and pharma video ads. We estimate there will be 105.1 million US telehealth users in 2023, representing 39.6% of the population. Those figures will climb to 115.8 million and 42.6%, respectively, in 2026. What does this forecast mean for marketers?

Yes, but: Telehealth companies and merchants selling and marketing compounded GLP-1s have drawn the ire of drugmakers. Lemme could find itself in the same spot if it's not careful with how it markets its GLP-1 supplements.

And that鈥檚 just on-site; telehealth offerings can bridge the gap between the physical and digital worlds, furthering retail鈥檚 role in consumers鈥� lives. Let鈥檚 take inventory of the latest moves in the retail healthcare space. The usual suspects: CVS, Walgreens, and Rite Aid have all made recent investments in their healthcare offerings.

Telehealth video visits weren鈥檛 as effective as a communication channel. Surprisingly, just 34% of Gen Z and 28% of millennials used telehealth most often to interact with providers. Only 20% of Gen X and 10% of boomers cited video visits as the way they interacted with their doctors.

Other than millennials, Gen Xers have the highest rate of telehealth use. Caring for themselves and loved ones necessitates more frequent medical check-ins than the average patient鈥�53.6% of Gen Xers used virtual care services in the past year for themselves or a dependent, our survey found. Over a third (36.6%) of Gen X consumers turned to virtual care more frequently in 2022 compared with 2021.