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While many countries are certainly eager to strike agreements with the US, that enthusiasm could be tempered by the understanding that, regardless of concessions made or existing trade relationships, they will still face a baseline tariff of at least 10%.

Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.

By the numbers: Student loan defaults could reduce consumer spending by up to $63 billion a year, according to a Bloomberg Economics estimate鈥攜et another headwind for a US economy already weighed down by the effects of tariffs and economic uncertainty. Just 38% of the 42.7 million people with federal student loans are actively repaying and current on their debts, according to the Education Department.

Macroeconomic uncertainty and an overreliance on Cash App led the company to slash its full-year guidance

In retail, digital twins are virtual replicas of real-world products, stores, or processes, helping retailers model everything from supply chains to store layouts. Digital twins may play an even bigger role in retail now that retailers must navigate the uncertainty around tariffs. Here are four ways they can help retailers prepare and respond.

So far, neither network has seen signs of a consumer spending slowdown despite plummeting consumer sentiment

Amid economic uncertainty and trade concerns from abroad, Canada鈥檚 digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

But the more enduring impact came from a sudden shift in consumer behavior amid rising costs and growing uncertainty tied to the Trump administration鈥檚 tariff-centric economic agenda (To keep track of the latest shifts, check out our Live FAQ: The Impact of Trump鈥檚 Tariffs on Consumers, Businesses, and Trade).

Nobody knows what鈥檚 ahead: Macroeconomic turmoil and shifting tariff policies make forecasting a guessing game that many consumer brands are opting out of.

Economic uncertainty could derail its efforts to reinvigorate growth

DoorDash makes $3.6 billion bid for Deliveroo despite global economic uncertainty: The delivery company hopes to broaden its international reach at a time when consumers are cutting restaurant spend.

ByteDance restructures TikTok Shop鈥檚 US operations: The move reflects growing dissatisfaction with the unit鈥檚 performance, as well as a potential change in strategy as uncertainty threatens growth.

Our take: Fiserv, along with the rest of the payments industry, faces uncertainty in the wake of tariffs and other macroeconomic concerns. And given Clover primarily serves small- and medium-sized businesses (SMBs), which may be more vulnerable to an economic slowdown, Fiserv could particularly be threatened.

The companies faced mixed results and looming uncertainty as a result of tariffs

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Uncertainty is also clouding the outlook. The Trump administration is reportedly exploring exemptions for some automakers, even as it pushes forward with separate 25% tariffs on imported vehicles, parts, and raw materials like steel and aluminum.

The landscape: Chipotle began seeing signs of consumer pullback around February, as macroeconomic uncertainty started to weigh on spending. In Q1, comparable restaurant sales slipped 0.4%, driven by a 2.3% decline in transactions. A 1.9% increase in average check helped soften the blow, but it wasn鈥檛 enough to offset weaker traffic. Adding pressure are the Trump administration鈥檚 tariffs.

Tariffs will hurt US economic growth this year: The IMF expects growth of just 1.8%, as the trade war and rampant uncertainty chill consumer and business spending.

Planning for the holidays may be harder this year as tariffs cast a shadow over both consumers and retailers. 鈥淎s of right now, we鈥檙e seeing a lot of unusual consumer behavior that鈥檚 likely to persist as long as tariff uncertainty persists,鈥� said our analyst Sky Canaves, author of our 鈥淯S Holiday 2024 Recap and 2025 Preview鈥� report. Still, there are steps retailers can take to prepare. Here are three key strategies to help navigate a challenging holiday season.

YouTube ad growth is strong, but concentrated funding and economic uncertainty mean only the most distinct startups may thrive.

Retail leasing demand hit a post-pandemic low in Q1: Retailers and landlords alike have been hesitant to lease or purchase property for new store builds amid continued macroeconomic uncertainty.

Furniture retail squeezed by high acquisition costs: Industry KPI data shows the sector at a disadvantage as economic uncertainty and tariffs drive up the cost of winning customers.

Anxiety around inflation, a deteriorating labor market, and trade war consequences have deepened consumer uncertainty about the US economy, with wide-ranging implications for retail.