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In most countries, TikTok bans are currently limited to government devices. But global and international marketers who rely on TikTok need to be ready to pivot their strategies in case a broader US ban causes a ripple effect in other markets.

TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.

On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.

The move highlights Meta's clear pivot toward formats like short-form video to better compete with platforms like TikTok. Our take: Meta's decision to discontinue the News Tab shows the challenges and dilemmas currently facing social media platforms.

Another US survey, conducted on behalf of VTEX, finds even more striking results, with 45% of respondents participating in a livestream shopping event hosted on marketplaces like Poshmark or Amazon, and 61% shopping on social platforms such as TikTok Shop or YouTube Shopping.

You had Eric Adams, the mayor of New York City, suing TikTok and other platforms for perpetrating what it called the mental health crisis. You had the four largest school boards in Canada also suing Meta and TikTok for essentially the same thing. Basically like driving children to distraction and building their systems in such a way that hooks kids on them.

For example, the Bank of England uses TikTok to discuss financial topics such as interest rates. This approach can help FIs build brand awareness and convert viewers by connecting their advice to relevant proprietary tools.

Despite its political challenges, TikTok will lead the world in ad revenue growth. TikTok and Mercado Libre will set the pace globally, though at vastly different scales. TikTok faces a ban in the lucrative US market, but unless and until that happens, we foresee continued booming growth for the ByteDance subsidiary.

Thanks to its growing retail media business, Walmart keeps its top spot on our 鈥淯nofficial Most interesting Retailers List鈥� for April 2024. Meanwhile, newcomer Home Depot and returning member TikTok Shop make the list for equipping advertisers with more data.

Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

Effective January 1, 2025, a 19% tariff now applies to imports exceeding $1, while purchases from the US and Canada face a 17% tariff on items valued between $50 and $117. Infrastructure development will expand cross-border ecommerce in Peru. The country will solidify its position as a logistics hub for cross-border trade as the new Chancay megaport streamlines trade routes from China.

I also love my bottom of the funnel ads in direct response that we do with Google, Snapchat, TikTok ourselves for different products, and we measure them all fairly and we understand what they contribute.

Another example is from Unilever Canada and Hellmann's Mayonnaise. They used Chat Gpt with their influencers on TikTok to generate recipe ideas for leftovers over the holidays. So we're seeing brands really dig into it a little bit. I think it's very experimental at the moment, but there's a lot of interest in brands in Canada. Bill Fisher:.

On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.

The respondents were from Australia, Canada, France, Germany, Italy, Spain, the UK and the US. Additionally, 800 online sellers in Canada, France, Germany, Italy, Spain and the UK were surveyed during the same period.

In Q1 2023, Temu started rolling out in the predominantly English-language markets of Canada, Australia, and New Zealand. It also recently launched in key Western European markets including France, Germany, and the UK, where its low prices are likely to find a receptive audience amid high inflation. TikTok won鈥檛 hurry to bring Chinese sellers to the US.

Let's see what TikTok thinks about things this year. And for our final story, we're in Canada for the Stanley Cup and some country-specific ad options.

Instagram Reels, its short-form video offering launched in February 2022 to compete with TikTok, has grown into a formidable service. A March survey from Raymond James found that 44% of internet users ages 18 to 60 use Reels. TikTok sits at 46%. The company warned last year that ATT could cause it to lose as much as $10 billion.

Key clients: eBay, Ikea Canada, Heineken, Xbox, Hellmann鈥檚. Retail media and ecommerce. Retail media is the fastest-growing ad category we track, and it is expected to remain that way through at least 2028. This year, we expect US retail media ad spending to grow by 26% YoY to $54.48 billion. It will continue growing at annual rates above 20% through 2028, when it will top $128 billion.

What's the big tinned fish brand that did go viral on TikTok? I forget. Sara Lebow:. Fish Wife? Blake Droesch:. I don't think it's that one, but there was one that was a very small regional brand. I think it was based out of the Pacific Northwest or maybe Canada, but because of the viral trend, Whole Foods brought them on a national level.

Consumers ages 18 to 24 said they were more likely to use Instagram (67%) and TikTok (62%) when looking up local businesses than Google Search (61%), per SOCi鈥檚 Consumer Behavior Index. High-visibility brands average 2.6 times as many Facebook followers on local store pages as the average company, posting 15.3 times every month, per SOCi.

Despite its strong revenues, there is speculation that Google鈥檚 central position on the internet is beginning to wane鈥攕peculation that Google is willing to play into, pointing to rising competitors like TikTok as proof that it isn鈥檛 a monopoly.