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Canada鈥檚 click-and-collect buyer growth tops our rankings among the countries we forecast. It鈥檚 a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.

This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media. At the top line, long-running trends will sustain. Growth in time spent with digital is slowing, but it is still enough to make up for traditional media鈥檚 losses.

The long-term outlook remains uncertain due to potential economic slowdowns and election-year volatility, raising questions about whether these figures are leading indicators of continued strength. If July鈥檚 ad spending data is part of a trend鈥攁nd the 15-month streak implies that it is鈥攖hen the rest of 2024 could be a prime time to invest, though flexibility will be needed if the market shifts.

Instagram chief Adam Mosseri said the company will launch a secondary app on March 15 called Edits. Creators can use it to edit videos for Reels, with the ability to instantly share them to Instagram or export for use on any platform. Edits is noticeably similar to CapCut, a TikTok-owned video editing app.

Gen Zers are more likely to watch long videos (clips over 90 seconds) on TikTok, which is also currently testing 15-minute videos. But YouTube placed first overall. TikTok leads Instagram in livestreaming. But it鈥檚 YouTube that takes the top spot. Gen Zers still flock to TikTok for short-form video.

The top-ranked 500 podcasts capture almost half of all US podcast ad spend. 46.0% of US podcast ad spend went to the top 500 podcasts in Q1 2024, according to Magellan data. That鈥檚 up from 37.0% in Q1 2023. 30.0% of ad spend went to the next 2,500 ranked podcasts, which is the same share as in 2023. 24.0% of ad spend went to lower-ranked podcasts, down from 33.0% in 2023.

Our take: Musk鈥檚 political power means ad spending is likely to continue growing and exceeding expectations, but the platform still has a long way to go to be seen as a legitimate competitor to leading social media players. While brands are returning to X, they are unlikely to spend at the same rate as they did in 2021 and 2022.

Throughout this report, we refer to our December 2024 survey of 1,312 US consumers ages 15 to 79 as respondents who have used the internet to look up medical information at some point.

Retailers should focus on appealing to Gen Zers and millennials as key drivers of private label growth. By utilizing social listening and AI tools, they can stay on top of trends, identify white space, and invest in product development with appealing designs and packaging with a Gen Z edge.

Of the 15 countries with the highest internet user penetration this year, nearly 50% will be in Asia-Pacific. For smartphone user penetration, 50% of the top 10 will be in the region. Internet usage grows faster than previously expected in Latin America. Latin America is the third-fastest-growing region for internet users and the second-fastest-growing region for mobile phone users. Sources. GSMA.

The research is based on evaluations from 6,259 members of the 15 largest Medicare Advantage plans and the 15 largest commercial member health plans in the US. The study measures satisfaction with websites and digital apps across five factors (in order of importance): visual appeal, navigation, information/content, speed, and telehealth.

Key takeaway: By absorbing The Search Monitor鈥檚 tech and expertise, Similarweb moves from passive measurement to active marketing governance. Competitors focusing on pure analytics could challenge Similarweb in price and features.

Wayfair plans to reinvest savings from the restructuring across several key initiatives, including investing in its remaining international markets鈥擟anada, the UK, and Ireland鈥攁nd doubling down on physical retail. Since the retailer opened its first physical store last year outside Chicago, online sales to customers who live near the store have increased.

Which platforms are Gen Z鈥檚 top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.

Macy鈥檚 will close about 15 locations after the holiday season after already shuttering 50 stores this year. Its turnaround strategy includes shuttering 150 stores and focusing more heavily on luxury and beauty.

Our survey of US social shoppers unearthed key insights into how creators, influencers, and celebrity influencers are driving purchases from social media. Key Question: How important are creators and influencers in social shoppers鈥� path to purchase? Key Stat: Creator, influencer, and celebrity influencer content led roughly half (49.5%) of US social shoppers to make a purchase. Executive Summary.

The caveat: Apple Intelligence features will be available in beta but limited to iPhone 15 Pro, iPhone 15 Pro Max, and iPads and Macs with M1 processors and later. Key takeaway: AI personalization is Apple鈥檚 strategy.

Our inaugural survey of 1,005 US teens and adults ages 15 to 26 conducted in July 2023 looks at Gen Z鈥檚 social search habits to give brands a better understanding of this burgeoning trend. Key Question: What do Gen Z鈥檚 social search behaviors mean for marketers?

US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.

Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.

More Chart of the Day:. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. Note: Credit card and loan accounts are excluded.

Eighty-four percent of boomers say the top quality of a good brand video is that it is informative versus 56% of Gen Zers, according to Emplifi. However, Gen Zers are the most likely to value interactivity (polls, quizzes, AMAs, etc.) as the top quality (46%) compared with 15% of boomers. Implications for retailers and brands.

Key stats:. The average time spent per day with traditional TV in the US is expected to fall by 15 minutes between 2023 and 2025, marking an 8.6% decline, according to our forecast. In July, for the first time, the share of viewing time among US adults on cable and broadcast TV fell to a combined 49.6%, according to Nielsen.

Network's 15, and then probably the rest, the remainder, the 50 to the core Search business. Marcus:. Yeah. Yeah. YouTube's performance, you would've thought that it's share of pie in terms of the money it's making would've... I mean it's been growing so fast, going back to 2020, 31%. 44% the year after that. Then it drops, it goes down to 1, but then it goes 8 and 15.