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Throughout this report, we refer to our December 2024 survey of 1,312 US consumers ages 15 to 79 as respondents who have used the internet to look up medical information at some point.

Retailers should focus on appealing to Gen Zers and millennials as key drivers of private label growth. By utilizing social listening and AI tools, they can stay on top of trends, identify white space, and invest in product development with appealing designs and packaging with a Gen Z edge.

Of the 15 countries with the highest internet user penetration this year, nearly 50% will be in Asia-Pacific. For smartphone user penetration, 50% of the top 10 will be in the region. Internet usage grows faster than previously expected in Latin America. Latin America is the third-fastest-growing region for internet users and the second-fastest-growing region for mobile phone users. Sources. GSMA.

Canada鈥檚 click-and-collect buyer growth tops our rankings among the countries we forecast. It鈥檚 a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.

Our take: Musk鈥檚 political power means ad spending is likely to continue growing and exceeding expectations, but the platform still has a long way to go to be seen as a legitimate competitor to leading social media players. While brands are returning to X, they are unlikely to spend at the same rate as they did in 2021 and 2022.

This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media. At the top line, long-running trends will sustain. Growth in time spent with digital is slowing, but it is still enough to make up for traditional media鈥檚 losses.

The research is based on evaluations from 6,259 members of the 15 largest Medicare Advantage plans and the 15 largest commercial member health plans in the US. The study measures satisfaction with websites and digital apps across five factors (in order of importance): visual appeal, navigation, information/content, speed, and telehealth.

The caveat: Apple Intelligence features will be available in beta but limited to iPhone 15 Pro, iPhone 15 Pro Max, and iPads and Macs with M1 processors and later. Key takeaway: AI personalization is Apple鈥檚 strategy.

Key takeaway: By absorbing The Search Monitor鈥檚 tech and expertise, Similarweb moves from passive measurement to active marketing governance. Competitors focusing on pure analytics could challenge Similarweb in price and features.

Gen Zers are more likely to watch long videos (clips over 90 seconds) on TikTok, which is also currently testing 15-minute videos. But YouTube placed first overall. TikTok leads Instagram in livestreaming. But it鈥檚 YouTube that takes the top spot. Gen Zers still flock to TikTok for short-form video.

US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.

The transition will be effective March 15, 2025. Headspace plans to launch additional programs to attract therapists to its contractor network in the coming months. What鈥檚 driving these decisions? In an email to employees, CEO Tom Pickett said the layoffs are meant to 鈥渙pen up resources to reinvest in key strategic areas.鈥�.

The tariffs were due to be implemented in stages, with the first phase starting April 15, 2025. However, the EU announced a 90-day pause following President Trump鈥檚 decision to suspend the 20% retaliatory tariff on EU goods.

With grocery inflation at its highest point in 15 months, consumers are buying more private label brands and turning to retailers that can offer them the most value鈥攍ike Tesco, which reported a 5.1% increase in comparable sales for the most recent quarter. Our take: The UK economy鈥檚 contraction in April sets the stage for another year of tepid growth.

Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.

More Chart of the Day:. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. Note: Credit card and loan accounts are excluded.

Instagram chief Adam Mosseri said the company will launch a secondary app on March 15 called Edits. Creators can use it to edit videos for Reels, with the ability to instantly share them to Instagram or export for use on any platform. Edits is noticeably similar to CapCut, a TikTok-owned video editing app.

Which platforms are Gen Z鈥檚 top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.