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Interactions with brands went up between 2022 and 2023 on all platforms evaluated except X and Twitch, showing that social media is still a vital place to reach consumers. Use this chart:. Evaluate social media strategy. Prioritize social platforms. More like this:. Social media holds the most potential for innovation. Gen Z prefers to research brands on social media over search engines.

Notably, former Twitch CEO Emmett Shear, who was briefly named interim CEO, and other previous board members will depart from the company. The turmoil: This upheaval has boosted interest in rivals like Anthropic and Cohere, reports The Financial Times.

Outside of Prime, Amazon is aggressively courting advertisers of various sizes to spend on Twitch and Freevee, even offering to cover the cost of creative for brands that spend at least $15,000 in order to get them embedded in its advertising stack.

It鈥檚 not just after big spenders: Amazon is also reaching out to smaller advertisers who purchase its ecommerce ads and offering to produce advertisements for them if they buy at least $15,000 in ad space on Twitch and Freevee. This is all in an attempt to introduce new spenders to the format.

The news: Citing a dramatic increase in the number of scam or fake advertisements, the Federal Trade Commission has ordered social and video platforms Twitter, Facebook, Pinterest, YouTube, and Twitch to file a report on how they vet ads.

A Monday memo from CEO Andy Jassy indicated that the most recent cuts will affect the company鈥檚 cloud division, advertising, HR, and Twitch, per CNBC. Fears take shape: We predicted that tech industry layoffs would continue past January鈥檚 bloodbath. Amazon鈥檚 latest cuts follow similar moves by Meta, Google, and Microsoft.

By late November 21, Altman had been reinstated as CEO, following an executive shuffle during which both OpenAI CTO Mira Murati and Twitch co-founder (and social industry veteran) Emmett Shear served briefly as CEO.

鈥淵ou can think of it like Twitch meets eBay,鈥� said co-founder Grant LaFontaine on a recent episode of Inc.鈥檚 鈥淔or Starters.鈥�

Meanwhile, Amazon, which continues to dominate ecommerce, is laying off about 30 employees in its Buy with Prime unit, and has also eliminated hundreds of roles at game streaming site Twitch, Prime Video, and MGM Studios, according to CNBC. The roughest month: Job cuts historically spike in January as retailers embark on structural changes for the new year.

Previously, ad revenues came from Amazon properties like Freevee, Fire TV, and Twitch. Video will account for an increasing share of Amazon鈥檚 ad revenues as the company leverages its rich retail media data alongside exclusive entertainment content. 2. Prime Video is second only to Netflix in use.

Pinterest and Twitch are already strong players in the influencer marketing landscape. And creators are now using a wide variety of other platforms鈥攕uch as shopping apps like LTK, chat apps like Discord, and subscription platforms like Substack鈥攖o connect with audiences, manage their communities, and monetize. Are audiences growing tired of creators?

It also began offering advertisers Sponsored TV, a self-service option that enables brands to create campaigns that can appear on over 30 streaming services, including Amazon Freevee and Twitch. The big takeaway: By refocusing its business on its core strengths, Amazon is in a strong position to further its dominance of the ecommerce landscape.

Coins, an in-app currency for creators, is taken straight out of Twitch and Reddit鈥檚 playbook and arrived too little too late. A newly added split feed that mimics TikTok鈥檚 鈥淔or You鈥� and 鈥淔ollowing鈥� tabs also came across as uninspired.

Spanish-language livestreams on Twitch now rank second in the language category, behind English-language livestreams.In 2019, they were in seventh place.

鈥淭here [are] so many popular livestreamers already, particularly on Twitch, and I don鈥檛 think that any of them can really emerge and become successful in selling products,鈥� said Droesch. 3. A potential retail media network consolidation. 鈥淲e might see some actual M&A activity because it鈥檚 expensive for small retailers to keep their retail media networks afloat.

Prime Video ads will contribute to an 85.5% bump in Amazon鈥檚 US OTT ad revenues in 2024, per our new forecast, which includes Prime Video, Freevee, Twitch, and Fire TV. Amazon will become the No. 3 ad seller in streaming, behind only Alphabet and The Walt Disney Co. 鈥淭he move will add nearly $2 billion, not just to Amazon, but to the whole CTV ad market,鈥� Benes said. Watch the full webinar.

But I think there are so many popular livestreamers already, particularly on Twitch, and there really has been for years.

Prime Day also bolsters Amazon鈥檚 media assets like Prime Video, Twitch, Amazon Music, and Alexa. Amazon uses Prime Day promotions to drive adoption and engagement with its media products, which in turn function as vehicles for Amazon Ads across various touchpoints. To view the full forecast for Amazon Echo users, click here, and to view the full forecast for Amazon Fire TV users, click here.

Which platforms are Gen Z鈥檚 top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.

One-fourth of creators said they go live to their followers via YouTube, making it the most popular livestreaming app ahead of TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), per an April 2023 survey by The Influencer Marketing Factory.

They have the operating system with Fire tv, we include Twitch stuff on there. If it's at least shown on a television screen, freebie still exists. We'll see if it just gets folded into Prime video. But there's a lot going on with Amazon. Yeah. Marcus Johnson (16:35):. Alright folks, that's all we've got time for today's episode. Ross, thank you so much for hanging out today, fella.