蘑菇AV

Neobanks and banking-adjacent apps are crowding out general-purpose prepaid cards. Players like Cash App are attracting consumers who had previously relied on prepaid cards to make non-cash purchases and pay bills. 蘑菇AV 23 million US adults use digital-only banks, per our forecast.

Openbank will continue to expand accessibility to those living in the US. While it was previously limited to residents of certain US states, for example, potential customers now just need to be legal residents of the US with a valid US address, per its website.

Consumers鈥� adoption of AI banking chatbots varies by country. Though the US and UK promote their tech-friendly banking environments, the geographically concentrated, Big-Six-focused Canadian market has taken the lead in embracing this much-hyped tech.

This comes nearly a year after its launch in the US and supports the idea that the UK is a fast follower of media network trends. Travel platforms are also making inroads, from a global position.

Best digital tools: U.S. Bank. U.S. Bank has prioritized its digital suite with mobile check deposit, easy transfers, Zelle integration, bill pay, and detailed spending insights. Its digital capabilities also ranked highly in our 鈥淢obile Banking Emerging Features Benchmark.鈥�. Best customer support: SoFi. Customers can reach support via phone, chat, or even social media.

In the US, nearly 85% of the population is expected to use digital banking by 2027 according to our forecast. But while some digital and challenger banks offer the latest and greatest technology as part of their digital banking experience, some incumbent and traditional banks see the investment as a sunk cost, or they build cheap but inefficient experiences on top of their existing tech stacks.

Amid rising fintech and neobank competition, traditional financial institutions are investing in their rivals.