In H1 2024, US connected TV (CTV) ad impressions served by FreeWheel grew 14% YoY. In Q3 2024, US free ad-supported streaming TV (FAST) ad impressions increased 38% YoY, and global FAST impressions increased 41% YoY, according to Amagi. Total ad spending on CTV is growing. While increased inventory contributes to lower ad prices, it also elevates ad spending.
The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent ĢAV webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,” our analyst Ross Bones explained the top trends in CTV viewership and ad spend.
Top-line time spent with media will grow very little in the US going forward, making it essential to identify which formats and platforms are winning the newly zero-sum competition for consumer attention.