Click here to view our full programmatic digital display ad spending forecasts for Canada, China, France, Germany, the UK, and the US. But the US programmatic display market is still the biggest by far. At $181.04 billion in 2025, it will be more than twice the size of China鈥檚 market.
US CTV advertising will grow 15.8% this year to $33.35 billion, per our forecast, rising to $46.89 billion by 2028. That makes it one of the fastest-growing sectors in digital advertising; we expect the number of billion-dollar CTV ad businesses in the US to rise from two in 2020 to nine by 2026.
Top-line time spent with media will grow very little in the US going forward, making it essential to identify which formats and platforms are winning the newly zero-sum competition for consumer attention.