CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.
Social video is anticipated to be the leading digital video advertising category at $27.2 billion, following 21% YoY growth in 2024. Three key sectors are driving double-digit expansion in digital video advertising: pharmaceutical (19% increase), retail (18%), and CPG (13%).
Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�