Fenty Beauty makes a play for gamers: The brand partnered with Netflix's 鈥淎rcane鈥� animated series that鈥檚 based on the 鈥淟eague of Legends鈥� video game to roll out a gamer-inspired collection.
Netflix cuts its expensive AAA gaming division, indicating anxieties about long-term, high-cost games projects. Focusing on smaller IP-based projects could better align with its business model.
User loyalty: Despite the Switch 2鈥檚 delays and the Switch鈥檚 declining sales, gamers remain fond of the console. Thirty-two percent of Gen Z gamers and 26% of millennial gamers play on a Nintendo Switch, per Collage Group. By comparison, only 13% of both Gen Z and millennial gamers use any other handheld console. A new era?
Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.
Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.
Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.
Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.