蘑菇AV

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

Announced in 2023, Netflix Houses are in-mall locations where fans can eat food, shop for merchandise, and participate in activities themed after Netflix originals like 鈥淲ednesday,鈥� 鈥淥ne Piece,鈥� and 鈥淪tranger Things.鈥�. Why it matters: Netflix House is striking at a moment when mall traffic is showing resilience thanks to luxury and experiential offerings.

The news: Apple鈥檚 F1: The Movie made $144 million globally in its opening weekend, becoming the company鈥檚 first box office success after prior flops. With standout reviews and marketing synced across the Apple ecosystem, the Brad Pitt-led film was driven by premium formats like IMAX and high youth turnout. Our take: F1 validates Apple鈥檚 blockbuster ambitions, but success here is about more than ticket sales. It鈥檚 a brand-building tool, aimed at strengthening Apple TV+ and its wider services. Turning big-screen moments into lasting streaming growth is the next test鈥攅specially as Apple balances cost, competition, and the evolving economics of global theatrical releases.

PRO+ subscribers have access to Industry KPIs, our collection of more than 400 benchmarks in marketing and retail and ecommerce across a range of industries and countries. Click here for more information.

Livestreaming is becoming an increasingly popular form of shoppable media for US audiences, with 49 million US livestream retail ecommerce buyers in 2025. This figure is expected to exceed 60 million by 2028. Platforms outside of YouTube are also taking note of the need for livestreams.

The news: Brazil鈥檚 central bank rolled out a recurring payments feature to the Pix instant payment system, according to a report from Reuters. Our take: Pix鈥檚 use likely can keep growing steadily if it can target new volume opportunities.

At events like B2Believe, influencer-led content and video campaigns have amplified reach and sparked high-value conversations. AI streamlines workflows, but strategy still needs a human touch. According to the CreatorIQ survey, 91% of brands use AI in creator marketing, primarily for short-form content, brainstorming, graphic editing, and performance tracking.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The news: National TV ad revenues will fall 11.4% this year, hitting $35.3 billion, while streamers are expected to rise 26% to $7.8 billion, per a Madison and Wall projection reported by MediaPost. Our take: Advertisers should continue shifting strategies to align with viewing habits and consumer behaviors鈥攂ut remain cautious about complete CTV adoption, as opaque ad placements and looming economic pressures spell an uncertain future.

Amazon's sales share will continue to grow in key product categories. But food and beverage remains a rare weak spot for the ecommerce giant.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The news: Linear ad impressions declined 4.25% YoY in Q1, falling from about 92% of impressions in early 2023 to around 86% in March 2025, per iSpot鈥檚 Q1 TV Ad Transparency Report. But despite the decline, linear ad spend grew 4% in Q1, reaching $12.34 billion鈥攊ndicating that while audience preferences are shifting, advertiser interest in linear remains steady. Our take: The most effective ad strategies will strike a balance between sustaining investment in linear to capitalize on its scale and reliability, and steadily increasing investment in streaming to align with evolving viewer behavior and future-proof campaign performance.

This sponsored video by Quad will explore the appeal of hands-on brand moments.

The promise of closed-loop attribution within RMNs has not been realized, as shoppers move between online and offline when researching and making purchases. Over 3 in 10 shoppers research online, but buy in-store, per 蘑菇AV and impact.com, making it difficult to track which ads influenced purchase.

Provide an overview of our digital ad spending and revenue forecasts by format as of H1 2025, including breakdowns by search, display, and video. Help ad buyers benchmark their search and display ad spending and budget allocations against the market. Help publishers and solution providers assess whether their search and display ad revenue mix is in line with industry trends.