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AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices鈥攂ut trust and authenticity remain concerns.

Hackers can create hyperrealistic voice clones of trusted sources or public figures, which can easily trick people into giving up personal or financial information over the phone. The US doesn鈥檛 have federal regulation to oversee AI voice technology, but we could see this enacted as companies such as OpenAI launch highly voice-cloning tech. Where to grow next?

GenAI gives banks unprecedented tools to create a more personalized experience for their customers, but some use cases are easier to implement than others.

Dynamic Yield by Mastercard claims its Shopping Muse virtual assistant generates a 15% to 20% higher conversion rate than traditional search queries. How easy is it to implement? Larger retailers such as Amazon have developed their own proprietary genAI platforms to power their virtual shopping assistant tools. However, there are also customizable, out-of-the-box solutions available:.

Free access includes 10 minutes of text-to-voice per month, and a $99 Pro subscription includes 500 minutes per month. How it works: Authors download a file package from ElevenLabs and then go through Spotify鈥檚 audiobook distribution service, Findaway Voices. They can customize the voice and intonation of the AI narrators.

To truly change consumers鈥� financial behaviors for the better, personal finance management tools must take human nature into account and lean on AI to become predictive, proactive, and prescriptive. We look at why banks will also benefit.

The integration of advanced AI into brand interactions will require marketers to work closely with AI teams to ensure that these systems accurately represent brand voice and values.

Amazon paid a $25 million settlement in 2023 after the Department of Justice (DOJ) and the Federal Trade Commission (FTC) alleged that its Alexa assistant violated children鈥檚 privacy law for using voice and geolocation data for its own purposes.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.鈥�

Rushed genAI promises and delayed launches erode trust, exposing how tech giants are prioritizing hype over realistic timelines in a race to beat competitors