Now the spring event that we've actually seen a similar type of retailer event in the online world in the past called Way Day by Wayfair, which is usually in mid or late April kind at the beginning of the... We'll call it home improvement season.
Wayfair has some feature where you can make the couch appear in your living room or maybe that's Ikea or maybe that's both. Carina Perkins:. Some of the social media platforms have been experimenting with that as well. So Snap is quite big on AR. And I think all of those things that make shopping on your mobile, actually it's reducing more of a friction than shopping on the desktop.
We have 1% and below with the likes of Chewy, Wayfair and some other familiar names. Let's kick it off with a pretty obvious contender, Amazon. Blake, in your recent report you wrote, "Already dominant Amazon will gain the most market share. The e-commerce giant will increase its market share by 0.4 percentage points to 38% next year, the largest increase of any company."