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And we were doing our operational reviews this week, and the head of Facebook, the head of Instagram, the head of WhatsApp was literally...

I think most of these features are on WhatsApp, if not all of them. And WhatsApp isn't as popular here in the US as it is in other countries. So I don't expect it to be as big of a driver of revenue, but it's certainly something that's ramping up and it is a high priority for the company. Marcus Johnson (15:24):. Yeah.

Meta is launching an AI chatbot on WhatsApp that will help businesses automate tasks such as answering frequently asked questions. Early adopters have reported encouraging results.

The news: Meta鈥檚 focus on AI-powered ad targeting and content recommendation is fueling engagement and monetization across Facebook, Instagram, and WhatsApp. Revenues reached $40.6 billion, up 19% YoY and above expectations of $40.3 billion for Q3 2024. However, AI-driven investments also come at a high cost as Meta scales its data centers and infrastructure.

Meta AI is now embedded into search across its Facebook, Instagram, and WhatsApp properties. Just under half (47%) of US Instagram users will need to use Meta AI at least once per month for it to be as big as generative AI (genAI) market leader ChatGPT, per our estimates. Meta has taken a page from Snap鈥檚 playbook鈥攁gain.

More than half are on a Meta platform, with Instagram and WhatsApp being the most popular. Radio remains relevant, but Hispanics are the most likely ethnic group to pay for Spotify Premium. Tangentially, 32% of Hispanic podcast listeners report making more than $75,000 a year. Marketing to Hispanic consumers requires nuance.

The social media giant is planning to use AI-powered search for real-time answers across its ecosystem, including Facebook, Instagram, and WhatsApp, without third-party dependencies, per The Information. Parts are falling into place: The report comes days after Meta signed a multiyear deal with Reuters to provide news within Meta AI.

Meta rolled out its AI assistant, Meta AI, across WhatsApp, Instagram, Facebook, and Messenger this past spring, potentially reaching billions of users. The AI tool can answer questions, create animations, and generate images. Snapchat introduced parental controls to its My AI, a ChatGPT-powered chatbot that can set reminders and offer recommendations.

"In the US, because there's been this longer tradition of other channels for accessing news via multiple platforms, there might be a bigger challenge for 奥丑补迟蝉础辫辫,鈥� he said. Chadha also said feature creep, or adding features without a clear benefit, could be an issue with WhatsApp.

Facebook, Facebook Messenger, Instagram and WhatsApp. That's half the population of America it added to its user base in the last 12 months. And so it's not reporting Facebook users anymore. It never really told us about Instagram users until it hits certain milestones.

Facebook, Instagram, and WhatsApp users can now access Meta AI via the search bar in each app. Meta AI is a chatbot, not a search engine, but it does integrate results from Google and Bing. Although some users have expressed annoyance at the change, its prominent placement in established apps could help promote acceptance of genAI in search.

Meta is reportedly working on an AI-powered search tool for Instagram, Facebook, and WhatsApp users to answer queries in-app rather than ceding traffic to Google and Bing, per The Information. That effort could address investor concerns about user growth. Our take: Meta dominates social media, and its Q3 results show the company isn鈥檛 wavering.

As messaging platforms like WhatsApp introduce AI-driven ad targeting programs, advertisers will have new opportunities to reach consumers in a more personalized way. By leveraging AI-powered targeting and creative tools like image generation and automated copywriting, advertisers can craft and deliver more personalized, engaging ads across these platforms. Sources. Accenture.

And I think we're also seeing Meta really prioritize WhatsApp, and that's a little bit different, but I think their focus on their messaging app is certainly a sign of what they're placing importance on in the US specifically. So there are certainly signs there. And I think in conversations I've been having with marketers, they're not putting a ton of money towards this yet.

Apps like WhatsApp, heavily used by Gen Z, could experience a decline in messaging volume during school hours if students cannot access their smartphones. Smartphone gaming, a popular activity among teens and children, would be affected by a school day ban. Companies specializing in mobile gaming could observe a reduction in user engagement and in-app purchases.

A software update released last week added the ability to record and send voice memos from the glasses to WhatsApp and Facebook Messenger. It goes both ways: Some users of Ray-Ban Meta are reportedly doxing people via facial recognition technology.

Also, they need user consent to link personal data gathered from different core platforms within their portfolios (e.g., Meta linking WhatsApp, Instagram, and Facebook data). That will significantly impact advertising opportunities. Do I have to comply if I鈥檓 not an EU-based business? You will need to comply with both acts if you do business in any of the EU member states.