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March: Meta鈥檚 Facebook, Instagram, and WhatsApp platforms went down on Super Tuesday, affecting more than half a million Facebook users. The networks crashed again in April. June: A ransomware attack on CDK Global took down sales, accounting, inventory, and communications systems for nearly 15,000 car dealerships.

Social media platforms like WhatsApp, Facebook, and Instagram are playing a growing role in retail. In India, 58% of adult consumers have made purchases via social media, according to a February 2024 PwC survey. And 39% of adult internet users made purchases via social media in the past three months, per a Q1 2024 McKinsey survey. Lower-tier cities will be the focus of ecommerce growth.

The EU also pushed Meta, through DMA requirements, to let users decouple their WhatsApp, Facebook, and Instagram accounts. Our take: Big Tech platforms struggled this year to find their footing within the DMA鈥檚 stringent requirements. Ongoing pushback against antitrust ad practices and user data collection could lead to significant operational changes for these companies.

Meta is launching an AI chatbot on WhatsApp that will help businesses automate tasks such as answering frequently asked questions. Early adopters have reported encouraging results.

Meta rolled out its AI assistant, Meta AI, across WhatsApp, Instagram, Facebook, and Messenger this past spring, potentially reaching billions of users. The AI tool can answer questions, create animations, and generate images. Snapchat introduced parental controls to its My AI, a ChatGPT-powered chatbot that can set reminders and offer recommendations.

SpaceX said its satellites can work with Samsung, Apple, and Google devices and can send and receive messages across SMS, X, and WhatsApp. The company plans to support voice and web browsing 鈥渙ver time.鈥�. Our take: While this approval is a big win for SpaceX and T-Mobile, the potential for operating costs to be passed onto consumers could limit mass adoption.

Meta AI is now embedded into search across its Facebook, Instagram, and WhatsApp properties. Just under half (47%) of US Instagram users will need to use Meta AI at least once per month for it to be as big as generative AI (genAI) market leader ChatGPT, per our estimates. Meta has taken a page from Snap鈥檚 playbook鈥攁gain.

More than half are on a Meta platform, with Instagram and WhatsApp being the most popular. Radio remains relevant, but Hispanics are the most likely ethnic group to pay for Spotify Premium. Tangentially, 32% of Hispanic podcast listeners report making more than $75,000 a year. Marketing to Hispanic consumers requires nuance.

Facebook, Instagram, and WhatsApp users can now access Meta AI via the search bar in each app. Meta AI is a chatbot, not a search engine, but it does integrate results from Google and Bing. Although some users have expressed annoyance at the change, its prominent placement in established apps could help promote acceptance of genAI in search.

As messaging platforms like WhatsApp introduce AI-driven ad targeting programs, advertisers will have new opportunities to reach consumers in a more personalized way. By leveraging AI-powered targeting and creative tools like image generation and automated copywriting, advertisers can craft and deliver more personalized, engaging ads across these platforms. Sources. Accenture.

Facebook, Facebook Messenger, Instagram and WhatsApp. That's half the population of America it added to its user base in the last 12 months. And so it's not reporting Facebook users anymore. It never really told us about Instagram users until it hits certain milestones.

Although the agency originally allowed the Instagram and WhatsApp acquisitions, Meta鈥檚 growth into a social media and hardware giant may have raised red flags about how much power the company now holds. What鈥檚 next? Meta and the FTC will meet November 25 to discuss a schedule for the trial. If the FTC wins, it could push Meta to divest its Instagram and WhatsApp businesses.