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The news: YouTube launched a second, less-expensive ad-free subscription tier, boosting its efforts to compete in the streaming market. Premium Lite lets users watch most YouTube videos without ads for $7.99 per month, which the company said will create more revenue opportunities for creators and partners.

On today鈥檚 podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will 鈥渃ontent tiers鈥� change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Transformative tools like Opus Clip can repurpose long-form content like YouTube videos or tutorials for short-form platforms. Tools like Pictory and Lumen5 can also turn text prompts or blog posts into short-form video. Stock footage and music are available in tools like Pixabay and Artlist. Graphic design tool Canva is a resource for incorporating unique designs and animations.

Vevo is a particularly popular YouTube network for Black viewers. Black consumers in the US have only a slightly higher rate of YouTube adoption compared with the general population. But Vevo, the music video network, reaches 54% of Black 18- to 34-year-olds, per Nielsen. Black YouTube watchers spend 27% more time on Vevo than the general YouTube-watching population.

YouTube is the most popular platform among kids worldwide, per a Kaspersky survey. What type of content do they search for most? A) Gaming influencers B) Music C) Cartoons D) ASMR. Music was their most popular search query on YouTube between April and May (21.1%), up from fourth place with 17.1% last year, per the study. June 5, 2025. Which brand just launched its first entirely creator-made campaign?

Patreon recently inked a partnership with Sony to make select Sony Music podcasts available on Patreon and offer exclusive fan perks, while Spotify expanded its Partner Program to nine new markets to entice more creators.