蘑菇AV

蘑菇AV 85% of brands in France run campaigns on Instagram, while TikTok and YouTube are utilized by 69% and 58% of brands in France, respectively, per a 2024 report by Kolsquare and NewtonX. Shein exemplifies successful social commerce strategy.

The triopoly鈥檚 share of ad spending in Canada is much higher than in the US and UK. Google, Meta, and Amazon make up nearly three-quarters of Canada鈥檚 digital ad market. That鈥檚 much higher than in the US and UK. In smaller ad markets like Canada, local publishers have a more difficult time competing with foreign tech giants.

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.

We don鈥檛 forecast user time spent in Canada, but our US and UK forecasts come in at 54 and 58 minutes per day, respectively. That鈥檚 well above other social networks and more on par with time spent on video platforms like YouTube and Netflix. Weekly time spent on TikTok far exceeds the average for social media.

Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

Amazon will grow its worldwide ad revenues by 26.4% this year, easily outpacing Meta (16.8%) and Google (9.9%, including YouTube). However, the legacy duopoly is building off such a massive base that Amazon will actually fall further behind Meta and hardly gain on Google. Meta鈥檚 $95 billion lead on Amazon this year will turn into a $98 billion lead by 2026, despite Amazon鈥檚 much faster growth.

The news: TikTok has launched its revamped 鈥淪ubscription鈥� monetization feature to eligible creators in countries including the US, UK, Germany, and Brazil, with plans to expand in the coming weeks. Creators can now offer three different subscription tiers at varying price points, giving fans access to exclusive videos, LIVEs, custom perks, and more.

Over half of adults in the US and the UK prefer to research and purchase online products on a retailer鈥檚 website, per Coveo. Researching online and purchasing in-store is the next-most popular shopping method, followed by considering and purchasing items solely in-store.

Netflix鈥檚 time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. Kids and AI: From usage to education and risks.

According to an October 2024 Pipeline360 and Demand Metric survey, 38% of B2B marketers in the UK and the US rely on SEO and search engine marketing (SEM) for lead generation, ahead of webinars, content syndication, and events. SEO budgets should reflect that up to 90% of search activity still occurs on traditional platforms like Google and Bing.

The US isn鈥檛 the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.

Roughly two-thirds (66%) of marketers in Australia, the UK, and the US use influencer marketing to drive brand awareness, per Q1 2025 data from Sprout Social. But over half also work with creators and influencers to generate audience engagement (59%), build credibility and trust (55%), and drive revenue growth (55%). That creates two core measurement issues for marketers:. There is no silver bullet.

Canada will rank No. 1 worldwide for internet penetration among the total population this year, ahead of No. 2 US and No. 3 UK, according to 蘑菇AV estimates. Digital time accounts for more than two-thirds of total media time. In 2025, 68.5% of media time will be digital, up 1.2 percentage points from last year.

Only 17% of US adults start their online shopping journeys on TikTok, lagging behind YouTube (23%), Facebook (21%), and Instagram (18%), according to Jungle Scout. The multipronged approach: TikTok is determined to make social commerce work by experimenting with different innovations.

More than half (58%) of US and UK adults don鈥檛 trust AI-generated video, according to Atomik Research and Idomoo. But the majority (59%) of CMOs and executives worldwide say their companies are using AI for image and video generation, per Capgemini.

Thirty-one percent of Gen Zers surveyed by Censuswide and Tink in the UK鈥攚here open banking rules are already in effect鈥攕aid their bank was at risk of losing them as a customer if it didn鈥檛 upgrade its digital tools and services. Gen Zers said competitors could win their business by offering tailored support for meeting financial goals (49%) or tools to manage spending (48%).

YouTube, which it acquired in 2006, will represent 10.6% of Google鈥檚 US ad revenues this year, netting more than any of its competitors in streaming video. But smaller purchases also add up. In 2021, the FTC found that Alphabet, Amazon, Apple, Meta, and Microsoft collectively made 616 nonreportable acquisitions over $1 million between 2010 and 2019.

And consumers agree: Some 40% of UK and US adults believe UGC is important when deciding to make a purchase, according to a February 2024 survey from Salsify conducted by SurveyMonkey.

Through the partnership, Fides content creators from numerous countries including the US and the UK will join TikTok to create and promote evidence-based health content. What is Fides?

No, I decided that YouTube was in my answer to the question and then I thought, "Oh, I'll do Dinner Party Data on YouTube.". Marcus Johnson:. So that's a yes. All right, go on. Carina Perkins:. Isn't that what we're meant to do? Marcus Johnson:. Great Britain. Carina Perkins:. I don't understand. How have I broken rules? Marcus Johnson:.

A handful of services mentioned in the poll were only available in the US, including Max, NFL+, Showtime, Sling TV, Vudu, WWE Network, and YouTube TV. The use of video services did not vary widely among demographic groups, a sign of pervasive adoption.

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.