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We don鈥檛 forecast user time spent in Canada, but our US and UK forecasts come in at 54 and 58 minutes per day, respectively. That鈥檚 well above other social networks and more on par with time spent on video platforms like YouTube and Netflix. Weekly time spent on TikTok far exceeds the average for social media.

Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. Kids and AI: From usage to education and risks.

That penetration level puts Canada at the top of the countries we track (ahead of the US, at 68.7%, and the UK, at 67.1%). While OTT services have gained on YouTube in recent years, the platform鈥檚 deep roots in online video鈥攆or every possible niche topic, across entertainment and education鈥攅ntrenches its position as the single leading video platform.

Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

Over half of adults in the US and the UK prefer to research and purchase online products on a retailer鈥檚 website, per Coveo. Researching online and purchasing in-store is the next-most popular shopping method, followed by considering and purchasing items solely in-store.

According to an October 2024 Pipeline360 and Demand Metric survey, 38% of B2B marketers in the UK and the US rely on SEO and search engine marketing (SEM) for lead generation, ahead of webinars, content syndication, and events. SEO budgets should reflect that up to 90% of search activity still occurs on traditional platforms like Google and Bing.

Netflix鈥檚 time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

The US isn鈥檛 the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.

And consumers agree: Some 40% of UK and US adults believe UGC is important when deciding to make a purchase, according to a February 2024 survey from Salsify conducted by SurveyMonkey.

Through the partnership, Fides content creators from numerous countries including the US and the UK will join TikTok to create and promote evidence-based health content. What is Fides?

Only 17% of US adults start their online shopping journeys on TikTok, lagging behind YouTube (23%), Facebook (21%), and Instagram (18%), according to Jungle Scout. The multipronged approach: TikTok is determined to make social commerce work by experimenting with different innovations.

More than half (58%) of US and UK adults don鈥檛 trust AI-generated video, according to Atomik Research and Idomoo. But the majority (59%) of CMOs and executives worldwide say their companies are using AI for image and video generation, per Capgemini.

YouTube, which it acquired in 2006, will represent 10.6% of Google鈥檚 US ad revenues this year, netting more than any of its competitors in streaming video. But smaller purchases also add up. In 2021, the FTC found that Alphabet, Amazon, Apple, Meta, and Microsoft collectively made 616 nonreportable acquisitions over $1 million between 2010 and 2019.

Thirty-one percent of Gen Zers surveyed by Censuswide and Tink in the UK鈥攚here open banking rules are already in effect鈥攕aid their bank was at risk of losing them as a customer if it didn鈥檛 upgrade its digital tools and services. Gen Zers said competitors could win their business by offering tailored support for meeting financial goals (49%) or tools to manage spending (48%).

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

No, I decided that YouTube was in my answer to the question and then I thought, "Oh, I'll do Dinner Party Data on YouTube.". Marcus Johnson:. So that's a yes. All right, go on. Carina Perkins:. Isn't that what we're meant to do? Marcus Johnson:. Great Britain. Carina Perkins:. I don't understand. How have I broken rules? Marcus Johnson:.

Thousands of YouTube viewers and PlayStation Network gamers were booted offline as an overloaded network infrastructure continued to take its toll on high-bandwidth services. May. Xbox Live spoiled gamers鈥� weekends as a massive outage prevented players from launching cloud games, making purchases, and signing into accounts. June.

I saw a YouTube video on this a couple of months ago now I can't remember. Bill Fisher (03:03):. Let me tell you. Ethan Cramer-Flood (03:04):. I mean the American dollar is pretty old. Bill Fisher (03:05):. It is pretty old. It's going to get a mention, but it's actually the British pound. Ethan Cramer-Flood (03:09):. Oh, there you go. Bill Fisher (03:10):.

A handful of services mentioned in the poll were only available in the US, including Max, NFL+, Showtime, Sling TV, Vudu, WWE Network, and YouTube TV. The use of video services did not vary widely among demographic groups, a sign of pervasive adoption.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

Tubi is also launching in the UK and attempting to capitalize on the growing fast market there. So those are still smaller competitors and they may see some gains, but I do think that the YouTubes and Netflixes or maybe just those two are going to continue to remain at the top of the throw. Marcus Johnson (19:53):.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

This week, Disney鈥檚 EMEA division announced several new UK unscripted original titles for Disney+, including documentaries on sports brands, music, and fashion, with a focus on A-list collaborations. Warner Bros.