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However, when it comes to shopping for clothes and shoes, they prefer to browse a bit, particularly online. Brands looking to increase discoverability in channels where consumers prioritize speed must embed chances to find new products throughout the shopping journey without adding more time or complexity to the customer experience. This was originally featured in the Retail Daily newsletter.

The retailer鈥檚 first-ever Big Spring Sale will run from March 20 to March 25, with deals on 鈥渟easonally relevant items鈥� like outdoor furniture and clothing. Non-Prime members will be able to shop the event, although Prime users will have access to exclusive promotions. Our crystal ball: We forecast back in July 2023 that Amazon might hold a Prime Day event in spring.

The electronics and furniture categories saw record-high discounts, peaking at 31% and 21% respectively, while shoppers also benefited from steep promotions for toys (27%), apparel (23%), and appliances (18%), per Adobe Analytics. The fun isn鈥檛 over yet for deal-seekers.

The Maine-based company built the big shoe buggy to celebrate its 100-year anniversary. (And yes, the rainboot ride has indeed met the Wienermobile and the NUTmobile.). Source: Wikimedia Commons. The brandmobiles of the future: Will those four-wheeled wonders soon be a thing of the past? With the up-and-coming concept of 鈥渇ake OOH鈥� advertising, it鈥檚 possible.

Retailers slashed online prices on the day after Thanksgiving in several key categories, including toys (down 28.0% compared with October 1), electronics (down 26.9%), and apparel (down 24.2%), per Adobe Analytics. Those bargains enticed the growing number of shoppers to open their wallets.

This week, Disney鈥檚 EMEA division announced several new UK unscripted original titles for Disney+, including documentaries on sports brands, music, and fashion, with a focus on A-list collaborations. Warner Bros.

Levi鈥檚 unveiled its lavender 2023 Pride collection featuring non-binary clothing with empowering motifs, and announced an annual $100,000 donation to Outright International for LGBTQ+ rights. LGBTQ+ community targeted: During a year that has seen diversity, equity, and inclusion initiatives come under general assault, anti-LGBTQ+ sentiment also picked up.

While inflation is waning, it remains elevated, which has caused nearly 80% of consumers to cut spending on nonessential goods like home decor and clothing over the past six months, according to a CNBC and Morning Consult survey. And consumers鈥� price sensitivities are poised to grow more pronounced as the student loan payment pause expires at the end of August.

Recent AI-generated Balenciaga-themed content鈥攊ncluding a video that transformed popular film characters into high-fashion models and a photo of Pope Francis wearing a puffer coat鈥攇arnered several millions of views in only a few days. Although Balenciaga played no part in their production, it鈥檚 a prime example of how AI can be used to draw mass attention to brands. Watch the full session.

Who鈥檚 doing it: Fashion holding company Tapestry has become more agile by combining its wholesale and D2C teams, helping the brand create a consistent experience for customers across channels. 鈥淭apestry reorganized its business to ensure that wholesale and owned channels work together to give the consumer the same brand experience regardless of where or how they shop,鈥� said Davidkhanian.

Gen Zers use Instagram to stay up-to-date with fashion trends, though they say the platform can get boring or feel overly curated. Though they feel Facebook is outdated, many Gen Zers use it to connect with family and friends and stay on top of current events. Snapchat is the go-to messaging app for Gen Zers, used as a way to document their lives.

Though many consumers are flocking back to the store to buy apparel and electronics, click and collect remains a popular option for grocery buyers. Interestingly, this upward trend is being driven by in-store pickup (rather than curbside pickup), according to Goldner.

High-end fashion houses are spending freely on marketing鈥攁nd some brands are being resold at a premium. We expect luxury retail sales will grow 6.7% this year. Brands and retailers that try to be everything to everyone will suffer. While ultra-luxury brands will remain relatively unscathed, aspirational luxury retailers will be hardest hit if they can鈥檛 reposition themselves.

But taking it one step further, the app also reminds them when they need new shoes. During the New York City Marathon, New Balance created a campaign that focused on the Northeast, featuring product deals targeted to those customers. 3. Optimize. A common consumer gripe is that, after making a purchase, ads for that very same item follow them around the web.

Most of the early DNVB success stories were fashion and apparel brands, but the latest wave of growth comes from consumer goods brands in grocery, health, and beauty. Beauty and cosmetics brands ranked among the top-gaining DNVBs by website traffic in 2022.

Some new AI-powered tools include Fit Review Highlights, which summarizes real customer reviews, and an algorithm that offers fashion suggestions based on the customer鈥檚 preferences and the brand鈥檚 sizing systems. Use this chart:. Analyze use cases for AI efficiencies. Allocate budget for AI teams and strategies.

Amazon promoted the event as a day to save on 鈥渟pring fashion, fitness products, and cleaning and yard work essentials,鈥� but less than 10% of consumers purchased outdoor items or household cleaning products, despite heavy discounts, per CivicScience. Instead, consumers opted for health and beauty, electronics and tech, and home goods and decor, which were also heavily discounted.

鈥淪o that means people are coming to the platform looking for something like 鈥榮uper cool running 蝉丑辞别蝉.鈥� And we can serve them recommendations based on that.鈥�. Ready likens this experience to visiting a small boutique shop. 鈥淵ou walk in, you don鈥檛 know what you鈥檙e looking for, but they鈥檒l walk you through everything you need.鈥�.

On the other hand, there鈥檚 a significant subset of consumers willing to spend more on premium brands鈥攁 dynamic that鈥檚 playing out in the grocery aisle as well as in other segments like luxury and apparel. This growing bifurcation means that brands will have to find ways of tailoring their messaging to each group, emphasizing price with cost-conscious customers and quality with wealthier shoppers.

Macy鈥檚, in response to the rise of cost-conscious shoppers, launched its first of four private label brands for its women鈥檚 apparel and accessories collection in August. In addition to boosting customer loyalty and differentiating its inventory, the retailer aims to have its high-margin private label products account for at least 20% of sales by 2025.

Levi Strauss is planning a pilot that uses AI-generated models on its ecommerce channels to increase the diversity of bodies shoppers see wearing its products, per The Business of Fashion. It isn鈥檛 all large companies exploring the technology. For example, streetwear company Snipes is using AI tools to draft product descriptions.

Target has long appealed to young, urban consumers as a destination for affordable, elevated fashion and other goods, while Walmart has leaned into its 鈥淪ave Money, Live Better鈥� ethos (although that has started to change). That enabled Target鈥檚 stores to thrive in many of the same types of areas where Walmart stores flopped, including Chicago鈥檚 affluent Lakeview neighborhood.

YoY growth in several categories, including food and beverage (7.1%), apparel and accessories (6.7%), and health and personal care (6.7%), are expected to remain strong, due in part to inflation. Several retailers have offered modest outlooks for fiscal 2023. For example, Walmart expects US comparable sales to grow between 2% and 2.5% for the full year, excluding fuel sales.