Stitch Fix: The AI-driven fashion company announced plans to cut 20% of its salaried staff. ByteDance: Despite news of TikTok’s owner hiring for open roles, it has also enacted layoffs for 10% of its staff. Intel: The chip giant plans to cut about 200 employees at two of its California campuses early this year.
Article
| Jan 9, 2023
But the healthy retention rates of both retailers—34.6% and 34.4% of US shoppers making at least one purchase monthly at Shein and Temu, respectively—show that consumers are getting hooked on the ability to purchase trendy clothing and beauty products at rock-bottom prices, even if those items arrive much more slowly or are poorer quality than what can be found on established marketplaces.
Article
| Jun 12, 2024
Apparel comparable sales, for example, grew more than 3% YoY in Q2, roughly a 5-percentage-point increase from Q1. Target reported that its traffic grew 3% YoY (Placer.ai's data found a 2% YoY increase).
Article
| Aug 21, 2024
Gen Z-oriented fashion brand Cider sold over 100,000 items on the platform, with a two-piece knit dress accounting for roughly a third (over 34,000 units) of those sales due to a handful of viral videos featuring the product that have been viewed over 80 million times.
Article
| Dec 4, 2023
Bonobos generated roughly $200 million in revenues last year, with margins around 60 percent, per Business of Fashion. The brand’s sales are expected to continue growing by double digits, and give Express a needed income and cash flow boost.
Article
| Apr 14, 2023
In the past year, it has shuttered its tech-forward Amazon Style clothing stores and struggled to find the right format for Amazon Fresh grocery stores. Amazon can’t make shopping fun. Despite Amazon’s massive customer base, our research shows that shoppers are still more likely to discover new brands and products when shopping in stores. Amazon can’t meet the customer everywhere.
Report
| Dec 14, 2023
Nearly 13% of internet users owned the accessory in H1 2023. Game console ownership has grown consistently since 2019. It reached 41.2% of consumers in H1 2023, compared with 38.7% four years ago. The higher rate of ownership reflects the maturity of this device segment in the market. VR headset ownership continued an upward trajectory.
Report
| Oct 30, 2023
Like there are some that are going to be reined in, and obviously there are a number of different things that are weighing against the prospects of Amazon not being curtailed in some fashion. In part, not necessarily thinking that the Trump administration is going to be the most pro-Amazon, even if it is very pro-business. Marcus Johnson (11:54):. Yeah. Yep. Rachel Wolff (11:55):.
Audio
| Nov 18, 2024
For example, Uber served ads for Lacoste tennis apparel to riders traveling to and from the US Open, the company told The Wall Street Journal. Instacart uses generative AI to predict what shoppers are cooking based on the items they add to their baskets, enabling it to make product recommendations, some of which may be sponsored.
Article
| Mar 11, 2024
Adobe reported record-high levels of online discounting with the biggest impacts on toys, consumer electronics, and apparel. Promotions were spread over an extended holiday calendar. Amazon’s second Prime Day-style sale in October spurred other major retailers to launch competing events around the same time.
Article
| Mar 17, 2023
The stat: Nike remains the No. 1 brand for teens in both apparel and footwear. Ugg broke into the top 10 favorite footwear brands, ranked at No. 7, while Crocs and Hey Dude both gained around 25 basis points of share YoY. Our view: 2023 could be a make-or-break year for Nike, according to our analyst Rachel Wolff, as it faces competition from affordable brands and new players.
Article
| Apr 7, 2023
We found that industries with a tie-in to the season—think apparel, home and garden, and recreation—saw notable year-over-year growth. When comparing these advertisers’ performance between June 1, 2023, and Labor Day 2023 to the same period in 2022, we found that average revenue increased by 41.8% and average return on ad spend by 33.5%, in addition to other key metrics.
Article
| Jun 17, 2024
While Gen Z edges them out by less than a percentage point in the health and wellness app category, millennials are more likely than any other generation to rely on telehealth or a wearable digital health accessory. Millennials are the largest population on WhatsApp. They make up 36.4% of platform users in the US, while Gen Z and Gen X both hover around 23%.
Report
| Dec 11, 2023
Conversely, Instagram's grid layout and emphasis on high-quality visuals make it an ideal platform for industries such as Consumer, Shopper, and Retail, as well as Beauty and Fashion, which benefit from a visually cohesive feed. Finance, on the other hand, ranks higher on Instagram due to the platform's ability to deliver educational content effectively with carousel posts and detailed infographics.
Article
| Mar 28, 2024
A simple way to think about this is a toy company versus an adult clothing company: the content these two brands would be okay with their ads appearing next to will probably be quite different. Meta wants to empower brands to craft the most suitable environment for people to see their ads. Meta has consistently worked to advance brand suitability by partnering with third-party industry leaders.
Article
| Oct 10, 2023
Sales of fashion and leather goods in China grew by double digits in Q1, CFO Jean-Jacques Guiony said on the company’s earnings call, making LVMH “extremely optimistic” about its growth prospects in the region this year. Likewise, Prada Group CEO Andrea Guerra noted that China is again “an engine of growth,” a sentiment echoed by Brunello Cucinelli and Canada Goose.
Article
| Apr 13, 2023
Kohl’s newly expanded marketplace means it can continue to offer a broad assortment in categories such as apparel, home, toys, and wellness even if it pulls back on inventory orders.
Article
| Mar 31, 2023
Home and garden had the highest OR with 41.6%, followed by sporting goods and apparel and accessories (41.3%), food and beverage (40.9%), specialty goods (40.6%), toys and hobbies (40.5%), and jewelry (40.2%). Automotive, electronics, hardware and home improvement, health and beauty, mass merchant, and office supplies were all just below 40%.
Article
| Jun 12, 2024
Now, with the industry clamoring after a series of reports, the company is moving in historic fashion to increase transparency for advertisers.
Article
| Feb 27, 2024
Apparel, consumer electronics eye holiday rebound while home improvement still needs work. Back-to-school sales will return to a more normal, prepandemic growth rate this year. Most adults won’t buy a product if it’s dynamically priced. More Chart of the Day:. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube? 8/1 - Keeping it dynamic.
Article
| Aug 7, 2023
These plug-ins have a strong monetization case, pushing users past idea generation into buying tickets, clothing, and food. Using plug-ins to power retailer-specific chatbots also unlocks retail media potential, allowing retailers to sell ads on their own generative AI chatbots. Publishers need to think creatively about revenues.
Article
| Jun 16, 2023
In true Latin American fashion, users protested the changes on social media. The hashtag #ChauNetflix (“ByeNetflix” in English) trended on Twitter not long after. Netflix sunset the feature in October after considering customers’ feedback. Netflix’s policy changes didn’t stymie subscriber growth in Latin America.
Article
| Apr 24, 2023
More than a third of apparel and accessories sales took place online in 2022, and we expect share to rise to 46.3% in 2026. Categories mainly purchased via physical channels are rarely returned. Gasoline is the top example of an essentially non-returnable good bought in person. Food and beverage products also see relatively low return rates, and more than 90% of their sales take place in stores.
Article
| Feb 15, 2023
For example, consistent visits to sneaker retail spots could signal an interest in shoes, while regular attendance at high-end restaurants may indicate a taste for high-end food. GeoPersona allows advertisers and marketers to analyze these patterns and construct a detailed profile of consumer segments based on multiple categories.
Article
| Apr 25, 2024
Zalando launched a fashion assistant powered by ChatGPT that can help customers find products via a conversational interface. Technology firms are also launching genAI tools for retailers. That should speed up adoption of the technology, particularly among small and medium-sized retailers.
Article
| Jun 26, 2024