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This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

CPGs and cosmetics brands are gaining momentum among DNVBs. It鈥檚 not all bad news for DNVBs, with many seeing triple-digit traffic growth. After years of apparel and home furnishings brands dominating the DNVB space, consumer packaged goods (CPG) and beauty products now rank among the biggest winners. Two of the top three traffic-gaining DNVB websites in 2022 were cosmetics brands.

TikTok Shop is entering its second holiday season, when it will rely on big brands and livestream commerce to maintain the momentum it's gathered since launching a little over a year ago.

Brand advertising can woo digital-forward Hispanic consumers. Hispanic consumers are leaning into digital commerce. By 2027, 18.8% of all digital purchases in the US will be made by Hispanic consumers, translating to 43.7 million digital customers, per our forecast. That鈥檚 up from 16.6%, or 34.5 million digital customers, in 2020.

Canada鈥檚 click-and-collect buyer growth tops our rankings among the countries we forecast. It鈥檚 a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Demonstrate how generative AI will create efficiencies within advertising. Assuage fears of generative AI stealing jobs. More like this:. How ad agencies like WPP, Publicis Groupe, and Omnicom innovate with AI. Omnicom and Google鈥檚 generative AI partnership will light a fire under the ad industry. Accenture鈥檚 $3B investment in AI signals a shift in big business.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

In the last quarter of 2022, Amazon increased its total net sales 9% YoY to hit $149.2 billion. But compared to the massive growth the company has experienced in the past, its Q4 results were a bit lackluster. From ad revenues to physical store sales, let鈥檚 take a closer look at how some of 础尘补锄辞苍鈥檚 business units fared in Q4.

鈥淚t reflects how people tend to shop and look for products during the holidays, especially Thanksgiving week when they鈥檙e at home, in front of their TVs, and seeing 补诲蝉,鈥� Canaves said. The mobile phone is the connective tissue for cross-channel shopping, she said, whether it鈥檚 closing the purchasing journey from a connected TV ad or from a physical store that had limited selection.

For example, Reddit is now drawing more brand and advertiser attention. Sara Lebow (11:04):. That's where I researched that TV. Sky Canaves (11:06):. Exactly, because there are people always talking about everything you can find.

The ad agency ecosystem is vast, complex, and ever-changing. It now faces changes brought on by AI and clients鈥� shifting preferences over how and where to spend their advertising dollars.

So you touched on something interesting, which is there are different types of ways to be annoyed with ads and suffer from ad fatigue. One is the length of ads.

That feature surfaces relevant ads alongside organic search results when advertisers opt into it. TikTok doesn鈥檛 offer keyword targeting, but brands can select negative keywords to avoid showing up in searches they鈥檇 like to avoid. Last year, Instagram began testing ads in search results for English queries in some countries.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

鈥淸The integration] is going to really improve buying potential on Instagram because Amazon really is the place for low-cost impulse purchases, particularly in the CPG [consumer packaged goods] and home goods categories,鈥� Droesch said. Instagram can also benefit from the halo effect of widely ingrained Amazon shopping behavior.

They can also make ads instantly shoppable, removing several barriers to purchase and providing customers with instant gratification.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

He's playing one of the two extremes, either none of it's thought out and it's kind of cobbled together on the fly, or he has this vision, and he's always had this vision, and buying Twitter, getting rid of a lot of the staff, and changing some of the roles that the company they want to focus on, focusing less on advertisers and advertising, knowing that in the future we're going to rely less on advertising

础尘补锄辞苍鈥檚 ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.

The 15 biggest US ecommerce players aren鈥檛 a surprise (here鈥檚 looking at you, Amazon, Walmart, and Apple). User-friendly mobile apps, quick delivery, innovation, and converting sales are what turn retailers into ecommerce powerhouses. Here are the companies our analysts believe best exemplify those features within the 15 largest ecommerce players.