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Explore developing ad opportunities for CTV. CTV spending hasn鈥檛 kept pace with consumer time, meaning the ad industry is in catch-up mode. Most marketers budget for social media advertising separately from TV/video, but the rapid growth of ad-supported CTV subscription tiers and development of the underlying CTV ad tech mimic the early days of social.

Advertisers are now following consumers as they shift their media habits to social media and connected TV (CTV). Search and display ads are essential to this industry. Patients turn to the internet with general or very specific queries on health matters. But they鈥檙e branching out to use social media for those searches, too.

The strong connected TV (CTV) viewing growth underscores the shift from traditional TV to streaming, with YouTube capitalizing on this trend. We estimate that roughly 4 in 10 ad dollars YouTube makes in the US comes from CTV. In context: The platform has attracted diverse advertiser budgets, particularly for brand and direct response ads.

Smart TV owners. Average time spent with media. Traditional media users. TV viewers. Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The Middle East and Africa has stayed mostly consistent in penetration rates and time spent with media, despite small decreases across the board.

Ownerships rates for tablets (46.5%), game consoles (37.8%), smart TVs (63.4%), and smartwatches (29.7%) far exceed the regional average in Asia-Pacific. Chart Overview by Country. Australia. China. Hong Kong. India. Japan. New Zealand. Philippines. South Korea. Taiwan.

This year, video uploads on LinkedIn will increase 45% YoY, which can help boost its connected TV ad platform, launched in April. Use this chart:. Make a case for investments in video production. Explore underutilized channels to reach B2B buyers. More like this:. B2B influencer marketing is a growing field. B2B marketers use web chat, text message for product discovery.

And Ross, as someone who pays attention to video streaming, it doesn't seem like CTV world has any idea of how many is too many. And if they do, it doesn't seem like they're abiding by that rule. Ross Benes:. Well, yeah, I would say with the second thing you said, even if they do figure it out, they're not really abiding by it.

Smart TV owners. Average time spent with media. Traditional media users. TV viewers. Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. 蘑菇AV This Report.

Video formats will dominate US programmatic ad spending as CTV and social video blossom. Advertisers are prioritizing video formats when the budget cuts come calling, and the advertising downturn has accelerated the share shift toward video. CTV is propelling growth in programmatic ad spending.

Saudi Arabia and the UAE have some of the most digitally engaged consumers in the world. Here鈥檚 how they stack up globally.

I think you're definitely right, and I think that what we'll see more of also is more and more CTV integration, which is a whole conversation that we don't have time for right now.

Among the specific activities we track, only traditional TV time and total connected TV (CTV) time exceed daily audio time. Yet radio and digital audio combined will draw only 4.9% of total US ad spending this year. CTV now takes up more than a quarter of daily time with digital media but still draws less than 10% of digital ad spending.

It did so by expanding its portfolio of omnichannel advertising solutions and services: onsite native display and sponsored product ads on Lowes.com and the Lowe's app; omnichannel programmatic activations across display, video, connected TV, streaming audio and podcasts, and digital out-of-home with Yahoo DSP; offsite advertising placements including email, paid search, and social media with partners like

Steinlauf steps down from WBD amid streaming pivot: His departure marks a key moment for Warner Bros. Discovery as it navigates the decline of linear TV and increasing competition in streaming.

Social, video, and connected TV (CTV) ads aid product discovery. Performance-driven retail media isn鈥檛 the only avenue for CPG advertisers. A healthy mix of brand marketing on digital channels is crucial for capturing the attention of younger audiences. Digital tactics must be tied to the store.

What individual advertisers pay in their connected TV (CTV) campaigns will vary due to how precise their audience targets are, which content they advertise against, and other factors. When ad tiers launch, prices start high before incrementally declining. Snapchat, Max (formerly HBO Max), Disney+, and Netflix originally charged advertisers more than they do today.

The pandemic also accelerated shifts away from linear TV toward streaming and connected TVs, increasing the need for broader measurement capabilities. The measurement race: But while Nielsen is just now arriving to the big data table, its competitors like iSpot, Comscore, VideoAmp, and others got there first, often basing their viewership measurement on big data.

Its 4.0% growth rate this year is well above the rates for smartphone and CTV users, and the pace should slow only slightly through 2027. What are the implications for marketers? Marketers have adjusted (mostly) to a reality where the average US adult spends nearly 4 hours on mobile devices per day, and views over half their digital video on CTVs.

The integration of virtual assistants will make it easier to create new connected TV (CTV) advertising formats and purchasing moments鈥攁lthough full-scale commerce may not evolve immediately. QR codes and visual search create new mcommerce opportunities. QR codes have become ubiquitous on billboards and digital out-of-home (DOOH) screens as direct conduits to product pages and interactive experiences.

Disney鈥檚 going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.