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And they also self-report, at least, being willing to try new products, new grocery and CPG products when shopping online.

Affiliate marketing is maturing into a multidimensional, full-funnel channel. But not everyone is convinced of its potential, said Alexandra Forsch, president of Awin Americas. For senior decision-makers, affiliate marketing is 鈥渃onsidered a very tactical channel and not a strategic one, and as such, it鈥檚 not as attractive,鈥� Forsch said on a 鈥淏ehind the Numbers鈥� podcast episode.

I saw a video online of some guy at the U2 concert at the Sphere wearing an Apple Vision Pro while watching the concert, and then it was maybe one of the funniest things I've ever seen. Arielle Feger:. That's just the recipe for motion sickness. That's a no. Sara Lebow:. That video can rank high. For now, we're keeping our list as is with Sky's move.

Toy sales growth can be attributed to kids鈥� shifting interests, the influence of online platforms, and expanding into older audiences. In our recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode, we dive into trends impacting toy retail sales and how marketers can reach new consumers.

US digital media consumption and consumer spending growth are at a standstill. 鈥淚t's just getting really competitive to reach today's consumers,鈥� our analyst Jeremy Goldman said on an episode of the 鈥淏ehind the Numbers: Daily鈥� podcast. Here鈥檚 what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.

And to me, bookstores are hugely experiential because I still have not matched the online browsing experience with the experience of being in a bookstore and being able to see all of the titles and pick up a book and see what it's about. So to me, I feel like I purchase fewer books online than I did when I used to go to bookstores regularly. Zak Stambor:.

Well, and I mean at the end of the day, we all generally speaking, don't think of online shopping when you go to a designated website as inspirational, right? You're going to Amazon because you are looking for something.

When retailers allow non-endemic brands to advertise, it benefits both sides. 鈥淩etailers can further monetize their data, while non-endemics, who have an appetite to expand their reach, are able to leverage that data,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Here鈥檚 why major retail media players such as Walmart and Home Depot have recently opened up their offerings, along with three best practices to boost performance.

It's easier to book those things online. It's a smaller percentage of all retail e-commerce sales, and we exclude that from our holiday forecasts, so then when you add all that stuff in, does that make it even bigger? Sara Lebow:. Yeah.

Though growth is slowing, digital grocery will continue to fuel overall ecommerce growth in the US. 鈥淕rowth is no longer driven by new adopters, but heavy digital grocery users,鈥� our analyst Blake Droesch said on a recent 鈥淩eimagining Retail鈥� podcast episode. Here鈥檚 how retailers like Instacart, Amazon, and Walmart can capitalize on frequent buyers.

But I think one of our predictions a while back was that there would be more digital bundling, and it wouldn't just be one company bundling its own apps, it would be companies competitors bundling. So now we have this sports streaming service that is now we know it's going to be called Venue.

Pet project: Retail ecommerce growth is high for the pet category, where people shifted online during the pandemic. This year, 38.4% of pet product retail sales will be online. By the end of 2027, we forecast 51.0% of pet product sales will take place online.

鈥淭here's a big change in the luxury market. The consumers are still there, but they're being more selective about what they buy and when they buy it,鈥� our analyst Sky Canaves said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Expanding into new markets and raising prices isn鈥檛 always an option for luxury brands, but there are other areas of opportunity. Here are three ways luxury brands can fuel discovery, spark engagement, and develop loyalty.

鈥淭he restaurant industry is still reeling from the impact of the pandemic,鈥� our content director Becky Schilling said on an episode of 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. On top of that, inflation and economic uncertainty has made for a tough four years. In face of these persisting challenges, restaurants are turning to AI and unified commerce solutions to improve the customer experience, build loyalty, and supercharge personalization.

On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.

AI helps write code, they use it to develop games, and now it's being used to create convincing audio and video content. Marcus Johnson:. So seven out of 10 for Gadjo. You mentioned a number of ways or number of different parts of the economy and how they've been affected.

They also have the ability to leverage their stores for click and collect, and they have just a super vast selection of stuff, just like Amazon, thanks to their online marketplace. So I think they're going to do really well this holiday season. Sara Lebow:. Something I'm watching at Walmart is the potential of their app.

I think the other question though, it becomes the competition is around online versus in store, and if consumers prefer shopping in store, at least getting a sense of what they're doing in store in an easy to navigate place, then maybe Walmart is a better place to go than at Costco or if they're an online shopper, then Costco doesn't have a great space for that either in terms of online shopping.

So for example, the digital art created by some of the generative AI tools, the quality and the realism, that seems to have increased exponentially in just a few months. There are also services that could deepfake your voice, create videos. I mean in terms of applications, we are already seeing vast improvements. So I think in general it will grow exponentially.

Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a Commercial Music Library of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs.

While Meta struggles with innovation and attracting younger users, at Snapchat, innovation and Gen Z users are in high supply. So why is the company struggling? 鈥淪nap doesn鈥檛 lack when it comes to innovation,鈥� our analyst Jasmine Enberg said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. 鈥淏ut there are serious questions about the health of its core business, and it really needs to focus on turning those things around.鈥�

On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.

Google鈥檚 revenues, 80% of which come from online ads, have grown at an average annual rate of 28% since going public in 2004, per The Economist. Q2 advertising revenues grew 3.3% YoY, an improvement from being flat in Q1, but lower than the 11.6% growth in Q2 over 2021.

鈥淭here [are so many beauty specialists, online specialists offering the same thing, so you really need to sort of work on that loyalty with your customers,鈥� said Perkins. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

On today's podcast episode, we discuss this year's National Retail Federation event鈥攖he main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference.