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The solution: Create a unified commerce strategy. Who鈥檚 doing it: Fashion holding company Tapestry has become more agile by combining its wholesale and D2C teams, helping the brand create a consistent experience for customers across channels.

No. 4: The global rise of retail media will bring new competition for commerce ad dollars. For companies like Meta, commerce advertisers have long been a key revenue stream. That changed in 2022, as Apple鈥檚 privacy-related changes lowered ad performance and opened these companies鈥� eyes to a rising opportunity to reach buyers: retail media.

US online sales grew 22% YoY in Q2, while weekly active customers grew 20%鈥攁 sign that, as with Amazon, the retailer鈥檚 investments in faster delivery, as well as its efforts to expand the selection on its marketplace, are encouraging more shoppers to order online, and order more often. That in turn is boosting its advertising business.

Yes, I'm very online, so very findable online. Jasmine Enberg (02:11):. So am I. It's okay. Alex Schultz (02:13):. Yeah, it comes with the job [inaudible 00:02:15]. Yeah, I'm British. I lived in America for 17 years, but I'm back in the UK. I paid for college with websites. I did a physics degree at Cambridge, but I focused specifically on rowing.

On today鈥檚 podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?

Three, the vulnerability of kids to addictive and manipulative online platforms that use AI because of the low level of development in their prefrontal cortices. And four, AI will strengthen authoritarian regimes. Jasmine, what's your take on this essay? Jasmine Enberg:. It does raise really important questions.

The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Episode Transcript:. Marcus Johnson:. Hey gang.

Writes Adi Robertson of The Verge, "Section 230 is the internet law that lets online platforms host content, but not be held liable for that content." Ms. Robertson explains that the case of Google v.

Invaluable intelligence, short and sweet. eMarketer's Chart of the Day Newsletter delivers one insightful chart each day to help you better understand trends across marketing, media, advertising, commerce, technology and finance and more. Each edition also includes suggestions on how you can use these charts and presentations and pitch decks.

It may never reach Amazon鈥檚 size, but as the king of omnichannel commerce, Walmart is well-positioned to capture more retail media search budgets. Changes are afoot as genAI permeates retail media. Retailers are reimagining shopper journeys with AI-assisted search. As platforms refine their new tools and features, consumer behavior and retail search ad formats will evolve.

So from the ad opportunity, there is, I'd say, an untapped area of opportunity at the moment, compared to other types of digital ad formats that are a bit more saturated. Ethan Cramer-Flood:.

The loyalty advantage: Brands are increasingly focused on collecting "zero-party data" through loyalty programs that incentivize customers to willingly share information, explained panelist Jeremy Goldman, our senior director for marketing, commerce, and technology. These initiatives can have big payoffs.

That may not be true in a world where the Commerce Department actually controls our privacy here in the United States. But I have a feeling that you're going to have a more strength privacy regulation because of this. Rob Rubin:. I think we'll see that. I'm wondering if we're going to see different kinds of financial media networks emerge.

Digital wallets are leaning into feature innovation to become everyday commerce enablers. Features we expect more of in 2024 include commerce management tools like PayPal鈥檚 Smart Receipts and passwordless checkout. But the industry is moving fast, and by the end of 2024, we expect most of these features to be commonplace in all digital wallets.

Well, in terms of what you just brought up, incorporating the chatbots into Messenger and WhatsApp, messaging commerce isn't big here in the US, but it is elsewhere. And a lot of companies that use WhatsApp in particular already have their own chatbots on the app that they use for things like customer service.

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it鈥檚 not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.

Of course you are. eMarketer's Chart of the Day delivers one chart each day to help you better understand trends across marketing, media, advertising, commerce, technology, finance, and more. Wow your boss, or board, with your industry know-how. Visit emarketer.com/newsletters to sign up today.

Go further: Read our TikTok Commerce 2023 report.

In today鈥檚 episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging?

On today's podcast episode, we discuss how the time we spend with media is changing鈥攁 double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.

Number three, third example, a Lenovo ad for Yoga Pro 9i laptop unleashing digital art on real cities. So you can see this art through your phone layered on top of real cities. And then finally, in early... Another example and number four.

鈥淗istorically [with brands], it was commerce first, then content, then community,鈥� he said. 鈥淸But it] really has to be the reverse, right? You need to build the community, and that community is going to make content with each other. Then that鈥檚 going to push 肠辞尘尘别谤肠别.鈥�. One way to inspire connections between brand and communities is through co-created content.

鈥淗istorically [with brands], it was commerce first, then content, then community,鈥� he said. 鈥淸But it] really has to be the reverse, right? You need to build the community, and that community is going to make content with each other. Then that鈥檚 going to push 肠辞尘尘别谤肠别.鈥�. One way to inspire connections between brand and communities is through co-created content.