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In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size. Episode Transcript:. Sara Lebow:.

Such experiences are especially important with Gen Z shoppers, who prefer in-person shopping to online, per Adyen research. Retail media gives private label brands prominence on the digital shelf and beyond.

US retail sales started strong in January but slowed in February, per the US Commerce Department. Consumers still continued to spend despite inflation. The consumer price index was up 6% YoY in February as food and shelter prices rose sharply, per the US Labor Department.

Cahillane points out that the reinstatement does not include its digital TV ratings, local market TV service, digital ad rating service, or the new Nielsen One service. So this is, it's national accreditation that it's got back, not those other ones. What's your take on Nielsen getting its accreditation back? Evelyn Mitchell:.

Amazon is integrating a new large language model into Alexa, which could boost commerce via smart speakers, as 75.5 million consumers will use Amazon Alexa in the US this year, per our forecast.

Business confidence is at its lowest level since autumn 2022, when concerns over then-Prime Minister Liz Truss鈥� budget wreaked havoc on the UK economy, per the British Chambers of Commerce. The additional cost pressures are expected to drive inflation in 2025, despite efforts by retailers like Marks & Spencer and Tesco to absorb as much of the increases as possible.

Join Insider Intelligence at the 2024 Commerce next Growth Show on June 11th through 13th in the Heart of Commerce, New York City. Speakers for this year's show include execs from J. Crew, Estee Lauder, and Tapestry. Connect with us at the show while learning from over 150 industry leading speakers across more than 60 sessions covering omnichannel marketing, consumer acquisition, loyalty and more.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

Although it鈥檚 no match for Amazon, which will claim 74.2% of digital retail media ad spend this year, according to our October 2023 forecast, Walmart is putting up a fight. Not only is Walmart鈥檚 share of retail media ad spend expected to grow from 7.5% in 2024 to 8.6% in 2025, it鈥檚 leaning heavily into shoppable media and entertainment partnerships.

As advertising became more digital and more service companies became central to the ad industry, that connection was somewhat broken. 鈥淥bviously, digital is no longer new, but there鈥檚 still a growth curve more aggressive than anything we saw with traditional media,鈥� Verna said. 鈥淚t鈥檚 just a very vibrant space, despite some ups and downs.鈥�. US CTV ad spend will grow 10% annually through 2027.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

Mars United Commerce (Publicis). Founded in 1973 as a shopper marketing agency. Acquired by Publicis in September 2024. Key clients: Brooks Running, 7-Eleven, Pepperidge Farm, Campbell Soup Company, Mars Wrigley. Tracy-Locke (Omnicom). Established in 1913. Became a subsidiary of Omnicom when the holding company was formed in 1986. Key clients: LEGO, la Madeleine, bubly, Ziploc, Pepsi.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

Though it has a long way to go, the rapid pace of disruption, like Disney鈥檚 shoppable commerce example, shows that companies will continue on the warpath.

Cards also help online payment brands like PayPal, Block, and Venmo make in-store inroads. Affirm users can even upload virtual cards into Apple Pay and Google Pay to pay in-store鈥攁 workaround for when Affirm is not accepted at checkout.

The data point: Household spending jumped 4.2% QoQ in Q4, up from 3.7% in Q3 and well above analysts鈥� 3.2% forecast, per the US Commerce Department. This marked the strongest gain since Q2 2023 and the first time since late 2021 that spending growth topped 3% for two consecutive quarters. Spending on goods was particularly strong, surging 6.6% QoQ, or 3.5% YoY.

The Federation of Indian Chambers of Commerce and Industry recently lowered its 2025 GDP growth projection to 6.4% YoY from the 7.0% forecast in September and a considerable slowdown from the 8.2% growth generated in 2023 and 2024.

This pressure cooker dynamic intensifies as nonretail verticals enter the scene with commerce media offerings of their own, further fragmenting the field and raising the bar for differentiation. Amazon鈥檚 ecommerce scale has made its ad business non-negotiable for brands.

The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Episode Transcript:. Marcus Johnson:.

Welcome folks, to our Behind the Numbers show, that takes you around the world looking at what various countries are doing in the worlds of commerce, media, and advertising. Each month we have our Three in Three global news recap.

The Ministry of Commerce made the comment in response to Trump鈥檚 threat to impose an additional 50% tariff on China imports, which followed the country鈥檚 34% retaliatory tariff on US goods.