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Amazon, Walmart, and Target all want to be the go-to retailer for online sales across a range of categories, including groceries, household goods, and other everyday essentials. That will make it tough for other big box retailers to emerge as major ecommerce players. Amazon will hang onto its market share, but everything else appears to be up for grabs.

As consumers struggle to balance holiday spending with everyday costs, BNPL spending will help drive a record $17 billion in online spending this holiday season, per Adobe. The holiday strategy: To cater to cost-conscious consumers, brands should lean heavily on deals and discounts while also offering flexible payment options both in-store and online. 4. Trust is important to older consumers.

As the fastest-growing ad format in the US (according to our forecast), connected TV (CTV) presents a huge opportunity for marketers to reach increasingly digital audiences, especially when it comes to shoppable media.

Why this matters: This data is good news for card issuers trying to boost their customer acquisition rates. It shows that consumers are willing to make the switch for the right offer. But this also means issuers face an uphill battle in maintaining cardholder loyalty. Satisfaction isn鈥檛 enough to keep them from applying for another credit card, siphoning volume and revenues to another issuer.

Though the cumulative impact of online channels is undeniable, consumers are still most likely to learn about new brands and products from visiting stores.

Yeah, it's something that isn't really associated with Microsoft advertising, which is interesting because it's larger than most. $10 billion in ad revenues for Microsoft is good enough for a 4% slice of the digital ad pie in America. That doesn't seem like a lot, but it's the fifth-largest piece of the pie. It's more than YouTube.

To boost D2C sales from its ecommerce website, Gatorade released a loyalty program that allows consumers to collect points for purchasing qualifying products in-store or online and by engaging, for example, by referring friends or subscribing to emails.

In the near term, a good deal of programmatic CTV ad dollars will transact directly with platforms that are still committed to keeping their content and data behind garden walls. CTV鈥檚 share of programmatic ad spending heads toward a plateau. CTV advertising鈥檚 growth bonanza is behind us.

MFAs and ad waste also have consequences for the 鈥榞辞辞诲鈥� publishers. 鈥淎 lot of the conversation around MFA sites has focused on advertisers and their concerns about waste,鈥� said our analyst Max Willens. 鈥淏ut the bigger issue is where that money isn't going.

But given that those goods鈥攁longside consumer electronics鈥攖end to be one-off purchases, the trade-in program as it currently stands is unlikely to foster a broader retail recovery, particularly in light of the country鈥檚 property crisis, unemployment problem, and potential trade war with the US.

I think it's just good business, it's good managing customer relationships and setting expectations and truly delivering value to consumers and giving them the things that they want and demand. David Morris:. And even,-. Rob Rubin:. Okay. David Morris:. Educating them because I think a lot of people don't know what open banking is.

Go further: Read our report on The US Online Marketplace Shopper.

鈥淭emu is not going to win the delivery race... but any chance they have to increase customer satisfaction and keep customers loyal is a good opportunity for them,鈥� our analyst Arielle Feger said. 3. The Home Depot. Home Depot rebranded its retail media network as Orange Apron Media.

Digital, which has obviously grown incredibly strong last however many years. 8% this year, going up to 11% next year. It's not the kind of bump you'd expect from digital, but maybe this is the new normal for digital growth, especially considering that it's about 70%, 75% of the pie at this point.

I think e.l.f. in general is really good at TikTok and really good at Gen Z. They have the advantage of being low price beauty products, which is already something that's going to work with Gen Z. Gen Z loves beauty and they love dupes, and e.l.f. was founded on not necessarily dupes, but drugstore beauty that used to have this stigma and now is something that they lean into.

The retailer is also seeking overseas opportunities: TJX acquired a 35% stake in Dubai-based off-price operator Brands for Less, the only major off-price apparel, toys, and home goods retailer in the region. Our take:. TJX has good reason to be bullish about its growth opportunities. The retailer has access to a wealth of quality branded merchandise, which is helping solidify its reputation for value.

The recruiter finds three ideal candidates and targets each with information on why they鈥檙e a good fit for the position, improving potential outcomes for hiring managers. 3. Generating interview questions. ChatGPT can be useful in other parts of the hiring process.

Their search revenue, in particular Q4 to Q1, went from negative two to plus two, and now Meta snaps the not-so-good streak of three quarters of negative growth, posting a four percent bump. So good for digital advertising in the US. Let's move on to the users for a second, Debbie, because they also seem to shine in that area as well.

In other words, good content will lead to searchers staying on brand sites when they get there, which will help with page rank. Keep in mind: The leak, if credible, does show inconsistencies in Google鈥檚 messaging.

The big takeaway: While Saks is a relatively late entrant to the retail media space, its access to luxury shoppers gives it a unique advantage鈥攅specially as softening demand for designer goods forces brands (and department stores) to find new ways to drive sales. The additional revenue stream could also help Saks relieve some of its cash-flow issues.

Consumers favor ad-supported models that subsidize access to online content. Free or cheap content is understandably popular with consumers. It鈥檚 a compelling tradeoff: tolerate ads and pay less鈥攐r nothing at all鈥攖o watch, read, listen to, or otherwise engage with content hosted online.

We did online there." I know this is all very traditional measurement. I'm not saying anything that a good marketer can't do. But by doing that, we were able to answer the various impact of these different channels and how much money we should put into each one, how much weight we should put in each one. (11:51):.

Consumers spent $211.7 billion online over the 2022 holiday season (from November 1 to December 31), growing 3.5% year over year, per Adobe Analytics.

So good. Victoria:. ... and already complicates the issues I'm having with the base. There's a reason I'm not an engineer. Let's just put it that way.