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Online shopping goes offsite: As shoppers engage with non-traditional channels both online and offsite, the smartest businesses will unite their experiences through relevant touchpoints. Through first-party data and AI, customers can receive tailored offers in real time, accessing offers that meet their unique interests and needs no matter where they are.

Our take: This expansion underscores Walmart's successful diversification efforts beyond its traditional retail operations, especially in digital and data-driven sectors.

Healthcare and pharma marketers will continue to devote more of their ad spending budgets to digital media channels. Still, advertising strategies for traditional media will remain a priority, particularly compared with other industries.

GLP-1s vs. the gym: Two-thirds (66%) of US consumers view GLP-1s as a more effective approach to weight loss than conventional methods such as diet and exercise. This includes 86% who are currently taking a GLP-1 drug.

Should Roku score a deal with MLB, it would represent a strategic pivot in response to the evolving media landscape that has streaming platforms increasingly going head-to-head with traditional broadcasters.

Facebook鈥檚 Groups feature still appeals to Gen Z adults, 30.9% of whom named it their go-to for engaging in online communities, well ahead of second-place Reddit (15.2%). But only 17.0% of teens chose Facebook (and the same percentage chose Reddit or Instagram). Discord is the leader among teens, but only slightly, at 21.3%.

The opportunity for recurring revenue puts traditional retailers in a bigger advantage over up-and-comers such as TikTok Shop, which hosted its own sales event a week before Prime Day. Some 10% of Prime Day consumers also shopped from TikTok Shop鈥檚 Deals for You Days, according to CivicScience. 2. Shoppers are anticipating their needs.

The Amazon vs. Walmart battle for holiday season leadership will intensify. Amazon and Walmart have been subtly attacking each other鈥檚 turf in recent holiday seasons. Last year, Walmart unveiled a major holiday ad campaign entitled 鈥淐ase of the Mondays鈥濃�攁 parody reboot of the cult classic movie "Office Space."