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Tinuiti reported that in the second half of the first quarter, Amazon's share of Google Shopping impressions rose an average of 20 points compared with a year earlier, while Walmart鈥檚 share slipped.

The UK鈥檚 ecommerce habits make it a prime testing ground for TikTok鈥檚 shopping tools. The UK is much closer to China in terms of ecommerce sales as a proportion of total retail. It places second by this measure, at 32.0%, behind China鈥檚 45.9% and well ahead of the US鈥檚 15.6%, per our forecast. And TikTok is banking on this translating into comfort with social buying.

Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.

High inflation and growing interest rates are putting the credit card industry in a precarious position. As 2023 progresses, issuers and networks will rethink their strategies and marketing schemes to protect their bottom lines.

But France鈥檚 programmatic market is still biased toward nonmobile due to consumers鈥� slight preference for desktop ecommerce over mcommerce. In North America, connected TV (CTV) is carving out a slice of programmatic display ad spending.

Pinterest's collaboration with Tastemade on its first streaming show illustrates its commitment to integrating entertainment with shopping, enabling viewers to interact with shoppable pins via QR codes. A key aspect of Pinterest's strategy is its focus on data transparency and precision in advertising.

Why it matters: Live sporting events, including NBA games, are one of the few remaining forms of appointment viewing, attracting significant ad spend. Our forecast calls for digital live sports viewers in the US to grow from 95.5 million in 2023 to 126.8 million by 2027鈥攁 32.8% increase over four years.

Amazon is set to release a new generative AI model, code-named Olympus, in an effort to enhance its ecommerce storefront and Alexa voice assistant. Amazon is also testing an AI chatbot feature to enhance its search functionality, aiming to offer personalized product recommendations and comparisons to users.

This partnership, highlighted by Piper Sandler analyst Thomas Champion in a report covered by Benzinga, shows the benefits of synergy between Pinterest's creative platform and Amazon's vast ecommerce ecosystem. Approximately 30% of Pinterest's search term ads now feature Amazon, a figure that increases notably within feed ads.

Changing channels: Advertisers adjust their approach to TV as linear viewership falls and video-on-demand takes different forms.

Study reveals genAI鈥檚 impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

Snap launches new brand campaign: Chief creative officer addresses antisocial media stance in the context of Snap鈥檚 creator and content push.

Meta rings in two decades of Facebook: The company has undergone major transformations, and 2024 will bring more changes as AI and regulation shape its trajectory.

Snapchat sees user bump amid economic headwinds: Company outlines the steps it鈥檚 taking to bolster direct-response ad performance.

Musk says Twitter will share ad revenue with creators: There鈥檚 a catch鈥攖hey have to subscribe to Twitter Blue first.

As Bing makes inroads into Google鈥檚 lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.