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This exclusive data provided to Insider Intelligence by market intelligence firm Sensor Tower looks at Facebook and Twitter ad spending across industries in 2022 and 2023, and how those platforms compare against YouTube in the first half of this year.

Both will increase ad spending by more than 17%.

While social claims a sizable portion of most advertisers鈥� budgets, two advertising categories鈥攔etail and CPG鈥攁re responsible for an outsized share of social ad spending in the US.

US retail media ad spend will reach $59.61 billion this year, according to our October 2023 forecast. 18.5% of retail media network ad spend is coming from off-site advertising, and that share is growing, per our forecast. With retail media gaining so much of the digital ad landscape, it鈥檚 no surprise ad giants like Google and Microsoft are building out their own retail media tools. Use this chart:.

Amazon debuts at Upfront Week, showcasing its ad-supported streaming services and more: It鈥檚 a strategic move to expand its digital advertising reach.

And something else I should also add is that it seems like more and more traditional retailers are moving towards this idea that your store is not just a place you shop, but it's a destination, it's an experience, right? And this kind of plays into that idea.

High score: In addition to offering rewards for shopping, flower delivery service Teleflora awards customers points for liking the company on Facebook, following it on Twitter, and referring friends. It also clearly outlines the points-to-dollars conversion, making it easy for customers to understand exactly how it works. This was originally featured in the Retail Daily newsletter.

Advertisers struggle to align ad dollars with the scale of CTV. CTV is the future, but don鈥檛 discount linear from your media mix. Connected TV (CTV) ad revenue growth: What鈥檚 behind the surge? Connected TV Explainer (Insider Intelligence subscription required).

So if an influencer starts talking about a bank, it feels a little out of context potentially in that channel. It has to be more relevant and timely. So how do you build that experience where someone in social media either discovers you?

A couple of weeks ago we came on and discussed that in the sort of brick and mortar shopping environment, that retailers really need to be hiring more human beings to improve the shopping experience or they're going to lose customers because it has become so bad in a lot of these stores. But that's not fast food, right? I don't think I have too much of a problem with this in theory.

Retail digital US ad spend will grow by 12.2% this year, second only to travel at 14.3%, per our forecast. Retail digital ad spend growth will pick up speed next year, hitting 14.2%. Use this chart:. Understand the mix of industries buying ads. Recognize how competitive retail advertising can be. More like this:.

On today鈥檚 podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising. 鈥� In our 鈥淗eadlines鈥� segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank鈥檚 increased ad spending. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

Amazon looks to step into the post-cookie market: Job listings show the company is testing ad solutions for an 鈥渋dentity-restricted world鈥� as Google preps its solution.

It鈥檚 not just after big spenders: Amazon is also reaching out to smaller advertisers who purchase its ecommerce ads and offering to produce advertisements for them if they buy at least $15,000 in ad space on Twitch and Freevee. This is all in an attempt to introduce new spenders to the format.

automotive-related categories including the sale and purchase of vehicles and parts and maintenance including, but not limited to, the following categories and segments: new cars, used cars, service, parts, original equipment manufacturers (OEMs), dealer associations, franchise dealers, co-ops, independent dealers, aftermarket service, aftermarket parts, auto financing (depending on the source of the ad

Creator platform LTK looks to boost engagement: CEO says she has 鈥渮ero doubt鈥� that Instagram will shut down the new shopping functionality, LTK DM.

Retail media will make up one-fifth of worldwide digital ad spend this year. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. Antitrust Explainer (蘑菇AV subscription required).

Google and Meta鈥檚 combined share of the US digital ad market dropped below 50% in 2022, and in just a few years that figure will be down to 43.0%. The triopoly is losing share now, as well; Amazon鈥檚 ascent will not be fast enough to offset the weakness of the other two giants.

That can help drive other sources of revenue, like retail media, because the more sellers they have on their e-commerce platforms, the more incentive there is for those sellers to then advertise to get higher placement on their websites. Marcus Johnson:.

The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.

Target Circle members drive nearly five times more shopping trips than regular guests and spend five times more on average. Individuals are four times more likely to trust Target's ads over brands they don't have relationships with, according to one internal study. Roundel campaigns featuring Target Circle promotions saw over 30% higher return on ad spend in 2023.

Super Bowl ads pack stars and influencers: It鈥檚 a strategic blend aiming to charm Gen Z and boost brands beyond TV.

The deal with IPG, which controls $47 billion in yearly advertising spending, shows that Amazon鈥檚 video ad business has the potential to attract heavy hitters even before ads reach the general public. Prime Video鈥檚 ad-supported strategy could be a factor.

Ad Spending 2023.鈥�.