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B2B digital ad spending is an increasingly large part of the total media mix. In 2018, B2B digital ad spending accounted for just 2.3% of the worldwide ad market. By 2026, it will account for 4.3%. Although that share growth may appear small, it represents tens of billions in additional spending.

While travel media networks aren鈥檛 new鈥擬arriott has had one for years鈥攖he burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Use this chart: Digital advertisers can use this chart to inform retail media investments and highlight the boost in ad spend during Q4 2023, likely due to the holidays. Related 蘑菇AV reports:. US Amazon Ecommerce Forecast 2024 (Subscription required). Retail Media Search Forecast and Trends 2024 (Subscription required).

Direct mail and email have more in common than you may think. Like its digital counterpart, direct mail can drive growth and be a cost-effective part of a multichannel marketing mix thanks to data-powered modernization, including audience curation, automation, and measurement.

Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That鈥檚 because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.

Five Below is using price cuts to appeal to low-income households, while Bath & Body Works is leveraging its loyalty program to keep customers coming back. AI is a valuable tool for Stitch Fix, helping the company to optimize its inventory. Here are three key stats from each retailer鈥檚 most recent earnings and what they mean for the industry at large.

Nike鈥檚 close connections to sports and sneaker culture keep it on the top of Gen Z鈥檚 list of favorite brands while its cutting-edge sneaker technology makes the brand a must-have for runners. But Nike must use a mix of D2C and wholesale commerce if it wants to defend its title from the competition.

In August, brands got physical, with Olipop entering a new stadium, Nordstrom inking a deal with Rihanna, and Walmart growing with nonendemic retail media opportunities. Others took a more digital approach, making shopping more seamless on social media sites and AI-powered search. Here are the moves that made our analysts name eight brands to our unofficial most interesting list in August.

Digital media and ecommerce have had a transformative impact on the path to purchase. But the physical store is still highly influential, even in product categories where ecommerce accounts for a large percentage of sales. Key Question: How do consumers discover, evaluate, and purchase new brands and products?

Yeah, I think Amazon is such a giant within the retail media space. They command over three-quarters of total ad spend. But they're owned and operated properties are really well monetized at this point so for someone like Amazon, growth within the retail media business is increasingly going to come from offsite.