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Beyond the chart: Not all digital ad formats faced the same cutbacks in 2022. While turmoil at Meta and difficulties in ad targeting across social media brought down digital ad spending growth as a whole, 2022鈥檚 downturn was ultimately a setback, not a meltdown.

By teaming up with banks, Meta aims to crack down on fraud and restore user trust amid rising concerns over scams on its platforms.

What Omnicom-IPG鈥檚 tepid revenue outlook means: The two ad giants could upend agency dynamics, but tech firms are the industry鈥檚 real power brokers.

Google operates in a competitive ad tech market with Meta, Amazon, TikTok, and emerging DSPs and SSPs from The Trade Desk, Magnite, and Xandr, demonstrating a thriving, multiplayer market. The growth of display advertising and programmatic tools highlights continuing innovation and competition across social media, retail, and mobile platforms, contradicting monopoly claims.

Meta will spend $65 billion on AI in 2025鈥攁iming for 1 billion Meta AI users this year鈥攁nd is launching AI-powered automation tools across its social and advertising platforms. Alphabet鈥檚 capex will soar to $75 billion this year, well beyond the $58 billion analysts expected, but Google Cloud missed revenue forecasts and faces supply-demand constraints.

The database tracks more than 2,000 banks and credit unions globally that post in English on four social media platforms: Facebook, Instagram, YouTube, and X (formerly Twitter). Why it matters: Instagram has more than one million advertisers and 2.35 billion monthly active users, making it the fourth-largest social media platform, after Facebook, YouTube, and WhatsApp.

Google ads puts an 11-year expiration date on data: The move is an attempt to appease cautious advertisers and address regulatory concerns.

Under the SCOPE Act, minors鈥� personal information cannot be collected for targeted ads or sold to third parties. Meta鈥攑arent company of Instagram and Facebook 鈥攁dded new parental controls to both apps in response to Texas law last month. Texas Attorney General Ken Paxton is suing TikTok because, he said, it fails to verify parental identification through its Family Pairing feature.

More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.

As third-party cookies become obsolete, email stands out as a reliable channel for advertisers to reach and engage customers. This preference, combined with email鈥檚 role in data-driven marketing and audience building, highlights its importance in the evolving advertising ecosystem.

Despite these findings, Meta is moving away from social commerce, investing instead in its ad business on Reels to boost revenues. But TikTok is all in, with plans to quadruple its global ecommerce sales to $20 billion per year via TikTok Shop.

A bipartisan data privacy bill could rewrite the digital ad business: After years of state-level laws muddying the waters, Congress is pulling together.

Google faces its second antitrust trial, with the US Department of Justice (DOJ) alleging the tech giant has illegally monopolized the ad tech space. The case, which began September 9th, centers around Google's dominance in online advertising technology.

Instagram has also launched ads in search results, while Facebook has long hosted ads in Marketplace. But TikTok won鈥檛 be Amazon. A major reason for the shift toward social search is people, particularly Gen Z, are looking for inspiring and engaging crowdsourced results from creators and ordinary users, rather than a list of links or product images. That expectation isn鈥檛 likely to change.

The FTC鈥檚 new leader could follow through on advertising regulation: Andrew Ferguson has voiced support for targeted ads, but criticized data collection.

They included placements in AI Overviews, which are being rolled out more broadly and will soon feature ad space. Those moves are echoed by many of Google鈥檚 competitors. Meta has similarly launched AI-powered ad buying tools that use the tech across creative, audience identification, and other functions.

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be 鈥渢he most used AI assistant in the world by the end of the year鈥�, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.

Both apps see user spikes in light of Trump鈥檚 win and Musk鈥檚 divisive moves, signaling an appetite for other social media models and the potential for new advertising platforms.

While social claims a sizable portion of most 补诲惫别谤迟颈蝉别谤蝉鈥� budgets, two advertising categories鈥攔etail and CPG鈥攁re responsible for an outsized share of social ad spending in the US.

That influx is leading to the rise of ad and marketing agencies that specialize in creating content for the platform. LinkedIn is expected to overtake Facebook for Gen Z users in the UK by 2028, per our forecast. 32% of US adults use LinkedIn, per Pew Research, just behind TikTok (33%) and Pinterest (36%).

Although a TikTok ban (or exodus caused by security concerns) would benefit Meta and YouTube, it would pose challenges for agencies primarily using TikTok. Advertising on Meta is costlier, reducing the reach of clients' budgets. However, Reels and YouTube Shorts offer similar features to TikTok, simplifying a potential switch in case of a TikTok ban.

Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.

Gen Zers prefer TikTok and Instagram, while millennials prefer Facebook and YouTube. Over two-thirds of millennials (68.2%) in our survey accessed Facebook for health-related information, while over half of Gen Zers (51.7%) accessed TikTok. Across generations, consumers are researching medical conditions and symptoms online.

Amazon muscles in on Google and Meta鈥檚 ad throne: Retail media and Prime Video propelled the company to a blockbuster 2023鈥攁nd 2024 looks even brighter.