蘑菇AV

Consumers are also willing to trust recommendations from influencers and creators and buy the products online without trying them in-store. Almost half (48.0%) of US beauty shoppers purchased new products based on online feedback from others, per an eMarketer survey, as noted in our The Beauty Path to Purchase report. 3. Product dupes drive experimentation.

No matter the platform, brands should leverage creators and influencers to connect with consumers via social media. This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey.

Meanwhile, many will look to Bud Light to see what it does after a year of PR blunders related to its partnership with influencer Dylan Mulvaney, who is a trans woman. The brand鈥檚 2024 ad appears to be leaning into the brand鈥檚 more traditionally masculine reputation, featuring a mustachioed mystery man. 4. Business and finance ads show the need for quality creative.

For example, Shopify hosted a Creator Mart with the digitally native labels of top influencers, including MrBeast (Feastables bars and cookies), Emma Chamberlain (Chamberlain Coffee), and Cassey Ho (Popflex apparel). These creators have transformed their social followings, numbering in the millions, into brands that speak directly to their audiences.

Methodology: Data is from the April 2023 Out of Home Advertising Association of America (OAAA) and Morning Consult report titled "OOH Impact: Retail & Influencer Marketing." 1,681 US adults ages 18-64 were surveyed online during March 3-5, 2023. The data was weighted to approximate a target sample of adults 18-64 based on gender, age, race, educational attainment and region.

Nearly half (49.4%) of US social media users said that influencer or creator content has prompted them to make a purchase on social media, per our March 2024 survey. Shopping via DMs is still a nascent activity in the US, but that鈥檚 likely more due to a lack of functionality than interest.

Many brands found early success on TikTok with unboxing videos, using influencers to give users a window into what it鈥檚 like to buy luxury. Brands have since pivoted to using the platform to feature behind-the-scenes exclusives or even to livestream fashion shows. Discount retailers use TikTok to provide inspiration and help consumers stretch their dollars.

B2B influencer marketing is a growing field. B2B marketers use web chat, text message for product discovery. How can B2B marketers respond to generative AI's opportunities and challenges? Most B2B content marketers have trouble creating the right content for their audience. Note: Data was provided to 蘑菇AV by 10Fold.

Taking a stance on politicized issues can be a slippery slope for brands, as evidenced by the backlash Bud Light received after partnering with transgender influencer Dylan Mulvaney. If brands do choose to speak out, messaging needs to be authentic and true to the brand鈥檚 voice, otherwise it could come off as inauthentic and pandering. Use this chart:.

Divided attention: For shopping and other popular activities such as search and engaging with influencers, no one social platform has a lock on Gen Z鈥檚 attention. Those ages 15 to 26 use many platforms. For shopping and learning about new products, TikTok and Instagram are the most popular with Gen Zers.

Ways to approach influencer marketing before the year ends. 5 charts that explain the new era for social media. Where does creator income come from? More Chart of the Day:. 9/28 - Amazon shoppers keep it Fresh. 9/27 - ChatGPT wins for SEO professionals. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags.

More Chart of the Day:. 9/21 - Subscribe and save. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity.

And there's also the importance of influencers. With creators on TikTok, they have much stronger engagement via video than say on a platform like Facebook where influencers don't really play a role. Jasmine Enberg:. Yeah, I was just going to say, I think Sky is spot on. Influencers are key here.

Why: Despite it being an 111-year-old brand, 鈥淸Stanley] has encouraged consumers to collect their cups through TikTok influencers, expanded color ranges, and brand collaborations,鈥� Feger said. What鈥檚 interesting:. Consumers rushed to buy its limited-edition tumbler, made in partnership with Starbucks, selling it out immediately.

Coty-owned skincare brand Philosophy transformed a conference room in its Empire State Building headquarters into a clinic where influencers, customers, and press could meet with the brand鈥檚 scientific advisors and test new products. It also uses the space to film livestream shopping videos. Our take: Necessity is the mother of invention.

More Chart of the Day:. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. Methodology: Data is from the August 2023 Kagan survey titled "U.S. Q1 2023 Consumer Insights." Approximately 2,500 adult internet users ages 18+ were surveyed online during March 2023.

More Chart of the Day:. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. Methodology: Data is from the July 2023 SurveyMonkey report titled "State of Retail Report." 2,000 US adults ages 18+ were surveyed online during May 2023.

More Chart of the Day:. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. Note: Credit card and loan accounts are excluded.

Anheuser-Busch InBev saw a rapid decline in US demand after its Bud Light brand ran a social media campaign with transgender social media influencer Dylan Mulvaney. The brand鈥檚 sales have declined for six straight weeks since the controversy broke, per Nielsen IQ and Bump Williams Consulting. Walt Disney Co. is embroiled in a high-profile fight with Florida Gov.

Amazon reportedly helped offset the cost of Google search advertising, influencer marketing, and TikTok advertising, by paying back 10% of brands鈥� costs if their out-of-network advertising drove significant traffic back to Amazon. Our take: Prime Day continues to grow as a powerful advertising force with each year.

It also partners with well-known local influencers and with local municipalities on key events. Larger FIs that want to prevent the outflow of young customers must continue to prioritize personalized services and excellent, human customer service.

The survey aimed to gauge the shopping behavior of social media users across leading platforms and uncover their responses to shopping-related, sponsored, and creator/influencer content. Survey respondents were social media monthly users who either made online purchases via social media platforms or had been inspired by or discovered products on these platforms.

Users interacted with 2.7% of regular videos posted by the 120 influencers tracked by Captiv8 but just 1.4% of their Shop posts, according to a study conducted by Captiv8 for Fortune. The results of the study track with data from Sensor Tower that found TikTok鈥檚 user growth slowing around the time it began leaning into ecommerce. Why it matters: So far, TikTok Shop is proving to be a mixed bag.

But as shoppers increasingly home in on price, brands will have to lean into other qualities, such as sustainability initiatives or influencer marketing, to stay top-of-mind and prevent consumers from trading down.

Gen Zers frequently use influencer and user-generated content to discover products, but search ads will be another opportunity to reach them. Introduce a brand via authentic, helpful content. Ads featuring how-tos or tutorials can help consumers learn about new brands. On Pinterest, for example, most searches are unbranded.