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They often don鈥檛 have real-time data capabilities. Partnering with a fraud-focused fintech could be a solution.

Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.

Bank of America leads US banks in Instagram followers: Social media鈥檚 influence on Gen Z鈥檚 financial behavior underscores its importance in marketing campaigns.

Shein made an unforced error: Its attempt to improve its public image by inviting influencers to its 'innovation center' only drove more scrutiny as it pursues an IPO.

It will initially launch in Latin America and Eastern Europe. Blake, I'll go to you first. Blake Droesch:. Sure. Marcus Johnson:. Haptic logo ... what was that? Blake Droesch:. I said sure. Marcus Johnson:. Okay, good. Thanks for agreeing. Haptic logos, what's your take on this story? Blake Droesch:.

Amazon Prime Video will introduce ads to its streaming content starting on January 29. The move will leverage Amazon鈥檚 existing ad business and first-party retail media data to deliver ads on video content, something the company already does on Freevee and Fire TV. Here are five charts to prepare advertisers for this change.

Generative AI (genAI) has come to work. 鈥淗alf the people who are using genAI are in what we consider prime working years,鈥� said our analyst Max Willens on a recent webinar. 鈥淭his diffuse adoption of a technology, especially one as momentous as this one, really doesn鈥檛 have much precedent.鈥�

Food or merchandise at in-person events was the most popular purchase category for mobile wallet users worldwide in January 2024, purchased by 29% of users, according to Kantar.

Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday鈥檚 game, with prices stabilizing after last year鈥檚 jump.

Spotify鈥檚 $20 billion podcasting dream is a long way off: Despite a strong quarter for revenue and user growth, investments will take longer than expected to pay dividends.

Getting cash back is the leading motivator for opening a new credit card, according to 42% of adults worldwide, per January 2024 data from Kantar.

Some stability will finally emerge in Asia-Pacific鈥檚 retail sector after several years of disruption from the pandemic. But the market and businesses will be unsettled, beset by a new wave of technological disruption from AI, the metaverse, and more.

Worldwide ad spend will grow 9.0% this year, according to our March 2024 forecast. Its growth is primarily bolstered by digital ad spend, which will increase 12.2% YoY.

Google and Meta will account for just over 50% of worldwide digital ad spending in 2024, marginally higher than their 47% share in the US market. Amazon鈥檚 share will be much lower (8.8%)鈥攁lthough it will be among the leaders in revenue growth.

Embedded channels will make up a large chunk of life insurance transactions within the next five years. Insurers that form the right partnerships today can reach coveted younger demographics and grow their customer bases.