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FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.

Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.

Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.

The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.

tvScientific raises $25.5 million in a series B: The CTV ad tech firm has attracted major brand and measurement partners as the sector continues to grow.

Senators urge DOJ probe into X’s advertising efforts: The group of five Democratic senators allege that Elon Musk leverages his political power to bully advertisers into returning.

Stricter age restrictions and bans on unauthorized gambling links take effect March 19, reflecting both child safety concerns and shrinking sports-betting ad revenue.

Acquiring Vistar and Blis strengthens its ad capabilities, but turning its mobile data advantage into ad dominance won’t be easy—especially in a market controlled by digital giants.

With a Trump-led DOJ expected to be softer on antitrust, Google is leveraging national security concerns to fend off calls for Chrome’s divestment, banking on shifting regulatory winds

The threat of recession is holding back digital ad spending in Germany, particularly in influential industries like automotive. If the worst case can be avoided, though, 2024 offers promising signs for growth.

Microsoft brings AI ad features to Copilot: It’s vying for ad dollars in an increasingly competitive chatbot space.

Pinterest will start labeling AI-generated images: The change is likely an attempt to maintain the platform’s user base without sacrificing the lucrative potential of AI.

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

Instagram will surpass Facebook to become the largest social ad business in the US, a development that might have been hard to fathom when Facebook bought Instagram for $1 billion 12 years ago.

Roku soars ahead in Q2: The platform is second only to Hulu and YouTube in CTV ad spending. Its earnings revealed interesting findings about viewing habits.

Worldwide ad spending has nearly doubled since 2016, and the outlook remains bright.

The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.

Nextdoor bets on AI-driven content to fuel long-term growth: The platform’s NEXT initiative will transform past user discussions into monetizable recommendations, prioritizing engagement over short-term ad revenues.

WBD grows streaming profits as TV revenues decline: It added 6.4 million Max subscribers, but TV ad declines and cord-cutting continue.

AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.