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Now that the two companies can no longer look to each other to shore up their businesses, they will have to double down on efforts to deliver more value to shoppers鈥攚hile also strengthening the appeal of their retail media offerings.

Large-scale retailers can leverage comprehensive customer data as the foundation for retail media offerings with advanced targeting capabilities. Why does unified commerce matter? The path to purchase is no longer linear. As channels for marketing and selling goods have proliferated, the customer journey increasingly blends physical and digital touchpoints.

The news: T-Mobile is prioritizing advertising with the acquisitions of Vistar Media for $600 million and Blis for $175 million. Acqui-hiring established digital out-of-home (DOOH) and privacy-first ad tech firms bolsters T-Mobile鈥檚 capabilities, but integrating the new technologies and services could be a hurdle.

40-day boycott makes Target a target: The company is already dealing with fallout from February鈥檚 economic blackout, and another boycott could spell trouble.

Tariffs could add $12,000 to new car prices, drive up costs for electronics, and inflate grocery bills. Marketers must pivot to value-driven messaging as economic uncertainty reshapes spending.

鈥淢arketers will focus on fostering deeper, more meaningful connections with their audiences by delivering highly relevant content and offers precisely when they matter most,鈥� said Melanie Zimmermann, general manager, global retail media, at Criteo. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

This is the first installment of our 鈥凌别迟补颈濒 and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

Traveling for the holidays? Here are four episodes of our "Reimagining Retail" podcast for your listening pleasure.