蘑菇AV

This deck aims to help solution providers approach retailers and brands with data-rich pitch slides, compelling content marketing assets, and thoughtful prospecting emails that highlight the opportunity in online retail marketplaces.鈥� This deck will:鈥�. Size the opportunity for brands and retailers in online marketplaces.鈥�

This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Media Dynamics Inc. Variety.

Search advertising inventory and retail media traffic may dip. This may not doom search engine advertising, but it will increase competition for premium ads adjacent to answers. Some large retail platforms may also benefit from a powerful on-site agent. Creators will probably gain in importance. As agents reduce happenstance discovery, creators will become more important curators of products.

Interest in women's sports continues to rise: Media investment and NIL rules drive opportunities for advertisers and growing fan engagement.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

The event generates substantial advertising dollars as well: Retail media ad spending is expected to exceed $54 billion in 2024, with Amazon representing more than three-quarters of the market.

Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.

Vox Media.

Retail marketplace ecommerce sales are growing faster than overall online sales in the US, and a new crop of players with roots in China, like Temu and TikTok Shop, is disrupting the space. Our exclusive research shows how US consumers are shopping across online marketplaces and how their habits are evolving. 鈥�. This deck will:鈥�.

OOH is a particularly useful strategy for retail media advertising by pushing people into stores or by encouraging people in stores to convert. Context isn鈥檛 just location. Programmatic DOOH is evolving, allowing advertisers to use live data on weather, traffic, time of day, and events to adjust ads to be as relevant as possible.