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As retail media takes off, programmatic DOOH will present a huge opportunity for advertisers. We project programmatic DOOH will be a billion-dollar category by the end of 2024, more than doubling its revenues for this year. 5. Right now, OOH is not catching consumers鈥� attention.

The 2023 upfront market will likely be the last one transacted primarily on Nielsen鈥檚 legacy currency. A shift from traditional TV to digital video advertising is the main factor driving this change.

Click here to view our full forecast for US livestreaming retail ecommerce buyers. Livestreaming ecommerce isn鈥檛 as big in the US as it is in China, but it has proven to be tenable. Its popularity in China, where 47.2% of digital buyers will be livestream buyers, remains unmatched.

OOH is a particularly useful strategy for retail media advertising by pushing people into stores or by encouraging people in stores to convert. Context isn鈥檛 just location. Programmatic DOOH is evolving, allowing advertisers to use live data on weather, traffic, time of day, and events to adjust ads to be as relevant as possible.

More Chart of the Day:. 7/25 - Retail top 10. 7/24 - Peak TV. 7/21 - Threads count. 7/20 - Snapchat leads in global user growth. 7/19 - Social B2Butterfly.

Unlike retail-focused competitors, Goldman maintains minimal branch presence with just 2 domestic and 2 foreign locations. 7. PNC Bank 鈥� $556.1 billion. PNC Bank, headquartered in Wilmington, DE, ranks seventh with $556.1 billion in consolidated assets. The bank's domestic assets make up $552.2 billion (99% of total). PNC serves customers through 2,308 US branches and one international location. 8.

So those are all bigger than BNPL's share of the total retail pie in the US, and BNPL's share of total retail spending will climb less than half a percentage point by 2028. So it's tiny and it's growing roughly the same amount as the rest of total retail media spending, or total retail purchases in the US this year. So. Marcus Johnson:. Interesting.

But with $389.49 billion going to total US media ad spend this year and $156.82 billion of that going to programmatic digital display advertising, per our forecast, MFAs still present a multibillion-dollar issue. MFA compounds with other forms of waste and uncertainty regarding ad placement.

Retail media publishers have led sellers in creating partnerships with ad tech and media to amplify their data.

FMNs are modeled on retail media networks (RMNs) pioneered by Amazon and Walmart. But unlike RMNs, FMNs capture retailer-agnostic data鈥攁nd therefore a fuller picture of customers鈥� spending, as written in our "Banking Trends to Watch in H2 2024" report. Many FMNs are being built on top of existing reward programs and have built-in reward functionalities alongside advertising. What's driving growth?

The NFL accounted for 30% more TV ad impressions for retail brands year-over-year. More impressions (28.4% of the total) shifted to the 鈥淏ig 4鈥� broadcast networks versus last year (24.0%). Undoubtedly, the World Cup and NFL played a big part in this.

More Chart of the Day:. 6/21 - Eat your green. 6/20 - Digital drinking game. 6/16 - Retail it like it is. 6/15 - Direct-to-success. 6/14 - Buyers without borders.

But there is also a retail media opportunity to reach these consumers by leveraging OOH advertising at gas stations and in convenience stores. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Facebook followed suit during the social ad era, and now Amazon is replicating that model in retail media. 鈥淎pple owns the measurement backbone for all of iOS,鈥� said Lipsman. 鈥淚t has full visibility into audiences, how they browse, and what they buy.鈥�

Partnerships between streamers and retail media networks have created more targeted ad experiences, and AI is boosting its potential through automated media buying and optimization. Edmundson said that the targeted capabilities of CTV encourage advertisers to create differentiated messaging, instead of taking a blanket approach to please a wider range of consumers.

But since then, advertisers have invested more heavily in private marketplaces and closed ecosystems like social media platforms and retail media networks (RMNs), which fall under programmatic direct. Direct pathways are all the rage.

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

鈥淏uying upfront became popular with linear TV, but that old-school sales tactic has become common in digital video, podcasts, video games, and is even emerging in retail media,鈥� said Benes. 鈥淎s long as advertising campaigns are built around product launches and particular timeframes, buying inventory ahead of time will prevail.鈥�. 4. No one鈥檚 talking politics.

Our expanded Latin America retail and ecommerce coverage now includes breakouts for 16 markets across Mexico, Central America, and South America. Brazil and Mexico will drive the bulk of net new ecommerce sales this year with a combined regional market share of 75.2%.

Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.

In 2025, digital advertising will be shaped by connected (CTV) consolidation, stricter data privacy measures, and AI-driven marketing. CTV growth may spark mergers, while privacy regulations push brands to rely on first-party data. AI will continue to enhance campaign performance and creativity, transforming how marketers engage audiences.

More apps with commerce also means more retail media networks. Many apps with commerce tools already have robust ad networks. As more apps add commerce components, expect them to also add ad networks, taking advantage of their first-party data. Foldable phones will finally break through in the US. Asia embraces foldables.

While social claims a sizable portion of most advertisers鈥� budgets, two advertising categories鈥�retail and CPG鈥攁re responsible for an outsized share of social ad spending in the US. Retail and CPG will account for nearly half of all US social ad spending in 2024. Retail advertisers will account for 30.8% of social ad spending, per our forecast.

We expect this will increase search advertising fragmentation across devices and platforms, and that Google will respond to growing competition鈥攅specially from retail media channels鈥攂y experimenting with new models of advertising. 2. The emergence of AI app stores.