蘑菇AV

Retail media will make up one-fifth of worldwide digital ad spend this year. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. Antitrust Explainer (蘑菇AV subscription required).

9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. Note: Respondents were asked, "How do you most prefer to contact a company to ask a product or service-related question?". Methodology: Data was from the August 2023 Verint "2023 State of Digital Customer Experience Report."

9/7 - Influential social spend. 9/6 - Retail media closes the deal. Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

A 90-day pause in tariffs added over $800 billion to the Magnificent Seven鈥檚 market cap, revealing just how damaging trade tensions had been for investor confidence.

9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. Methodology: Data is from an August 2023 CivicScience study as cited in company blog. 3,451 responses from US adults ages 18+ were obtained from online surveys conducted during July 27-31, 2023; 1,505 responses were obtained during September 17-24, 2019.

Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.

Retail media dealmaking (and Prime Video鈥檚 introduction of ads) has reshaped our CTV expectations. Methodology: Data is from the October 2023 ViewNexa report "How to Follow the Audience." 1,000 US consumers ages 18+ were surveyed online during August 2023 by Sapio Research.

Which networks should brands be paying attention to as they refine their retail media strategy? From the king of them all to the ones that are just catching up, here are five retail media networks to keep an eye on this year.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Despite this, healthcare and pharma underindexes on digital media ad spending compared with other industries. Marketers will spend 27.8% of total media advertising budgets on conventional channels this year, per our forecast.

But for advertisers late to the retail media game, a high-inflation environment could make the barrier to entry greater. New entrants to retail media might struggle to see immediate results, as it typically takes time to optimize campaigns.

Why retail media is the future of TV advertising. 4 ways to enhance your CTV ad creative and avoid consumer fatigue. How are CTV ads bought and sold?

Programmatic digital display ad spend will grow three times as fast as nonprogrammatic in 2024. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. Cookie deprecation won鈥檛 change advertisers鈥� preferred transaction methods. CTV ad dollars are going to waste鈥攁dvertisers need to know where their money is going.

Will December鈥檚 strong ad spend hold into 2025? Economic uncertainties could cause a cooldown, but regulatory shifts offer some relief.

Retail media accounts for an increasing share of search ad spend in the US. That said, Google just announced it鈥檚 getting into retail media. TikTok also poses a rival to Google when it comes to search ads. A recent HerCampus study found that 74% of Gen Z internet users use TikTok for search and 51% favor it over Google, primarily due to its short-form video format.

Commerce media is knit together by the use of first-party commerce data to power targeted advertising. But beyond that foundation, the strengths, use cases, and challenges can vary depending on the vertical.

Google鈥檚 diminishing share isn鈥檛 happening due to generative AI but from retail media, which will account for 27.2% of total US search ad spend this year. Still, Google is facing new threats, and that鈥檚 causing anxiety for advertisers who don鈥檛 know what the next era of search could look like. This was originally featured in the 蘑菇AV Daily newsletter.

Further, many significant digital options aren鈥檛 overly concerned with consumer time spent, like retail media (Amazon) or search (Google). The billions of ad dollars those platforms draw help explain why digital ad spending鈥檚 share of the total advertising pie far exceeds digital media鈥檚 share of the total media pie.

Evaluate retail partnerships with social networks. More like this:. What marketers should know about why Gen Z shops. Meta amplifies Reels with new advertising features. Can TikTok Shop crack the US ecommerce market? TikTok Commerce 2023 (Insider Intelligence subscription required).

Programmatic direct owes its dominance to retail media, CTV, and social networks鈥攈ence Canada鈥檚 skew toward the transaction method. Most real-time bidding transactions take place in private marketplaces (PMPs). PMPs are especially prevalent outside of the six major markets, where social media and CTV usage are particularly widespread.

Our take: T-Mobile鈥檚 push into advertising aligns with the trend of industries like retail and grocery plunging into the sector. The company sees an opportunity in DOOH鈥檚 growth as more billboards transition to screen-based advertising.

As retail ecommerce activity continues to accelerate, the ranks of those consumers are growing. While there is a near-term chance that this leads to more affiliate budgets moving into bottom-funnel channels (such as coupons), the big-picture trend augurs well for the channel. Amazon is getting choosier. RIP, OSP.

US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 蘑菇AV forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.

48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.