蘑菇AV

Following performance measurement is the most important factor in allocating budget to retail media, according to 56% of US consumer packaged goods (CPG) manufacturers, per a December 2023 survey from Skai and Path to Purchase Institute.

"Media saturation is here," said our analyst Ethan Cramer-Flood in a new episode of "Behind the Numbers," describing a fundamental shift in how Americans consume content. "We have always been able to count on Americans spending an ever-increasing amount of their day with media鈥� We're basically saying that this is now coming to an end."

Best Buy faces stiff headwinds: The consumer electronics giant warned of higher prices due to President Trump鈥檚 new tariffs, which will likely crimp demand.

However, its ability to navigate macroeconomic headwinds will be put to the test in the months ahead as it faces challenges like a cooling labor market, rising prices, and weakening consumer sentiment鈥攑ressures that are weighing on the broader retail sector. Going private could help Nordstrom navigate that challenging terrain outside the glare of the public markets.

Buzzy ad campaigns featuring part-owner Federer and Zendaya鈥攁nd a product line designed by the latter鈥攚ill help keep the brand in the spotlight, while a strong pipeline of innovation should help drive full-price sales among brand enthusiasts.

Target looks to add $15 billion in sales by 2030: However, 2025 is shaping up to be a tough year, as tariffs dampen discretionary demand and shoppers push back against its DEI policies.

First-party data takes center stage in marketing's future: As third-party cookies phase out, brands are leaning into AI and first-party data to create personalized, privacy-compliant advertising solutions.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

Retail media partnerships are the future of TV.

Digital ads will capture more than $4 of $5 ad dollars next year. Digital ads accounted for the majority of US ad budgets for the first time in 2019, per our forecast. This year, 77.7% of ad dollars will go to digital media, and digital鈥檚 share will continue to grow over the next two years. In 2024, digital鈥檚 share of ad budgets will exceed the average in six industries.

Offsite programmatic retail media ascendant: A 167% spike in the category will help drive US retail media to $81.6 billion by next year.

The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.

Some 补诲惫别谤迟颈蝉别谤蝉鈥� budgets are shifting: Paid media traffic rises for Google and Pinterest after TikTok鈥檚 brief shutdown and Meta鈥檚 moderation changes.

Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent 蘑菇AV webinar. But just delivering customers to your storefront doesn鈥檛 guarantee they will buy. Here鈥檚 what retailers and marketers need to know to take advantage of off-site retail media.

Retail media advertisers, in particular, should keep that in mind when utilizing Amazon. 4. Not all off-price fashion retailers are frequented the same. Key stat: In the off-price fashion category, TJX is more popular among shoppers with six-figure incomes, while Ross Stores Inc. is more popular for shoppers earning less than six figures.

The Latin American economy is on the upswing, with digital innovation in the driver鈥檚 seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

Incrementality has always been the holy grail of retail media, said Zach Darkow, senior director, marketing activation and measurement at The Home Depot. But as the digital advertising landscape grows more complex, incrementality has become more important than ever.